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© 2014 BA Convention
Digital Transformation From Dream to Reality!
Surendra Saxena MD, Vellicate Technologies
[email protected] Phone: +91-984-539-2234
© Vellicate Technologies Pvt. Ltd. Confidential
Transformation
• Businesses have always been changing and innovating
• Technologies always came with challenges and opportunities
• Regulations and ecosystems have always evolved
It’s in the degree of interconnectedness and speed of accelerations
Value. Innovation. Excellence
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Digital Transformation
“Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way”.
Value. Innovation. Excellence
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Digital Transformation
• Is a journey with multiple connected intermediary goals
• Continuous optimization across processes, divisions and the business ecosystem of a hyper-connected age
Digital transformation is not just about disruption or technology.
Value. Innovation. Excellence
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Digital Transformation is NOT Just About
• Digital marketing
• Digital customer behavior
• Technological disruptions
• The transformation of paper into digital information
• It is much more than what we see on the tablet, PC or a mobile device
Value. Innovation. Excellence
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Digital Transformation – Fact or Fiction
Value. Innovation. Excellence
Fact or Fiction?
Digital is primarily about customer experience
Digital primarily matters to technology or B2C companies
Digital Transformation must be led from top to down
If we do enough digital initiatives, we will get there
Digital transformation will happen despite out IT
Digital transformation approach is different for every company and industry
In our industry, we can wait and see how digital develops
Fiction
Fiction
Fiction
Fiction
Fiction
Fiction
Fact
Technology Driving Radical Change
Phone
Emails
Web
Apps
Traditional Publishing
Social Publishing
Web 2.0
Interaction
On-site IT Infra
Hosted
SOA/SaaS
Cloud Computing
EDI/Info Sharing
Business Intelligence
Digital Assets
Real-time Intelligence
Dot com burst
Growth
Recession
New competition
Leverage Technology to innovate, create operating efficiency, enter new markets, increase customer loyalty and gain ground against competition
Value. Innovation. Excellence
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Digital Transformation
Source: IDC, 2014
Value. Innovation. Excellence
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Social
Value. Innovation. Excellence
• Everybody On • Everything is Digital • Self-service
• Customer / Partner / Supplier / Employee
• C - C
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Mobility
Value. Innovation. Excellence
• Anywhere, Any segment, Any time
• Interaction vs input • For everyone –
Customer, Partner, Supplier, Employees
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Analytics (Big Data)
Value. Innovation. Excellence
• Real time tied to execution decisions
• Cross enterprise analytics • Customer Experience
optimization • Process optimization
based on analytics
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Cloud
Value. Innovation. Excellence
• Enabling collaboration • IT infrastructure on
demand • Monetizing differentiated
services • Transforming business
operations
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Technology Driving Transformation
Value. Innovation. Excellence Source: IDC, 2014
New Age Business Environment
Demanding Customers
Demanding Shareholders
• Interconnected world
• Hypercompetitive Industries
• Turbulent & Dynamic Markets
• Fast-paced Changes
Value. Innovation. Excellence
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Result… Complexity Everywhere!
Evolving Business
World
Technology Advancements
Fast and Furious
Convergence – Digital, Mobile,
Social media
New Business Models
Internet – everywhere, in everything
Every company is technology company
Do more with less…
Faster Reduce
cost
(c) Vellicate Technologies. 2015 Value. Innovation. Excellence
Dealing with complexity:
Need a framework or methodology
Vellicate Digital Transformation
Model
Vx
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Managing Complexity Planning
Execution Monitoring
Prioritization Risk Management
Dependency Management Team Management
Conflict Management Predictability
Innovative Solutions
Strategic Business Analysis
Implementing Innovation
Leveraging Complexity Problem Analysis Opportunity Analysis Stakeholder Analysis Search for Alternatives Experimentation Business Requirements Solution Assessment Feasibility Analysis Benefit Analysis
Complex Project Management
Delivering Successful Business Outcome
(c) Vellicate Technologies. 2015 Value. Innovation. Excellence
© Vellicate Technologies Pvt. Ltd. Confidential
What Does It Mean for BA
• Business Analysts need to increasingly focus on strategy and innovation rather than business as usual
• Key skills: Critical thinking, Ability to adapt, invent, re-invent, create, innovate
• Leverage technology advancements to stay in the game and become a major player
(c) Vellicate Technologies. 2015 Value. Innovation. Excellence
© Vellicate Technologies Pvt. Ltd. Confidential
Business Drivers for Transformation
• Leverage technology to become more agile
• Enable innovation
• Create more operating efficiencies
• Enter new markets; quickly
• Increase customer loyalty
• Gain ground against competition
Value. Innovation. Excellence
© Vellicate Technologies Pvt. Ltd. Confidential
Digital Transformation is… The use of new digital technologies (social media, mobile, analytics, cloud or embedded devices) to enable radical business improvements
– engaging customers – enhancing customer experience – streamlining operations – creating new business models
It typically goes beyond intra-organization challenges Digital Transformation requires innovative approaches while leveraging on technology
Value. Innovation. Excellence
© 2014 BA Convention 23
Deliver Better Business Outcome… Predictably!
Digital Transformation
From Dream to Reality
Digital Transformation – Key Principles
Design customer experience outside in 1
• What customers do and why, where and how do they do it?
• Where and how the customer experience can be enhanced?
Increase reach and engagement 2
• Invest in Digital channels
• User-friendly apps, social media experiences – always on
Put data at the center for decision making 3
• Real-time data collection and analysis tide to operational decisions
• Internet of Things (IoT)
Integrate physical and digital experience 4
• Digital transformation is not about replacing old by new.
• It is all about using digital technology to enhance customer experience
Value. Innovation. Excellence Value. Innovation. Excellence
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Crafting your Digital Dream
SARIE Model
AS-IS/Limitations
• Supporting data • Root cause
analysis • SS.PPT
TO-BE • Solution • Gap analysis • Business case • Implementation &
evaluation plan
CO.IPD DR.DP IoT
Value. Innovation. Excellence
Crafting Your Digital Vision – SS.PPT
Implementing Digital Transformation – Vx Frameworks (1/4)
Value. Innovation. Excellence
Structure
Strategy
People Processes
Technology
Source: TOGAF
Crafting Your Digital Vision – SS.PPT
Implementing Digital Transformation – Vx Frameworks (1/4)
Value. Innovation. Excellence
Structure
Strategy
People Processes
Technology
• Analyze current state • Define future state • Identify and manage
risks • Define change strategy
Crafting Your Digital Vision – SS.PPT
Implementing Digital Transformation – Vx Frameworks (1/4)
Value. Innovation. Excellence
Structure
Strategy
People Processes
Technology • Identify and group stakeholders
• Analyze stakeholders • Define stakeholder
engagement strategy
Crafting Your Digital Vision – SS.PPT
Implementing Digital Transformation – Vx Frameworks (1/4)
Value. Innovation. Excellence
Structure
Strategy
People Processes
Technology • Identify business processes for each stakeholder group
• Identify information need
• Define states and management strategy
Crafting Your Digital Vision – SS.PPT
Implementing Digital Transformation – Vx Frameworks (1/4)
Value. Innovation. Excellence
Structure
Strategy
People Processes
Technology
Implementing Digital Transformation – Vx Frameworks (2/4)
Value. Innovation. Excellence
Customer Alignment
Process
Optimization
Process
Innovation
Process
Performance Management
Digital Integration
Business Processes for Digital Transformation – CO.IPD
Implementing Digital Transformation – Vx Frameworks (3/4)
Value. Innovation. Excellence
Data Mining
Interactive
Reporting
Decision Making
Business
Process Integration
Build Business Intelligence – DR.DP
Implementing Digital Transformation – Vx Frameworks (4/4)
Value. Innovation. Excellence
IoT
User Interface
System to System
M2M
State-aware Behavior
Interconnected Systems
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Convert Digital Dream to Reality
SARIE Model
Value. Innovation. Excellence
Support
“Controlled transformation of an organization.”
Source: IIBA BABOK V3.0
Value. Innovation. Excellence
Business Analysis
“Business analysis is the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders. Business analysis enables an enterprise to articulate needs and the rationale for change, and to design and describe solutions that can deliver value.” Source: IIBA BABOK Guide v3.0
Value. Innovation. Excellence
Perspectives
• Agile
• Business Intelligence
• Business Architecture
• Business Process Management
• Information Technology
Value. Innovation. Excellence
Take Away
• Digital Transformation is real and more than a buzz word
• Vx Framework to systematically define and deliver Digital Transformation
• IIBA framework can help deliver value-driven Digital Transformation
Value. Innovation. Excellence
© 2014 BA Convention
Learn more. www.baconvention.com
Thank You!
Surendra Saxena +91-9845392234
[email protected] www.vellicate-tech.com