DialogTech Digital Summit:Empowering Conversations in a Digital Landscape

WELCOME TO THE

Transforming commerce by helping businesses unleash the power

of conversation to optimize marketing, grow sales and delight customers.

OUR MISSION

Source: eMarketer 2015, BIA/Kelsey 2015.

$67B

MARKET FORCES

Digital ad spend will surpass $67 billion this year (up 15%

from 2015)

108BMobile marketing

will drive over 108 billion phone calls in

2016 to US businesses

62.6%Two-thirds of digital ad spend will target

mobile in 2016

Mobile is breaking the model

Source: eMarketer, Pew Research Center.

US Digital Ad Spending, 2014-2019

2014 2015 2016 2017 2018 2019

$30.54 $27.67 $25.08 $24.60 $26.49 $28.21

$19.15 $30.45 $42.01

$50.84 $57.95

$65.49

Desktop Mobile

[39%] [52%][63%]

[67%][69%]

[70%]

70%of all digital ad

spending will be mobile by 2019.

Excellence in Digital Marketing and Conversion

Consumers today convert via four channels, and mobile impacts each one

Sources: Facebook IQ (2015), Google (2015), BIA/Kelsey (2015).

45% of all shopping journeys

contain an action on mobile.

40% of smartphone users

who research on mobile websites go on to

purchase on a desktop.

82% of smartphone users

say they consult

their phones

on purchases they’re about to make in a

store.

Digital marketing ads will drive 108 billion

calls to US business this

year.

Conversation is human nature

Source: BIA/Kelsey.

2014 2015 2016 2017 2018 20190

20

40

60

80

100

120

140

160

Search Display Social Landing pages

Call Volume By Channel(billions)

161.9

145.5

129.1

108.1

93.3

75.8

114%increase in inbound calls between 2014

and 2019.

Forward Thinking Strategy

DialogTech is a pioneer in call attribution and conversion

CONVERSATION MINUTES

1.5 billion +ENTERPRISES, DIGITAL AGENCIES, &

FAST-GROWING COMPANIES

5,000+

THE VOICE360® PLATFORMEnd-to-end call attribution and conversion for data-driven marketers.

Call Attribution & Analytics

Optimize marketing ROI from every channel.

Hosted IVR

Automatically qualify callers before passing to sales.

Contextual Call Routing

Personalize call routing to convert more callers to sales.

Spam Prevention

Block unwanted spam calls from disrupting your business.

Conversation Insight

Improve marketing using actionable insights from actual conversations.

Integrations

Combine call attribution with online data for closed-loop reporting.

Customer Journey Excellence

Sylvan has nearly increased leads by over 33% from search marketing – all while keeping cost per lead flat.

We are extremely pleased with how much we’ve been able to scale.

SETH LUECK | SYLVAN LEARNINGSENIOR ONLINE MARKETING & SEM MANAGER

62%

CUSTOMER CALLS ARE VALUABLE CONVERSIONS

of people find it extremely/ very important to be

able to call during the purchase phase.

66%of sales managers

rate phone leads as excellent, more than any other lead type.

10XCalls convert to

revenue 10x more frequently than web

form fills.

Source: Google, BIA/Kelsey.

Excellence in Digital Marketing and Optimization

Calls are the hardest conversions to trackPaid Search Example:

?What campaign/keyword drove the call?Which pages were viewed before calling?

Who took call? What was said? Did it convert to revenue?

A prospects runs a search on their smartphone, clicks your ad, and

calls to engage.

Can’t attribute caller back to search engine,

keywords, ad, or landing page.

Can’t attribute lead (and resultant pipeline and revenue) to paid

search spend.

Can’t prove how your marketing dollars are helping to generate

revenue.

Get the same valuable data for (and control over) calls as you do clicks

You can attribute leads, pipeline, and revenue from calls to the right

marketing source.

Attribute caller to exact marketing source (keyword,

search, ad, web session).

Get complete understanding and control

of call channel.

Works for any marketing source (search, social, display,

email, video, offline).

You control where the call is routed and capture the

conversation.

You know who the caller is, where they are calling from, and when.

We’re tracking thousands of calls every month from paid search.

We have decreased cost-per-conversion by 10% while generating 83% more calls and 71% more bookings.

It’s been amazing.

MAYA SPRING | HOTELSCORPMANAGER OF INTERNET MARKETING

Exceptional Agency Growth