you might not be a social business yet if
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Trisha Liu Enterprise Community Manager, HP ArcSight October 10, 2012
You Might Not Be a Social Business Yet If…
@mor_trisha about.me/mor_trisha
gplus.to/trisha.liu
2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
@mor_trisha
So you think you’re
a social business
3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
@mor_trisha
You already have a Community
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@mor_trisha
You already have a Community Manager
Image credit: Mike Burns
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@mor_trisha
You already have a Social Media presence
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@mor_trisha
You already have active community members
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@mor_trisha
But do these make you a social business?
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8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
@mor_trisha
Next Stop… The Reality Zone
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
… you might not be a social business yet
If you answer ‘Yes’ to some of these…
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@mor_trisha
Can we delete comments?
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@mor_trisha
Where are the decision makers?
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@mor_trisha
Let’s email a Word doc!
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@mor_trisha
Who’s on first?
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@mor_trisha
What should we measure?
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15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
@mor_trisha
Measuring the wrong things?
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@mor_trisha
Lots of data, no information
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@mor_trisha
Social business needs deep roots
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
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