you might be working with a bad link building company if…

#SEJThinkTank @pageonepower @joe0liver

You Might Be Working With A Bad Link Building Agency If...

Director of Marketing. Joe oversees Marketing, Sales, and the Project Management

teams at Page One Power.

Joe Oliver


Awareness. (Little bit of time.)

Investigation(Little bit of time.)

Evaluation(Most of the time.)

Dutch Oven Cooking

What’s on the agenda.


The realization you need an agency's assistance with link building.

Awareness


BEFORE YOU INVESTIGATE LINK BUILDING AGENCIES, IDENTIFY WHAT YOU ARE TRYING TO ACCOMPLISH.

Links for what?


Finding the right agency in a crowd of many.

Investigation

Choose me!

Choose me!

Choose me!

Choose me!Choose

me!

Choose me!


Each agency varies on how they build links, the underlying strategy, and which pages they target. How do you know you've found the right partner?

How to find the right fit?


HonestyTransparency

Availability

Elements to consider...

Does the agency’s message reflect your values as a company?


Knowing what questions to ask will help you identify the right link building partner.

Asking the right questions.


What is your experience in the SEO/link building industry?What tactics do you use to secure links?

Who dictates strategy during a campaign?Which tactics will work best for my situation? Why?

Who will be doing the actual work to secure links for my project?What is your process for outreach?

What tools do you use to help you secure links?How do you monitor and report results?

When should I expect to see results from my project?How do your tactics align with Google’s webmaster guidelines?

How will you represent my brand online?How do you find link opportunities?

How do you evaluate potential linking sites?How do you define a successful project?

Questions to consider...

https://www.searchenginejournal.com/40-questions-to-ask-when-vetting-link-building-agencies/184588/


1. Yes 2. Meh 3. Can we take this conversation offline?

Poll 1 Do you have concerns with your current Link

Building Partnership?


The relationship is serious now.

So you’ve made your choice.


Regular and timely communication between BOTH parties is a must!

Evaluation


Are the results clear to both you and your agency?

Do they speak to those goals?

Do their reports reflect those goals?

Are they even meeting the goals?

How do they report?


Missed meetings.

Will not show you the work.

Lack of communication.

Constant excuses.

Not doing what they said they will.

Focus only on one metric.

Red flags!


NO AGENCY IS PERFECT. KNOWING HOW TO TACKLE THESE CHALLENGES WILL HELP YOU AND YOUR AGENCY FIND LONG TERM SUCCESS.


1. Yes 2. No

Poll 2 Would you like to know more about Page One

Power and how we can help you?


Assume the best.

Pick up the phone.

Is this a tension to manage or a problem to solve?

Dealing with problems


IN ANY PARTNERSHIP THERE ARE HURDLES TO OVERCOME. KNOWING HOW TO SPOT THE PROBLEMS AND WORK TOGETHER TO OVERCOME THEM WILL LEAD TO LONG TERM SUCCESS FOR YOU AND YOUR AGENCY PARTNER.


Link Building is like cooking with a dutch oven

Dutch Oven Cooking


iStockphoto (owned)Slide 6: https://commons.wikimedia.org/wiki/File:Flickr_-_moses_namkung_-_The_Crowd_For_DMB_1.jpgSlide: 9: iStockphoto (owned)Slide 12: Screenshot from TinderSlide 13: icon Page One Power createdSlide 14: iStockphoto (owned)Slide 18: iStockphoto (owned)Slide 21: https://media.defense.gov/2016/Sep/20/2001637442/-1/-1/0/160913-F-BO262-1041.JPG (labled for noncommercial

use.)

Image Attribution


https://commons.wikimedia.org/wiki/File:Flickr_-_moses_namkung_-_The_Crowd_For_DMB_1.jpg