you might not be a social business yet if

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Trisha Liu Enterprise Community Manager, HP ArcSight October 10, 2012 You Might Not Be a Social Business Yet If… @mor_trisha about.me/mor_trisha gplus.to/trisha.liu

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Ignite-style, 5-minute presentation delivered at JiveWorld12, October 2012

TRANSCRIPT

Page 1: You Might Not Be a Social Business Yet If

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Trisha Liu Enterprise Community Manager, HP ArcSight October 10, 2012

You Might Not Be a Social Business Yet If…

@mor_trisha about.me/mor_trisha

gplus.to/trisha.liu

Page 2: You Might Not Be a Social Business Yet If

2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

So you think you’re

a social business

Page 3: You Might Not Be a Social Business Yet If

3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

You already have a Community

Page 4: You Might Not Be a Social Business Yet If

4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

You already have a Community Manager

Image credit: Mike Burns

Page 5: You Might Not Be a Social Business Yet If

5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

You already have a Social Media presence

Image credit: onegroupmedia

Page 6: You Might Not Be a Social Business Yet If

6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

You already have active community members

Image credit: luc legay

Page 7: You Might Not Be a Social Business Yet If

7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

But do these make you a social business?

Image credit: onegroupmedia

Page 8: You Might Not Be a Social Business Yet If

8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Next Stop… The Reality Zone

Image credit: scottlava

Page 9: You Might Not Be a Social Business Yet If

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

… you might not be a social business yet

If you answer ‘Yes’ to some of these…

Page 10: You Might Not Be a Social Business Yet If

10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Can we delete comments?

Image credit: The Giggling Truckers Wife

Page 11: You Might Not Be a Social Business Yet If

11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Where are the decision makers?

Image credit: movedancecreate

Page 12: You Might Not Be a Social Business Yet If

12 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Let’s email a Word doc!

Image credit: Kevin D Jones

Page 13: You Might Not Be a Social Business Yet If

13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Who’s on first?

Image credit: Kecko

Page 14: You Might Not Be a Social Business Yet If

14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

What should we measure?

Image credit: cambodia4kidsorg

Page 15: You Might Not Be a Social Business Yet If

15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Measuring the wrong things?

Image credit: anomalous4

Page 16: You Might Not Be a Social Business Yet If

16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Lots of data, no information

Image credit: rbbaird

Page 17: You Might Not Be a Social Business Yet If

17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

@mor_trisha

Social business needs deep roots

Image credit: Choconancy1

Page 18: You Might Not Be a Social Business Yet If

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you