what's new with google analytics

What’s new with Google Analytics?

Tim SchneiderUniversity of Alberta Web Strategy

tim.schneider@ualberta.ca@timschneider

Comments/Questions during

•@sk me!• @timschneider

About Tim

• GAIQ• Manage Ualberta GA– Plan, implement, customize, analyze, educate

• 4+ years

About Google Analytics

• Not perfect• Script• Implementation is key• Free = good• Free = bad

About today

• v5– Mar 17 preview– Apr 20 everyone– Beta

• Interface• Features

GOOD BAD

INTERFACE

MY FAVOURITE…

FEATURES

Things to like

• Dates• Segments– Keep– No need for all visits

• Easy to find accounts conventions??• More options• Navigation (state)

THE BEST…

EVENTS AS GOALS

Issues

• Extra page views• Need filters• Separate profiles• Test, test, test

Events

• Category• Action• Label• Value

_trackEvent(category, action, opt_label, opt_value

)

_gaq.push(['_trackEvent','Videos’,'Play’,'Gone With the Wind’

]);

Benefits

• Goals can be by– Category– Action– Label– Value (=,>,<)– OR combination of above

• Rollup tracking

You should know

• Bounce rate• Event limit

Things not to like

• Missing– PDF– Email

• Hard to find (naming conventions???)• Buggy (Beta)• Terminology change• Everything change• XLSX export• Dates: week???

Bonus tip

• Testing• Google Chrome Extension

Questions

• tim.schneider@ualberta.ca• @timschneider

Thank you

• bit.ly/tcon11GA