what is ux design?
Post on 27-Jan-2015
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WHAT IS UX DESIGN?
UserExperi
ence
ROSS/PWrosspw.com/blog @rosspw
ROSS/PW
HELLO!MY NAME IS
Ross Popoff-Walker
I’VE DESIGNED SITES, APPS,AND GAMES FOR OVER A DECADE
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AS A UX DESIGNER,
I AM ALWAYS ASKED
the same question...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
What the@$%! does a
UX Designer do?
“
“
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
A UX DESIGNER SOLVES PROBLEMS BY
putting themselves inthe customer’s shoes.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
HERE IS AN EXAMPLE...
Let’s design a chair together.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Where would we start?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
If we design a chair forourselves, we’ll decide:
• What materials will be best?• The proper size size?• Ergonomics and shape?• Where will the chair go?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
But if we design a chair fora customer, we’ll need to discover:
• Are they working or relaxing?• How long will they use it for?• Where will they use it?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
UX DESIGN E N C O M P A S S E SALL ELEMENTS OF D E S I G N I N G F O R
Other People
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Unfortunately, “design” has become readilyassociated with visual aesthetic and “style.”
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
SEARCH PINTEREST FOR “Design”& YOU’LL FIND BEAUTIFUL THINGS.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN IS not JUST WHAT IT Looks LIKEAND Feels LIKE.D E S I G N I SHow it Works.
- STEVE JOBS
““
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN is aPROCESS
1. Gather diverse inputs. 2. Sketch, try things, fail.3. Narrow in on solutions.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great products are
USEFULUSEABLE
and BEAUTIFUL
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable...
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AND THEN FOCUS ON MAKING IT Beautiful.
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
FOCUS ON Beautiful FIRST AND YOUEND UP WITH SOMETHING Unusable.
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
LIKE A TEAPOT THAT CAN’T POUR TEA
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great products don’t start out beautiful.
TWITTER’S FIRST HOMEPAGE GOOGLE’S HOMEPAGE IN 1998
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OXO GOODGRIPS PEELER PROTOTYPES
Great products don’t start out beautiful.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Online design culture focuses largely on aesthetics.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Designers are sharing gorgeous looking pixel-perfection.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
NO MATTER HOW BEAUTIFUL,THEY OVERLOOK
“Useful” AND “Usable.”
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OUR WORLDDOES NOTNEED MoreWEATHER APPS
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Our World Needs
USEFULUSEABLE
and BEAUTIFUL
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
The RARELY ACKNOWLEDGEDTruth ABOUT DESIGNING THINGS
Design is not a skill-set.I t i s a mindset .
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
EVERYONE is a UX DESIGNERShift your mindset to focus onpeople-centered solutions.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
1. Gather diverse inputs.
2. Sketch, try things, fail.
3. Narrow in on solutions.
4. Design for “useful & usable.”
5. Then make it beautiful.
THANK YOU.
@rosspwrosspw.com/blog
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ROSS/PW
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