web2.0 for upa

Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy

Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy

About Me

Web 2.0 =

New Business Models

New Design Thinking

New Actions as a User Experience Practitioner

… and one Big New Buzzword

Client and manager briefs

Lets go the Web 2.0 route with this one…

Client and manager briefs

It’s good… but can we make it a bit more

web2.0-ey?

What Its NOT – A Design Aesthetic

8. Bigger text

9. Bold text introductions

10. Strong colours

11. Rich surfaces

12. Gradients

13. Reflections

14. Cute icons

15. Star flashes

1. Simplicity

2. Central layout

3. Fewer columns

4. Separate top section

5. Solid areas of screen real-estate

6. Simple nav

7. Bold logos

8. Bigger text

What Its NOT – A Design Aesthetic

What Its NOT – A Design Aesthetic

Developments

Developments

Last.fm

Housing Maps

Del.icio.us

TIOTI

Picnik

Pledgebank

Upcoming

Polar Rose

Kayak

Flock

Web 2.0 Companies

FizberPaplooMufta

OolaYunitiShodu

Web 2.0 Companies

Paploo

Muftak

Fizber

Fizber

Web 2.0 Companies

FizberPaplooMufta

OolaYunitiShodu

Web 2.0 Companies

Oola

Shodu

Yuniti

Yuniti

Business and Funding

$280M Purchase

$20m Venture Capital

Est $30m Purchase

Asking for $150m

Rejected $1bn Offer

$580m Purchase $3m in Donations

$1.6bn Purchase

Est $40m Purchase

Rejected $500m Offer

Changes to DeliverablesIn the pre-2.0 world, User Experience practitioners focused on:

Content taxonomies Page-by-page wireframes Metadata

Now we need to focus on:

Service design Dynamic Interaction models Permutation handling

Information Architecture for page-based designs

Information Architecture for page-based designs

Information Architecture for page-based designs

Information Architecture for RIAs – New Vocabulary

From Anthony Colfelt

Information Architecture for RIAs

Information Architecture for RIAs

Information Architecture for RIAs

Prototyping

The Perpetual Beta

Changes in Use Amount of data changes the service /

interface Previous usage changes the service /

interface Real relationships affect usage Users access through their own means

Housing Maps

Housing Maps - London

Trusted Places - London

New Design Process Develop prototypes not documents Multiple prototypes to show varying content

states Get as close to using real data as possible Run page design testing from service testing as

two parallel streams Abandon one-off tests in favour or longitudinal

analysis

End of Presentation

Contact: gerred@gmail.com

Aesthetics