web2.0 for upa
TRANSCRIPT
Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy
Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy
About Me
Web 2.0 =
New Business Models
New Design Thinking
New Actions as a User Experience Practitioner
… and one Big New Buzzword
Client and manager briefs
Lets go the Web 2.0 route with this one…
Client and manager briefs
It’s good… but can we make it a bit more
web2.0-ey?
What Its NOT – A Design Aesthetic
8. Bigger text
9. Bold text introductions
10. Strong colours
11. Rich surfaces
12. Gradients
13. Reflections
14. Cute icons
15. Star flashes
1. Simplicity
2. Central layout
3. Fewer columns
4. Separate top section
5. Solid areas of screen real-estate
6. Simple nav
7. Bold logos
8. Bigger text
What Its NOT – A Design Aesthetic
What Its NOT – A Design Aesthetic
Developments
Developments
Last.fm
Housing Maps
Del.icio.us
TIOTI
Picnik
Pledgebank
Upcoming
Polar Rose
Kayak
Flock
Web 2.0 Companies
FizberPaplooMufta
OolaYunitiShodu
Web 2.0 Companies
Paploo
Muftak
Fizber
Fizber
Web 2.0 Companies
FizberPaplooMufta
OolaYunitiShodu
Web 2.0 Companies
Oola
Shodu
Yuniti
Yuniti
Business and Funding
$280M Purchase
$20m Venture Capital
Est $30m Purchase
Asking for $150m
Rejected $1bn Offer
$580m Purchase $3m in Donations
$1.6bn Purchase
Est $40m Purchase
Rejected $500m Offer
Changes to DeliverablesIn the pre-2.0 world, User Experience practitioners focused on:
Content taxonomies Page-by-page wireframes Metadata
Now we need to focus on:
Service design Dynamic Interaction models Permutation handling
Information Architecture for page-based designs
Information Architecture for page-based designs
Information Architecture for page-based designs
Information Architecture for RIAs – New Vocabulary
From Anthony Colfelt
Information Architecture for RIAs
Information Architecture for RIAs
Information Architecture for RIAs
Prototyping
The Perpetual Beta
Changes in Use Amount of data changes the service /
interface Previous usage changes the service /
interface Real relationships affect usage Users access through their own means
Housing Maps
Housing Maps - London
Trusted Places - London
New Design Process Develop prototypes not documents Multiple prototypes to show varying content
states Get as close to using real data as possible Run page design testing from service testing as
two parallel streams Abandon one-off tests in favour or longitudinal
analysis
End of Presentation
Contact: [email protected]
Aesthetics