web2.0 for upa

45
Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy

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Page 1: Web2.0 for UPA

Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy

Page 2: Web2.0 for UPA

Being a User Experience Practitioner When the World Has Gone Web2.0 Crazy

Page 3: Web2.0 for UPA

About Me

Page 4: Web2.0 for UPA

Web 2.0 =

New Business Models

New Design Thinking

New Actions as a User Experience Practitioner

… and one Big New Buzzword

Page 5: Web2.0 for UPA

Client and manager briefs

Lets go the Web 2.0 route with this one…

Page 6: Web2.0 for UPA

Client and manager briefs

It’s good… but can we make it a bit more

web2.0-ey?

Page 7: Web2.0 for UPA

What Its NOT – A Design Aesthetic

8. Bigger text

9. Bold text introductions

10. Strong colours

11. Rich surfaces

12. Gradients

13. Reflections

14. Cute icons

15. Star flashes

1. Simplicity

2. Central layout

3. Fewer columns

4. Separate top section

5. Solid areas of screen real-estate

6. Simple nav

7. Bold logos

8. Bigger text

Page 8: Web2.0 for UPA

What Its NOT – A Design Aesthetic

Page 9: Web2.0 for UPA

What Its NOT – A Design Aesthetic

Page 10: Web2.0 for UPA

Developments

Page 11: Web2.0 for UPA

Developments

Page 12: Web2.0 for UPA

Last.fm

Page 13: Web2.0 for UPA

Housing Maps

Page 14: Web2.0 for UPA

Del.icio.us

Page 15: Web2.0 for UPA

TIOTI

Page 16: Web2.0 for UPA

Picnik

Page 17: Web2.0 for UPA

Pledgebank

Page 18: Web2.0 for UPA

Upcoming

Page 19: Web2.0 for UPA

Polar Rose

Page 20: Web2.0 for UPA

Kayak

Page 21: Web2.0 for UPA

Flock

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Web 2.0 Companies

FizberPaplooMufta

OolaYunitiShodu

Page 23: Web2.0 for UPA

Web 2.0 Companies

Paploo

Muftak

Fizber

Page 24: Web2.0 for UPA

Fizber

Page 25: Web2.0 for UPA

Web 2.0 Companies

FizberPaplooMufta

OolaYunitiShodu

Page 26: Web2.0 for UPA

Web 2.0 Companies

Oola

Shodu

Yuniti

Page 27: Web2.0 for UPA

Yuniti

Page 28: Web2.0 for UPA

Business and Funding

$280M Purchase

$20m Venture Capital

Est $30m Purchase

Asking for $150m

Rejected $1bn Offer

$580m Purchase $3m in Donations

$1.6bn Purchase

Est $40m Purchase

Rejected $500m Offer

Page 29: Web2.0 for UPA

Changes to DeliverablesIn the pre-2.0 world, User Experience practitioners focused on:

Content taxonomies Page-by-page wireframes Metadata

Now we need to focus on:

Service design Dynamic Interaction models Permutation handling

Page 30: Web2.0 for UPA

Information Architecture for page-based designs

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Information Architecture for page-based designs

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Information Architecture for page-based designs

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Information Architecture for RIAs – New Vocabulary

From Anthony Colfelt

Page 34: Web2.0 for UPA

Information Architecture for RIAs

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Information Architecture for RIAs

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Information Architecture for RIAs

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Prototyping

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The Perpetual Beta

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Changes in Use Amount of data changes the service /

interface Previous usage changes the service /

interface Real relationships affect usage Users access through their own means

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Housing Maps

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Housing Maps - London

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Trusted Places - London

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New Design Process Develop prototypes not documents Multiple prototypes to show varying content

states Get as close to using real data as possible Run page design testing from service testing as

two parallel streams Abandon one-off tests in favour or longitudinal

analysis

Page 44: Web2.0 for UPA

End of Presentation

Contact: [email protected]

Page 45: Web2.0 for UPA

Aesthetics