we are social’s guide to social, digital and mobile in asia (2nd edition, oct 2012)
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we are social�
ASIA�SOCIAL, DIGITAL �AND MOBILE IN�
OCTOBER 2012 �
COUNTRIES COVERED IN THIS REPORT�BANGLADESH �
BHUTAN�BRUNEI�
CAMBODIA�CHINA�
HONG KONG �INDIA�
INDONESIA�
JAPAN�LAOS �
MACAU �MALAYSIA�MALDIVES �MONGOLIA�MYANMAR �
NEPAL�
PAKISTAN�PHILIPPINES �
SOUTH KOREA�SINGAPORE �SRI LANKA�
TAIWAN�THAILAND �VIETNAM �
2 �
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �
CONTACT SIMON KEMP AT WE ARE SOCIAL:�
SAYHELLO@WEARESOCIAL.SG �
@WEARESOCIALSG �
+65 9146 5356 �
WEARESOCIAL.SG �
3 �
THE REGIONAL PICTURE �ASIA-WIDE DATA AND STATISTICS�
3,784,644,000 �CURRENT POPULATION OF ASIA: �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) � 5 �
12 TIMES�LARGER THAN THE TOTAL �POPULATION OF THE USA�
THAT’S MORE THAN�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU� 6 �
54%�OF THE WORLD’S �
POPULATION LIVES IN ASIA�
7 �SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) �
57%�OF ASIA’S POPULATION�LIVES IN RURAL AREAS �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) � 8 �
63%�OF THE WORLD’S RURAL �
POPULATION LIVES IN ASIA�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) � 9 �
UNDER 30 �
MORE THAN HALF OF�ASIA’S POPULATION IS�
SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) � 10 �
29.55 �
MEDIAN AGE OF�PEOPLE IN ASIA: �
SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) � 11 �
26%�OF ASIA’S POPULATION�
IS BELOW THE AGE OF 15 �
SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU� 12�
3,784,644,000�
1,033,688,491 �
811,641,680 �
3,110,235,171 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORKS�
MOBILE SUBSCRIBERS�
ASIA REGIONAL OVERVIEW�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
43%�
27%�
21%�
82%�
57%�
COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN
(2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY
(LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT� 13�
1,033,688,491 �INTERNET USERS IN ASIA: �
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF�
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE � 14�
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY �
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE �
INTERNET PENETRATION�OCT�2012 �
15 �
GLOBAL �AVERAGE �
83%�79%� 78%�
75%�
69%� 68%�
61% �
53%�
40%�36%� 34%� 32%�
29%� 27%�22%�
19% � 17% � 16% � 15% �12%� 11% � 10%� 8%�
3%� 1%�
S KOR
EA�
JAPA
N�
BRUN
EI�
SINGA
PORE�
TAIW
AN�
HONG
KONG�
MALA
YSIA�
MACA
O�
CHIN
A�
THAIL
AND�
VIETN
AM�
PHILI
PPIN
ES�
MALD
IVES�
ASIA�
INDO
NESIA�
BHUT
AN�
NEPA
L�
CAMB
ODIA�
PAKIS
TAN�
SRI L
ANKA�
MONG
OLIA�
INDI
A�
LAOS�
BANG
LADE
SH�
MYAN
MAR�
32%�
61% �
75%�
36%�10%�
40%�
34%�
79%�
69%�
83%�
68%�
12%�
3%�
15% �
22%�
29%�
THAILAND �
MALAYSIA�
INDONESIA�
SINGAPORE �
PHILIPPINES �
JAPAN�SOUTH KOREA�
TAIWAN�INDIA�
CHINA�
HONG KONG �
SRI LANKA�
BANGLADESH �
PAKISTAN�
MALDIVES �
VIETNAM �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY �
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE �
INTERNET PENETRATION�OCT�2012 �
16 �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY �
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE �
INTERNET USERS (MILLIONS) �OCT�2012 �
17 �
538.0
�
121.0�
101.2�
55.0�
40.3�
33.6�
30.9�
29.1�
24.0�
17.7�
16.1�
5.5�
5.0�
4.9�
4.0�
2.5�
2.5�
0.5�
0.5�
0.4�
0.3�
0.3�
0.1�
0.1�
CHIN
A�
INDI
A�
JAPA
N�
INDO
NESIA�
S KOR
EA�
PHILI
PPIN
ES�
VIETN
AM�
PAKIS
TAN�
THAIL
AND�
MALA
YSIA�
TAIW
AN�
BANG
LADE
SH�
NEPA
L�
HONG
KONG�
SINGA
PORE�
SRI L
ANKA�
CAMB
ODIA�
LAOS�
MYAN
MAR�
MONG
OLIA�
BRUN
EI�
MACA
O�
BHUT
AN�
MALD
IVES�
GLOBAL TOTAL:�2,294 MILLION�
ASIA TOTAL:�1,034 MILLION�
34M �
18M �
4M �
24M �121M �
538M �
31M �
101M�
16M �
40M �
4.9M �
2.5M �
5.5M �
29M �
55M �
0.1M �
THAILAND �
MALAYSIA�
INDONESIA�
SINGAPORE �
PHILIPPINES �
JAPAN�SOUTH KOREA�
TAIWAN�INDIA�
CHINA�
HONG KONG �
SRI LANKA�
BANGLADESH �
PAKISTAN�
MALDIVES �
VIETNAM �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY �
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE �
INTERNET USERS�OCT�2012 �
18�
45%�OF THE WORLD’S INTERNET�
USERS LIVE IN ASIA�
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF�
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE � 19 �
NEW INTERNET USERS IN ASIA IN 2012:�
102,000,000 �
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF�
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE � 20 �
THAT’S EQUIVALENT TO THE POPULATION OF THE PHILIPPINES�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU� 21�
(! )!
11,350,000 �
NEW INTERNET USERS�IN ASIA EVERY MONTH:�
�
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF�
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE � 22 �
THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF
BELGIUM EVERY FOUR WEEKS�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU� 23 �
(! )!
14%�
GROWTH IN INTERNET�USERS IN ASIA IN 2012:�
�
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF�
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE � 24�
SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 � 25 �
AVERAGE TIME INTERNET USERS IN�ASIA SPEND ONLINE EACH MONTH: �
14.7 �HOURS!
14.3 �HOURS!
VS�
1,700,000 YEARS�SPENT ON THE INTERNET EACH MONTH IN ASIA�
COMBINED, THAT ADDS UP TO MORE THAN�
SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 � 26 �
SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012 �
AVERAGE CONNECTION SPEED (MBPS) �Q1 �2012 �
27�
SOUTH KOREA�
JAPAN�
HONG KONG �
SINGAPORE �
TAIWAN�
THAILAND �
MALAYSIA�
CHINA�
PHILIPPINES �
INDIA�
15.7 �
10.9 �
9.3 �
5.3 �
3.9 �
3.3 �
2.0 �
1.5 �
1.2 �
1.0 �
2.6 �GLOBAL AVERAGE �
69%�OF ASIA’S NETIZENS �
WATCH ONLINE VIDEO �
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 � 28 �
45,000,000,000 �ONLINE VIDEOS IN�JUNE 2012 ALONE �
INTERNET USERS IN�ASIA WATCHED ALMOST�
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) � 29 �
14,200 YEARS �WATCHING ONLINE VIDEOS IN JUST ONE MONTH �
IF THEY WATCHED JUST 10 SECONDS OF EACH �VIDEO, THAT WOULD ADD UP TO MORE THAN�
SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) � 30 �
SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012 �
ONLINE VIDEOS WATCHED PER NETIZEN�JUN�2012 �
31�
JAPAN�
HONG KONG �
GLOBAL AVERAGE �
SINGAPORE �
VIETNAM �
TAIWAN�
CHINA�
INDIA�
PHILIPPINES �
INDONESIA�
243�
181�
159 �
158 �
137 �
102 �
78 �
77 �
69 �
54 �
95 �MALAYSIA�
61% �OF INTERNET USERS IN�
ASIA PLAY ONLINE GAMES �
SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 � 32 �
64%�OF INTERNET USERS IN ASIA HAVE �PURCHASED A PRODUCT ONLINE �
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 � 33 �
31%�OF GLOBAL �
E-COMMERCE REVENUES �
COUNTRIES IN ASIA-�PACIFIC ACCOUNT FOR �
SOURCE: EMARKETER (AUG 2012) � 34 �
811,641,680 �SOCIAL NETWORK USERS IN ASIA: �
SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) � 35 �
50%�OF ALL THE WORLD’S �SOCIAL MEDIA USERS �
ASIA IS HOME TO �
SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) � 36 �
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE �
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) �
SOCIAL MEDIA PENETRATION�OCT�2012 �
37�
62%�
56%� 56%�54%� 53%�
45%�
41%�
36%�34%�
29%�
25%�23%�
21%�18%�
14%�11% �
9%�7%� 6%� 5%� 4%� 4%� 3%� 2%�
N/A�
BRUN
EI�
HONG
KONG�
TAIW
AN�
SINGA
PORE�
S KOR
EA�
MALA
YSIA�
CHIN
A�
MACA
O�
MALD
IVES�
PHILI
PPIN
ES�
THAIL
AND�
JAPA
N�
ASIA�
INDO
NESIA�
MONG
OLIA�
BHUT
AN�
VIETN
AM�
SRI L
ANKA�
NEPA
L�
INDI
A�
CAMB
ODIA�
PAKIS
TAN�
LAOS�
BANG
LADE
SH�
MYAN
MAR�
GLOBAL �AVERAGE �
29%�
45%�
54%�
25%�5%�
41%�
9%�
23%�
56%�
53%�
56%�
7%�
2%�
4%�
18%�
34%�
THAILAND:�FACEBOOK�
MALAYSIA:�FACEBOOK�
INDONESIA:�FACEBOOK�
SINGAPORE:�FACEBOOK�
PHILIPPINES:�FACEBOOK�
JAPAN: �TWITTER �
SOUTH KOREA:�CYWORLD �
TAIWAN: �FACEBOOK�
INDIA:�FACEBOOK�
CHINA: �QZONE �
HONG KONG:�FACEBOOK�
SRI LANKA:�FACEBOOK�
BANGLADESH:�FACEBOOK�
PAKISTAN: �FACEBOOK�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE �
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) �
SOCIAL NETWORK PENETRATION�OCT�2012 �
FACEBOOK�OTHER PLATFORM �
38 �
MALDIVES:�FACEBOOK�
VIETNAM: �ZING �
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE �
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) �
SOCIAL NETWORK USERS (MILLIONS) �OCT�2012 �
39 �
552.0
�
56.7�
43.8�
29.9�
29.9�
26.0�
16.8�
13.1�
12.9� 8.2
�
7.2�
4.0�
3.0�
2.9�
1.8�
1.4�
0.7�
0.4�
0.3�
0.2�
0.2�
0.1�
0.1�
N/A�
CHIN
A�
INDI
A�
INDO
NESIA�
JAPA
N�
PHILI
PPIN
ES�
S KOR
EA�
THAIL
AND�
MALA
YSIA�
TAIW
AN�
VIETN
AM�
PAKIS
TAN�
HONG
KONG�
BANG
LADE
SH�
SINGA
PORE�
NEPA
L�
SRI L
ANKA�
CAMB
ODIA�
MONG
OLIA�
BRUN
EI�
LAOS�
MACA
O�
MALD
IVES�
BHUT
AN�
MYAN
MAR�
GLOBAL TOTAL:�1,627 MILLION�
ASIA TOTAL:�812 MILLION�
29M �
13M�
2.9M �
16M �55M �
552M �
8.2M �
30M �
13M�
26M �
4.0M �
1.4M �
3.0M �
7.2M �
44M�
0.1M �
THAILAND:�FACEBOOK�
MALAYSIA:�FACEBOOK�
INDONESIA:�FACEBOOK�
SINGAPORE:�FACEBOOK�
PHILIPPINES:�FACEBOOK�
JAPAN: �TWITTER �
SOUTH KOREA:�CYWORLD �
TAIWAN: �FACEBOOK�
INDIA:�FACEBOOK�
CHINA: �QZONE �
HONG KONG:�FACEBOOK�
SRI LANKA:�FACEBOOK�
BANGLADESH:�FACEBOOK�
PAKISTAN: �FACEBOOK�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE �
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) �
SOCIAL NETWORK USERS�OCT�2012 �
FACEBOOK�OTHER PLATFORM �
40 �
MALDIVES:�FACEBOOK�
VIETNAM: �ZING �
INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) �
SOCIAL MEDIA USERS: ACTIVE vs. TOTAL �SEP �2012 �
41 �
99%� 97%� 98%� 98%� 96%� 95%� 96%� 97%�91%� 92%�
78%�
65%�
88%� 88%�82%� 80%� 79%� 77% � 75%�
72%�
63%� 63%�
50%�43%�
INDO
NESIA�
CHIN
A�
PHILI
PPIN
ES�
MALA
YSIA�
THAIL
AND�
VIETN
AM�
TAIW
AN�
INDI
A�
SINGA
PORE�
HONG
KONG�
S KOR
EA�
JAPA
N�
SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS �
TOP SOCIAL NETWORKS IN ASIA (USERS) �OCT�2012 �
42 �
552 M �
337 M �
324 M �
229 M �
QZONE �
TENCENT WEIBO�
SINA WEIBO�
FACEBOOK�
147 M �RENREN�
ASIA IS HOME TO MORE �FACEBOOK USERS THAN�ANY OTHER CONTINENT�
SOURCE: SOCIALBAKERS (SEP 2012) � 43 �
229,000,000 �FACEBOOK USERS IN ASIA: �
SOURCE: FACEBOOK (OCT 2012) � 44�
SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) �
FACEBOOK’S DEMOGRAPHICS IN ASIA�OCT�2012 �
45 �
18-24:�41%�
13-17:�16%�
25-34:�27%�
35--44:�10%�
45-54:�4%�
55-64:�1%�
65+:�1%�
MALE:�58%�
FEMALE:�42%�
10,000,000 �
NEW FACEBOOK USERS�IN ASIA EVERY MONTH:�
SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) � 46 �
THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU� 47 �
(! )!
HOWEVER, FACEBOOK’S�PENETRATION IN ASIA IS ONLY �
6%�
SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) � 48 �
INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) �
FACEBOOK vs. TWITTER IN ASIA�SEP �2012 �
49 �
80%�77% �
72%�69%�
67%�
61% �59%� 58%� 57%�
32%�
22%�
41%�
35%�
25%�
9%�
20%�
27%�
6%�
29%�
16% �
21%�
26%�
INDONESIA� PHILIPPINES � MALAYSIA� VIETNAM � TAIWAN� THAILAND � HONG KONG � INDIA� SINGAPORE � S KOREA� JAPAN�
38%�OF THEIR TIME ONLINE �
ENGAGING IN ONLINE DISCUSSIONS�
ASIA’S FEMALE NETIZENS SPEND �
SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 � 50 �
60%�OF INTERNET USERS IN ASIA USE SOCIAL �MEDIA TO INFORM PURCHASE DECISIONS �
SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 � 51�
28%�OF INTERNET USERS IN ASIA WOULD BUY A BRAND
BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS�
SOURCE: IPSOS VIA EMARKETER (JUL 2012) � 52 �
DOUBLE �THE FIGURE FOR INTERNET�USERS IN NORTH AMERICA�
THAT’S ALMOST�
SOURCE: IPSOS VIA EMARKETER (JUL 2012) � 53 �
81%�OF ASIA’S TOP BRANDS �
USE SOCIAL MEDIA�
SOURCE: BURSON MARSTELLER � 54 �
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) �
SOCIAL MEDIA USE BY ASIAN COMPANIES�JUN�2012 �
55 �
FACEBOOK�
TWITTER �
YOUTUBE �
LINKEDIN �
BLOGS �
PINTEREST�
GOOGLE+ �
89%�
66%�
64%�
40%�
39%�
21%�
13%�
47%�OTHERS �
75%�OF BRANDS IN ASIA RAN SOCIAL MEDIA �MARKETING ACTIVITY IN THE PAST YEAR �
SOURCE: BUDDY MEDIA (JUN 2012) � 56 �
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) �
COMPANY OBJECTIVES OF SOCIAL MEDIA�JUN�2012 �
57�
CONTENT REACH �& AWARENESS�
INCREASE TRAFFIC TO WEBSITE �
BETTER CONSUMER INSIGHTS �
MORE EFFICIENT MARKETING �
SALES & LEAD GENERATION�
CUSTOMER SERVICE EFFICIENCIES �
80%�
64%�
62%�
46%�
44%�
42%�
88%�
33%� 30%�
18%� 6%� 3%�
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) �
WHERE SOCIAL SITS IN BUSINESS IN ASIA�JUN�2012 �
58 �
MARKETING � CORPORATE �COMMS �
PUBLIC �RELATIONS�
CUSTOMER �SERVICE �
HUMAN�RESOURCES�
OTHER�
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) �
SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA�JUN�2012 �
59 �
FANS & FOLLOWERS�
‘ENGAGEMENT’�
AWARENESS & BUZZ �
AMPLIFY MARKETING GOALS �
SALES, LEADS & CONVERSIONS�
REACH OF BRAND CONTENT�
82%�
72%�
68%�
50%�
50%�
45%�
3,110,235,171 �MOBILE PHONE SUBSCRIPTIONS IN ASIA:�
60 �SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION�
& COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY �
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) �
MOBILE PENETRATION�OCT�2012 �
61 �
GLOBAL �AVERAGE �
234%�
214%�
147%�140%� 139% �
130% �124% �
118% � 117% �110% � 109%� 106%�
100%�94%� 93%� 88%� 83%� 82%� 78%� 78%�
70%�63%� 62%�
45%�
5%�
MACA
O�
HONG
KONG�
SINGA
PORE�
MALD
IVES�
VIETN
AM�
BRUN
EI�
TAIW
AN�
MALA
YSIA�
THAIL
AND�
S KOR
EA�
INDO
NESIA�
JAPA
N�
CAMB
ODIA�
PHILI
PPIN
ES�
MONG
OLIA�
SRI L
ANKA�
LAOS�
ASIA�
CHIN
A�
INDI
A�
BHUT
AN�
BANG
LADE
SH�
PAKIS
TAN�
NEPA
L�
MYAN
MAR�
94%�
118% �
147%�
117% �78%�
78%�
139%�
106%�
124%�
110% �
214%�
88%�
63%�
62%�
109%�
140%�
THAILAND �
MALAYSIA�
INDONESIA�
SINGAPORE �
PHILIPPINES �
JAPAN�SOUTH KOREA�
TAIWAN�INDIA�
CHINA�
HONG KONG �
SRI LANKA�
BANGLADESH �
PAKISTAN�
MALDIVES �
VIETNAM �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY �
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) �
MOBILE PENETRATION�OCT�2012 �
62 �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY �
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) �
MOBILE SUBSCRIPTIONS (MILLIONS) �OCT�2012 �
63 �
1,047
.0�
934.1�
270.0
�
134.6
�
127.3�
118.3
�
101.6�
97.1�
78.7� 53
.6�
34.5�
28.9�
18.9�
15.3�
15.0�
13.4�
7.8�
5.5�
2.9�
2.8�
1.4�
0.5�
0.5�
0.5�
CHIN
A�
INDI
A�
INDO
NESIA�
JAPA
N�
VIETN
AM�
PAKIS
TAN�
BANG
LADE
SH�
PHILI
PPIN
ES�
THAIL
AND�
S KOR
EA�
MALA
YSIA�
TAIW
AN�
SRI L
ANKA�
HONG
KONG�
CAMB
ODIA�
NEPA
L�
SINGA
PORE�
LAOS�
MONG
OLIA�
MYAN
MAR�
MACA
O�
MALD
IVES�
BRUN
EI�
BHUT
AN�
GLOBAL TOTAL:�6,300 MILLION�
ASIA TOTAL:�3,110 MILLION�
97M �
35M �
7.8M �
79M �934M �
1,047M �
127M �
135M �
29M �
54M �
15M �
19M �
102M�
118M �
270M �
0.5M �
THAILAND �
MALAYSIA�
INDONESIA�
SINGAPORE �
PHILIPPINES �
JAPAN�SOUTH KOREA�
TAIWAN�INDIA�
CHINA�
HONG KONG �
SRI LANKA�
BANGLADESH �
PAKISTAN�
MALDIVES �
VIETNAM �
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY �
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) �
MOBILE SUBSCRIPTIONS�OCT�2012 �
64 �
60,000,000 �NEW MOBILE SUBSCRIPTIONS IN Q2 2012 �
TOGETHER, CHINA AND INDIA ADDED �
SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) � 65 �
THAT’S MORE THAN THE �TOTAL POPULATION OF ITALY�
IN ONLY THREE MONTHS�
SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) � 66 �
(! )!
22%�
SMARTPHONE �PENETRATION IN ASIA: �
SOURCE: EMARKETER (AUG 2012) � 67 �
844,000,000 �SMARTPHONE USERS IN ASIA�
THAT EQUATES TO ROUGHLY �
SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU � 68 �
NUMBER OF MOBILE INTERNET�USERS IN ASIA BY END 2012: �
794,000,000 �
SOURCE: EMARKETER ESTIMATE (AUG 2012) � 69 �
SOURCE: CNNIC (JUN 2012) � 70 �
MOBILE INTERNET USERS OUTNUMBER �PC-BASED INTERNET USERS IN CHINA�
VS�
388,000,000! 380,000,000!
18%�OF ALL WEB TRAFFIC IN ASIA�
COMES FROM MOBILE DEVICES �
SOURCE: PINGDOM (MAY 2012) � 71 �
200,000,000 �
USERS OF TENCENT’S WECHAT�MOBILE INSTANT MESSAGING APP:�
SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) � 72 �
82%�OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL �
IS AN IMPORTANT PART OF THEIR STRATEGY �
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) � 73 �
$!43%�OF PEOPLE IN ASIA ARE WILLING TO MAKE TRANSACTIONS ON THEIR MOBILE PHONES�
SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 � 74 �
SOURCE: TNS MOBILE LIFE (JUN 2012) �
USE OF MOBILE WALLET SERVICES�JUN�2012 �
75 �
31%�
26%� 26%�25%�
15% � 15% �
7%�
4%�2%�
1%� 1%� 1%� 1%�
HONG
KONG�
S KOR
EA�
JAPA
N�
SINGA
PORE�
MALA
YSIA�
TAIW
AN�
CHIN
A�
INDO
NESIA�
INDI
A�
PAKIS
TAN�
PHILI
PPIN
ES�
THAIL
AND�
VIETN
AM�
$!85,000,000 �PEOPLE IN ASIA WILL MAKE �MOBILE PAYMENTS IN 2012 �
SOURCE: GARTNER ESTIMATE (MAY 2012) � 76�
THAT’S MORE THAN THE POPULATION OF GERMANY �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU� 77 �
(! )!
COUNTRY BY COUNTRY �A CLOSER LOOK AT EACH ASIAN MARKET�
161,084,000 �
5,501,609 �
2,987,820 �
101,574,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
BANGLADESH �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
28%�
63%�
72%�
3%�
2%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 79 �
717,000 �
139,593 �
79,080 �
499,198 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
BHUTAN�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
36%�
19% �
70%�
64%�
11% �
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012) � 80 �
409,000 �
318,900 �
252,520 �
530,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
BRUNEI DARUSSALAM �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
76%�
130%�
78%�
62%�
24%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU �
(ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012) � 81�
14,953,000 �
2,466,305 �
662,060 �
14,960,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
CAMBODIA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
20%�
100%�
16% �
80%�
4%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 82 �
1,343,240,000 �
538,000,000 �
552,000,000 �
1,047,000,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
CHINA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
51%�
38%�
41%�
78%�
49%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 83 �
7,154,000 �
4,894,913 �
4,033,000 �
15,293,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
HONG KONG �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
100%�
214%�
68%�
56%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 84 �
1,205,074,000�
121,000,000 �
56,675,740�
934,100,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
INDIA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
31%�
78%�
69%�
10%�
5%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 85 �
248,645,000 �
55,000,000 �
43,814,560 �
269,989,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
INDONESIA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
51%�
109%�
22%�
18%�
49%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 86 �
127,368,000 �
101,228,736 �
29,900,000 �
134,600,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
JAPAN�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
91%�
106%�
79%�
23%�
9%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 87�
6,586,000 �
527,400 �
224,700 �
5,481,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
LAOS�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
34%�
83%�
66%�
3%�
8%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 88 �
578,000 �
308,797 �
210,740 �
1,353,194 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
MACAU �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
100%�
234%�
53%�
36%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 89 �
29,180,000 �
17,723,000 �
13,063,600�
34,533,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
MALAYSIA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
73%�
118% �
61% �
45%�
27%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 90 �
394,000 �
114,100 �
135,360 �
549,934 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
MALDIVES �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
41%�
140%�
29%�
34%�
59%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012) � 91�
3,180,000 �
355,524 �
438,940 �
2,942,313 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
MONGOLIA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
69%�
93%�
31%�
11% �
14%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 92 �
54,585,000 �
500,000 �
(N/A) �
2,800,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
MYANMAR �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
33%� 67%�
(N/A) �
<1%�
5%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012) � 93 �
29,891,000 �
5,040,000 �
1,824,380 �
13,354,477 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
NEPAL�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
17% �
17% �
45%�
83%�
6%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 94�
190,291,000 �
29,128,970 �
7,221,900 �
118,317,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
PAKISTAN�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
36%�
15% �
62%�
64%�
4%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 95 �
103,775,000�
33,600,000 �
29,878,240�
97,135,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
THE PHILIPPINES�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
49%�
32%�
29%�
94%�
51%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 96 �
5,353,000 �
4,002,048 �
2,869,360 �
7,846,100 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
SINGAPORE �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
100%�
147%�
75%�
54%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 97�
48,861,000 �
40,329,660 �
26,000,000 �
53,609,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
SOUTH KOREA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
83%�
110% �
83%�
53%�
17% �
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 98 �
21,481,000 �
2,503,194 �
1,397,780 �
18,866,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
SRI LANKA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
15% �
88%�
85%�
7%�
12%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 99 �
23,235,000 �
16,147,000 �
12,937,760 �
28,917,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
TAIWAN�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
78%�
124% �
69%�
56%�
22%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 100 �
67,091,000 �
24,000,000 �
16,834,140 �
78,667,910 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
THAILAND �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
34%�
117% �
36%�
25%�
66%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 101 �
91,519,000 �
30,858,742 �
8,200,000 �
127,318,045 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
VIETNAM �OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
31%�
139%�
34%�
69%�
9%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) � 102 �
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