global digital statistics 2014 _ we are social’s snapshot of key digital indicators_

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wearesocial.sg @wearesocialsg 1 We Are Social GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS we are social

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wearesocial.sg • @wearesocialsg • 1 We Are Social

GLOBAL DIGITAL STATISTICS 2014

WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS

we are social

wearesocial.sg • @wearesocialsg • 2 We Are Social

COUNTRIES DETAILED IN THIS REPORT

1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  FRANCE 7  GERMANY 8  INDIA

9  INDONESIA 10  ITALY 11  JAPAN 12  MEXICO 13  NIGERIA 14  POLAND 15  RUSSIA 16  SAUDI ARABIA

17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES

21!

9!

5!

4!

10!24!

15!

22!

7!19!

12!

20!

8!

13!

1!

16!

23!6!

2!

3!

11!

18!

14!

17!

wearesocial.sg • @wearesocialsg • 3 We Are Social

PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

wearesocial.sg • @wearesocialsg • 4 We Are Social

GLOBAL OVERVIEW

wearesocial.sg • @wearesocialsg • 5 We Are Social

GLOBAL DATA SNAPSHOT

7,095,476,818

2,484,915,152

1,856,680,860

6,572,950,124

TOTAL WORLD POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

MOBILE SUBSCRIBERS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

52% 48%

35%

26%

93%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 6 We Are Social

SHARE OF GLOBAL USERS BY REGION JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

NORTH AMERICA

5% 11%

11% 5%

CENTRAL AMERICA

3% 4%

3% 3%

SOUTH AMERICA

6% 10%

8% 8%

WESTERN EUROPE

6% 10%

13% 8%

CENTRAL & EASTERN EUROPE

5% 6%

7% 7%

CENTRAL ASIA

2% 1%

1% 2%

EAST ASIA

22% 37%

30% 22%

SOUTH ASIA

23% 6%

8% 18%

MIDDLE EAST

4% 4%

4% 5%

AFRICA

16% 4%

8% 11% OCEANIA

1% 1%

1% 1%

POPULATION

SOCIAL MEDIA USERS

INTERNET USERS

MOBILE SUBSCRIPTIONS

SOUTHEAST ASIA

9% 9%

6% 11%

wearesocial.sg • @wearesocialsg • 7 We Are Social

INTERNET PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

CENTRAL & EASTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

81%!

47%!18%!

37%!

78%!

54%!

48%!

63%!

34%!

29%!

SOUTH ASIA

12%!SOUTHEAST ASIA 25%!

wearesocial.sg • @wearesocialsg • 8 We Are Social

INTERNET PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

81%! 78%!

63%!

54%!

48%! 47%!

37%! 35%! 34%!29%!

25%!

18%!

12%!

NO

RTH

AM

ERIC

A

WES

TERN

EU

ROPE

OC

EAN

IA

CEN

TRAL

&

EAST

ERN

EU

ROPE

EAST

AS

IA

SOUT

H

AMER

ICA

MID

DLE

EA

ST

WO

RLD

AV

ERAG

E

CEN

TRAL

AM

ERIC

A

CEN

TRAL

AS

IA

SOUT

HEA

ST

ASIA

AFRI

CA

SOUT

H

ASIA

wearesocial.sg • @wearesocialsg • 9 We Are Social

SOCIAL PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

56%!

44%!7%!

24%!

44%!

33%!

43%!

44%!

34%!

5%!

7%!

26%!

CENTRAL AMERICA

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

CENTRAL & EASTERN EUROPE

wearesocial.sg • @wearesocialsg • 10 We Are Social

SOCIAL PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

56%!

44%! 44%! 44%! 43%!

34%! 33%!

26%! 26%!24%!

7%! 7%!5%!

NO

RTH

AM

ERIC

A

WES

TERN

EU

ROPE

OC

EAN

IA

SOUT

H

AMER

ICA

EAST

AS

IA

CEN

TRAL

AM

ERIC

A

CEN

TRAL

&

EAST

ERN

EU

ROPE

WO

RLD

AV

ERAG

E

SOUT

HEA

ST

ASIA

MID

DLE

EA

ST

AFRI

CA

SOUT

H

ASIA

CEN

TRAL

AS

IA

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

wearesocial.sg • @wearesocialsg • 11 We Are Social

ACTIVE USERS BY SOCIAL PLATFORM JAN 2014

• Sources: most recent user data in company press releases, correct as at January 2014

1,184 M

816 M

632 M

400 M

300 M

272 M

259 M

232 M

230 M

220 M

FACEBOOK

QQ

QZONE

WHATSAPP

GOOGLE+

WECHAT

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO

SOCIAL NETWORK

MESSENGER / CHAT APP

wearesocial.sg • @wearesocialsg • 12 We Are Social

MOBILE PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, ITU, CIA

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

101%!

124%!67%!

112%!

129%!

151%!

92%!

94%!

89%!

90%!

72%!

109%!

CENTRAL AMERICA

CENTRAL & EASTERN EUROPE

wearesocial.sg • @wearesocialsg • 13 We Are Social

MOBILE PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, ITU, CIA

151%!

129%!124%!

112%! 109%!101%!

94%! 93%! 92%! 90%! 89%!

72%!67%!

CEN

TRAL

&

EAST

ERN

EU

ROPE

WES

TERN

EU

ROPE

SOUT

H

AMER

ICA

MID

DLE

EA

ST

SOUT

HEA

ST

ASIA

NO

RTH

AM

ERIC

A

OC

EAN

IA

WO

RLD

AV

ERAG

E

EAST

AS

IA

CEN

TRAL

AS

IA

CEN

TRAL

AM

ERIC

A

SOUT

H

ASIA

AFRI

CA

wearesocial.sg • @wearesocialsg • 14 We Are Social

MOBILE BROADBAND PENETRATION JAN 2014

• Sources: US Census Bureau, International Telecommunication Union

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

72%!

23%!7%!

13%!

55%!

39%!

28%!

66%!

8%!

16%!

4%!

18%!

CENTRAL AMERICA

CENTRAL & EASTERN EUROPE

wearesocial.sg • @wearesocialsg • 15 We Are Social

MOBILE BROADBAND PENETRATION JAN 2014

• Sources: US Census Bureau, International Telecommunication Union

72%!

66%!

55%!

39%!

28%!

23%! 21%!18%! 16%!

13%!

8%! 7%!4%!

NO

RTH

AM

ERIC

A

OC

EAN

IA

WES

TERN

EU

ROPE

CEN

TRAL

&

EAST

ERN

EU

ROPE

EAST

AS

IA

SOUT

H

AMER

ICA

WO

RLD

AV

ERAG

E

SOUT

HEA

ST

ASIA

CEN

TRAL

AS

IA

MID

DLE

EA

ST

CEN

TRAL

AM

ERIC

A

AFRI

CA

SOUT

H

ASIA

wearesocial.sg • @wearesocialsg • 16 We Are Social

MOBILE BROADBAND SUBSCRIPTIONS JAN 2014

• Source: International Telecommunication Union

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

252M!

93M !83M !

37M !

228M!

127M!

444M!

24M !

15M !

18M !

61M !

112M!

CENTRAL AMERICA

CENTRAL & EASTERN EUROPE

wearesocial.sg • @wearesocialsg • 17 We Are Social

NORTH AMERICA

351,300,266

284,093,742

197,033,600

353,899,984

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

82%

81%

56%

18%

101%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 18 We Are Social

CENTRAL AMERICA

195,127,178

66,034,487

66,951,880

173,787,140

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

71%

34%

34%

89%

29%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 19 We Are Social

SOUTH AMERICA

408,157,815

193,655,950

179,145,980

508,079,743

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

83%

47%

44%

17%

124%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 20 We Are Social

WESTERN EUROPE

416,767,521

326,197,681

185,034,740

538,572,700

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

77%

78%

44%

23%

129%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 21 We Are Social

CENTRAL & EASTERN EUROPE

323,365,917

174,727,847

106,440,000

486,919,115

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

68%

54%

33%

32%

151%

• Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

wearesocial.sg • @wearesocialsg • 22 We Are Social

MIDDLE EAST

279,192,238

102,346,717

66,900,000

311,419,837

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

72%

37%

24%

28%

112%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 23 We Are Social

AFRICA

1,125,664,947

205,185,547

79,851,240

750,257,377

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

39%

67%

61%

7%

18%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 24 We Are Social

CENTRAL ASIA

113,197,987

32,444,899

5,740,000

102,433,527

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

38%

29%

90%

62%

5%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 25 We Are Social

SOUTH ASIA

1,630,919,286

188,303,759

112,696,000

1,173,703,583

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

31% 69%

72%

7%

12%

• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

wearesocial.sg • @wearesocialsg • 26 We Are Social

EAST ASIA

1,584,806,482

756,093,363

678,728,200

1,451,087,957

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

56%

48%

43%

92%

44%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

wearesocial.sg • @wearesocialsg • 27 We Are Social

SOUTHEAST ASIA

630,551,581

155,173,606

161,996,000

688,607,654

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

45%

25%

26%

55%

109%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 28 We Are Social

OCEANIA

36,425,600

23,025,488

16,163,220

34,181,507

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

71%

63%

44%

94%

29%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 29 We Are Social

INTERNET PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

87%!

80%!

49%!

73%!

81%!

83%!

58%!

84%!

86%!

55%!

41%!

32%!

79%!

84%!

42%!

53%!

15%!

38%! 12%!

45%!

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

INDONESIA

65%!POLAND

26%! THAILAND

83%!

UAE

53%!

RUSSIA

wearesocial.sg • @wearesocialsg • 30 We Are Social

INTERNET PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!

73%!

65%!

58%!55%!

53%! 53%!49%!

45%! 44%!41%!

38%!35%!

32%!

26%!

15%!12%!

UK

CAN

ADA

GER

MAN

Y

SOUT

H K

ORE

A

FRAN

CE

UAE

AUST

RALI

A

USA

JAPA

N

SIN

GAP

ORE

POLA

ND

ITAL

Y

ARG

ENTI

NA

RUSS

IA

SAUD

I ARA

BIA

BRAZ

IL

TURK

EY

CH

INA

SOUT

H A

FRIC

A

MEX

ICO

WO

RLD

AVE

RAG

E

NIG

ERIA

THAI

LAN

D

IND

ON

ESIA

IND

IA

wearesocial.sg • @wearesocialsg • 31 We Are Social

TIME SPENT ON THE INTERNET JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

6.1!

5.6!

5.5!

5.4!

5.3!

5.2!

5.2!

5.2!

5.1!

5.0!

5.0!

4.9!

4.9!

4.9!

4.9!

4.8!

4.7!

4.5!

4.5!

4.2!

4.1!

3.8!

3.5!

3.5!

2.4!

2.5!

2.5!

3.2!

2.0!

2.4!

3.0!

3.4!

3.1!

1.4!

3.0!

1.4!

2.6!

1.9!

1.9! 2.1!

2.0!

1.9!

1.7!

1.5!

1.0!

1.5!

1.0!

1.6!

BRAZ

IL

SOUT

H AF

RIC

A

IND

ONE

SIA

MEX

ICO

SING

APO

RE

USA

UAE

ARG

ENTI

NA

THAI

LAND

POLA

ND

SAUD

I ARA

BIA

RUSS

IA

IND

IA

CAN

ADA

TURK

EY

WEI

GHT

ED

AVER

AGE

ITALY

CHI

NA

AUST

RALIA

UK

FRAN

CE

GER

MAN

Y

JAPA

N

SOUT

H KO

REA

NIG

ERIA

ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE

N/A !

wearesocial.sg • @wearesocialsg • 32 We Are Social

SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, Tencent, Facebook, VKontakte

57%!

56%!

43%!

59%!

57%!

42%!

42%!

35%!

55%!

56%!

20%!

6%!

17%!

27%!

46%!

33%!

28%!

25%!

43%! 7%!

45%!

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

INDONESIA

31%!POLAND

36%! THAILAND

80%!

UAE

RUSSIA

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

wearesocial.sg • @wearesocialsg • 33 We Are Social

SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

POLAND

THAILAND

UAE

RUSSIA

73%!

15%!

70%!

58%!

74%!

42%!

25%!12%!

81%!

51%!

44%!54%!

N/A !

40%!

48%!

54%!

50%!

76%! 56%!

68%!74%!

82%!

75%!

37%!

INDONESIA

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

wearesocial.sg • @wearesocialsg • 34 We Are Social

SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, Tencent, Facebook, VKontakte

80%!

59%! 57%! 57%! 56%! 56%! 55%!

46%! 45%! 43%! 43%! 42%! 42%!

36%! 35%! 33%!31%!

28%! 27%! 26%! 25%!

20%!17%!

7%! 6%!

UAE

SIN

GAP

ORE

AUST

RALI

A

UK

ARG

ENTI

NA

USA

CAN

ADA

CH

INA

TURK

EY

MEX

ICO

BRAZ

IL

FRAN

CE

ITAL

Y

THAI

LAN

D

GER

MAN

Y

RUSS

IA

POLA

ND

SAUD

I ARA

BIA

SOUT

H K

ORE

A

WO

RLD

AVE

RAG

E

IND

ON

ESIA

SOUT

H A

FRIC

A

JAPA

N

IND

IA

NIG

ERIA

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

wearesocial.sg • @wearesocialsg • 35 We Are Social

SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

82%! 81%!

76%! 75%! 74%! 74%! 73%!70%!

68%!

58%!56%!

54%! 54%!51%! 50%!

48%!44%! 42%!

40%! 39%! 37%!

25%!

15%!12%!

CAN

ADA

UAE

UK

USA

SOUT

H K

ORE

A

GER

MAN

Y

AUST

RALI

A

SIN

GAP

ORE

FRAN

CE

JAPA

N

POLA

ND

ITAL

Y

ARG

ENTI

NA

SAUD

I ARA

BIA

RUSS

IA

BRAZ

IL

TURK

EY

CH

INA

SOUT

H A

FRIC

A

WEI

GH

TED

AV

ERAG

E

MEX

ICO

THAI

LAN

D

IND

ON

ESIA

IND

IA

NIG

ERIA

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

N/A !

wearesocial.sg • @wearesocialsg • 36 We Are Social

TIME SPENT ON SOCIAL MEDIA JAN 2014

• Source: GlobalWebIndex Wave 11

4.3!

3.8!3.7!

3.3!3.1! 3.0!

2.9!2.8!

2.5! 2.5! 2.4!2.3! 2.3!

2.2! 2.2!2.1! 2.0!

1.9!

1.6!1.5! 1.5! 1.4!

1.0!

0.8!

ARG

ENTI

NA

MEX

ICO

THAI

LAN

D

UAE

BRAZ

IL

SOUT

H A

FRIC

A

IND

ON

ESIA

SAUD

I ARA

BIA

TURK

EY

ITAL

Y

IND

IA

CAN

ADA

USA

RUSS

IA

SIN

GAP

ORE

AUST

RALI

A

WEI

GH

TED

AV

ERAG

E

UK

POLA

ND

CH

INA

FRAN

CE

GER

MAN

Y

SOUT

H K

ORE

A

JAPA

N

NIG

ERIA

N/A !

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

wearesocial.sg • @wearesocialsg • 37 We Are Social

MOBILE PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

130%!

103%!

134%!

148%!

110%!

109%!

158%!

133%!

76%!

138%!

141%!

65%!

109%!

110%!

89%!

184%!

197%!

112%!

87%! 73%!

84%!

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

INDONESIA

132%!POLAND

125%! THAILAND

252%!

UAE

RUSSIA

wearesocial.sg • @wearesocialsg • 38 We Are Social

MOBILE PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

252%!

197%!

184%!

158%!

148%!

141%!

138%!

134%!

133%!

132%!

130%!

125%!

112%!

110%!

110%!

109%!

109%!

103%!

93%!

89%!

87%!

84%!

76%!

73%!

65%!

UAE

SAUD

I ARA

BIA

RUSS

IA

ITAL

Y

SIN

GAP

ORE

SOUT

H A

FRIC

A

ARG

ENTI

NA

BRAZ

IL

GER

MAN

Y

POLA

ND

UK

THAI

LAN

D

IND

ON

ESIA

AUST

RALI

A

SOUT

H K

ORE

A

FRAN

CE

JAPA

N

USA

WO

RLD

AVE

RAG

E

CH

INA

MEX

ICO

TURK

EY

CAN

ADA

IND

IA

NIG

ERIA

wearesocial.sg • @wearesocialsg • 39 We Are Social

INDIVIDUAL COUNTRY SNAPSHOTS

wearesocial.sg • @wearesocialsg • 40 We Are Social

ARGENTINA

wearesocial.sg • @wearesocialsg • 41 We Are Social

ARGENTINA: DATA SNAPSHOT

42,610,981

23,543,412

24,000,000

58,599,390

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

93%

55%

56%

138%

7%!

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 42 We Are Social

ARGENTINA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 11M 42%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 25M

wearesocial.sg • @wearesocialsg • 43 We Are Social

ARGENTINA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

54% 4H 17M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

21%

wearesocial.sg • @wearesocialsg • 44 We Are Social

ARGENTINA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

95%

90%

67%

51%

31%

25%

65%

56%

27%

23%

11%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

BADOO

USED IN THE PAST MONTH

OWN AN ACCOUNT

wearesocial.sg • @wearesocialsg • 45 We Are Social

ARGENTINA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

31% 86%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

85%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

25%

wearesocial.sg • @wearesocialsg • 46 We Are Social

AUSTRALIA

wearesocial.sg • @wearesocialsg • 47 We Are Social

AUSTRALIA: DATA SNAPSHOT

22,262,501

18,129,727

12,800,000

24,400,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

89%

81%

57%

110%

11%!

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 48 We Are Social

AUSTRALIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 30M 59%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 40M

wearesocial.sg • @wearesocialsg • 49 We Are Social

AUSTRALIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

73% 2H 05M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

55%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

14%

wearesocial.sg • @wearesocialsg • 50 We Are Social

AUSTRALIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

89%

81%

42%

30%

23%

15%

62%

53%

14%

14%

11%

7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 51 We Are Social

AUSTRALIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

65% 90%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

78%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

41%

wearesocial.sg • @wearesocialsg • 52 We Are Social

BRAZIL

wearesocial.sg • @wearesocialsg • 53 We Are Social

BRAZIL: DATA SNAPSHOT

201,009,622

99,357,737

86,000,000

268,440,423

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

85%

49%

43%

15%

134%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 54 We Are Social

BRAZIL: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

6H 03M 39%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 26M

wearesocial.sg • @wearesocialsg • 55 We Are Social

BRAZIL: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

48% 3H 08M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

24%

wearesocial.sg • @wearesocialsg • 56 We Are Social

BRAZIL: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

94%

75%

56%

54%

39%

72%

57%

28%

21%

13%

12%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

wearesocial.sg • @wearesocialsg • 57 We Are Social

BRAZIL: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

26% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

82%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

30%

wearesocial.sg • @wearesocialsg • 58 We Are Social

CANADA

wearesocial.sg • @wearesocialsg • 59 We Are Social

CANADA: DATA SNAPSHOT

34,568,211

29,760,764

19,000,000

26,263,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

81%

86%

55%

76%

19%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 60 We Are Social

CANADA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 53M 58%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 51M

wearesocial.sg • @wearesocialsg • 61 We Are Social

CANADA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

82% 2H 19M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

46%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

9%

wearesocial.sg • @wearesocialsg • 62 We Are Social

CANADA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

91%

85%

46%

45%

30%

26%

66%

57%

22%

13%

11%

10%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

PINTEREST

wearesocial.sg • @wearesocialsg • 63 We Are Social

CANADA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

56% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

77%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

27%

wearesocial.sg • @wearesocialsg • 64 We Are Social

CHINA

wearesocial.sg • @wearesocialsg • 65 We Are Social

CHINA: DATA SNAPSHOT

1,349,585,838

590,560,000

623,300,000

1,206,553,000

TOTAL POPULATION

INTERNET USERS

ACTIVE QZONE USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

QZONE PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

51%

44%

46%

89%

49%

• Sources: US Census Bureau, CNNIC, Tencent, ITU

wearesocial.sg • @wearesocialsg • 66 We Are Social

CHINA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 31M 43%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 55M

wearesocial.sg • @wearesocialsg • 67 We Are Social

CHINA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

42% 1H 30M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

51%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

24%

wearesocial.sg • @wearesocialsg • 68 We Are Social

CHINA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

83%

76%

75%

74%

56%

87%

62%

53%

51%

51%

35%

ANY SOCIAL NETWORK

SINA WEIBO

QZONE

TENCENT WEIBO

TENCENT

YOUKU

wearesocial.sg • @wearesocialsg • 69 We Are Social

CHINA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

47% 96%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

98%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

69%

wearesocial.sg • @wearesocialsg • 70 We Are Social

FRANCE

wearesocial.sg • @wearesocialsg • 71 We Are Social

FRANCE: DATA SNAPSHOT

65,951,611

54,473,474

28,000,000

72,180,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

86%

83%

42%

14%

109%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 72 We Are Social

FRANCE: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 07M 54%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

0H 58M

wearesocial.sg • @wearesocialsg • 73 We Are Social

FRANCE: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

68% 1H 29M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

41%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

10%

wearesocial.sg • @wearesocialsg • 74 We Are Social

FRANCE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

85%

74%

35%

24%

23%

13%

55%

43%

11%

10%

5%

5%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

VIADEO

wearesocial.sg • @wearesocialsg • 75 We Are Social

FRANCE: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

42% 88%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

74%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

26%

wearesocial.sg • @wearesocialsg • 76 We Are Social

GERMANY

wearesocial.sg • @wearesocialsg • 77 We Are Social

GERMANY: DATA SNAPSHOT

81,147,265

68,296,919

28,000,000

107,700,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

74%

84%

35%

26%

133%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 78 We Are Social

GERMANY: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

3H 46M 62%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 27M

wearesocial.sg • @wearesocialsg • 79 We Are Social

GERMANY: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

74% 1H 25M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

46%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

13%

wearesocial.sg • @wearesocialsg • 80 We Are Social

GERMANY: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

81%

72%

32%

21%

8%

7%

52%

45%

8%

7%

2%

2%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

OTHER

INSTAGRAM

wearesocial.sg • @wearesocialsg • 81 We Are Social

GERMANY: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

40% 88%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

76%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

32%

wearesocial.sg • @wearesocialsg • 82 We Are Social

INDIA

wearesocial.sg • @wearesocialsg • 83 We Are Social

INDIA: DATA SNAPSHOT

1,220,800,359

151,598,994

90,000,000

893,862,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

31%

73%

69%

12%

7%

• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

wearesocial.sg • @wearesocialsg • 84 We Are Social

INDIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 54M 11%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 36M

wearesocial.sg • @wearesocialsg • 85 We Are Social

INDIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

12% 2H 26M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

57%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

29%

wearesocial.sg • @wearesocialsg • 86 We Are Social

INDIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

94%

78%

67%

54%

51%

72%

55%

35%

30%

24%

17%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

wearesocial.sg • @wearesocialsg • 87 We Are Social

INDIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

13% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

91%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

54%

wearesocial.sg • @wearesocialsg • 88 We Are Social

INDONESIA

wearesocial.sg • @wearesocialsg • 89 We Are Social

INDONESIA: DATA SNAPSHOT

251,160,124

38,191,873

62,000,000

281,963,665

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

51%

25%

112%

49%

15%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 90 We Are Social

INDONESIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 27M 14%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 30M

wearesocial.sg • @wearesocialsg • 91 We Are Social

INDONESIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

15% 2H 54M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

74%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

32%

wearesocial.sg • @wearesocialsg • 92 We Are Social

INDONESIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

93%

80%

74%

39%

32%

79%

59%

41%

33%

15%

12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 93 We Are Social

INDONESIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

14% 94%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

95%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

57%

wearesocial.sg • @wearesocialsg • 94 We Are Social

ITALY

wearesocial.sg • @wearesocialsg • 95 We Are Social

ITALY: DATA SNAPSHOT

61,482,297

35,531,527

26,000,000

97,226,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

68%

58%

42%

32%

158%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 96 We Are Social

ITALY: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 42M 46%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 59M

wearesocial.sg • @wearesocialsg • 97 We Are Social

ITALY: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

54% 2H 29M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

47%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

16%

wearesocial.sg • @wearesocialsg • 98 We Are Social

ITALY: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

92%

83%

53%

41%

24%

17%

61%

49%

16%

15%

9%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 99 We Are Social

ITALY: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

41% 92%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

84%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

30%

wearesocial.sg • @wearesocialsg • 100 We Are Social

JAPAN

wearesocial.sg • @wearesocialsg • 101 We Are Social

JAPAN: DATA SNAPSHOT

127,253,075

100,684,474

22,000,000

138,362,823

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

91%

79%

109%

9%!

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 102 We Are Social

JAPAN: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

3H 27M 48%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 01M

wearesocial.sg • @wearesocialsg • 103 We Are Social

JAPAN: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

58% 0H 45M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

11%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

5%

wearesocial.sg • @wearesocialsg • 104 We Are Social

JAPAN: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

66%

39%

38%

25%

17%

2%

42%

22%

22%

8%

2%

1%

ANY SOCIAL NETWORK

TWITTER

FACEBOOK

MIXI

GOOGLE+

TUMBLR

wearesocial.sg • @wearesocialsg • 105 We Are Social

JAPAN: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

25% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

81%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

44%

wearesocial.sg • @wearesocialsg • 106 We Are Social

MEXICO

wearesocial.sg • @wearesocialsg • 107 We Are Social

MEXICO: DATA SNAPSHOT

116,220,947

44,173,551

50,000,000

100,785,917

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

78%

38%

43%

87%

22%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 108 We Are Social

MEXICO: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 22M 33%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 10M

wearesocial.sg • @wearesocialsg • 109 We Are Social

MEXICO: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

37% 3H 46M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

21%

wearesocial.sg • @wearesocialsg • 110 We Are Social

MEXICO: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

94%

74%

62%

36%

28%

72%

61%

29%

27%

12%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 111 We Are Social

MEXICO: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

37% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

91%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

39%

wearesocial.sg • @wearesocialsg • 112 We Are Social

NIGERIA

wearesocial.sg • @wearesocialsg • 113 We Are Social

NIGERIA: DATA SNAPSHOT

174,507,539

55,930,391

11,200,000

114,000,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

50%

32%

65%

50%

6%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 114 We Are Social

POLAND

wearesocial.sg • @wearesocialsg • 115 We Are Social

POLAND: DATA SNAPSHOT

38,383,809

24,969,935

11,800,000

50,840,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

61%

65%

31%

39%

132%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 116 We Are Social

POLAND: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 59M 45%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 21M

wearesocial.sg • @wearesocialsg • 117 We Are Social

POLAND: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

56% 1H 37M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

27%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

9%

wearesocial.sg • @wearesocialsg • 118 We Are Social

POLAND: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

90%

74%

55%

46%

18%

12%

77%

59%

29%

26%

10%

5%

ANY SOCIAL NETWORK

FACEBOOK

NASZAKLASA

GOOGLE+

TWITTER

LINKEDIN

wearesocial.sg • @wearesocialsg • 119 We Are Social

POLAND: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

35% 90%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

78%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

28%

wearesocial.sg • @wearesocialsg • 120 We Are Social

RUSSIA

wearesocial.sg • @wearesocialsg • 121 We Are Social

RUSSIA: DATA SNAPSHOT

142,500,482

75,926,004

46,800,000

261,886,329

TOTAL POPULATION

INTERNET USERS

ACTIVE VKONTAKTE USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

VKONTAKTE PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

74%

53%

33%

26%

184%

• Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

wearesocial.sg • @wearesocialsg • 122 We Are Social

RUSSIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 56M 36%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 22M

wearesocial.sg • @wearesocialsg • 123 We Are Social

RUSSIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

50% 2H 11M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

46%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

12%

wearesocial.sg • @wearesocialsg • 124 We Are Social

RUSSIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

94%

75%

69%

68%

52%

39%

80%

52%

44%

41%

24%

18%

ANY SOCIAL NETWORK

VKONTAKTE

ODNOKLASSNIKI

FACEBOOK

GOOGLE+

TWITTER

wearesocial.sg • @wearesocialsg • 125 We Are Social

RUSSIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

36% 93%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

82%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

39%

wearesocial.sg • @wearesocialsg • 126 We Are Social

SAUDI ARABIA

wearesocial.sg • @wearesocialsg • 127 We Are Social

SAUDI ARABIA: DATA SNAPSHOT

26,939,583

14,328,632

7,600,000

53,012,322

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

82%

53%

28%

18%

197%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 128 We Are Social

SAUDI ARABIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 57M 47%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 01M

wearesocial.sg • @wearesocialsg • 129 We Are Social

SAUDI ARABIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

51% 2H 48M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

51%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

20%

wearesocial.sg • @wearesocialsg • 130 We Are Social

SAUDI ARABIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

94%

89%

77%

75%

33%

31%

66%

55%

41%

32%

16%

13%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

wearesocial.sg • @wearesocialsg • 131 We Are Social

SAUDI ARABIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

73% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

83%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

31%

wearesocial.sg • @wearesocialsg • 132 We Are Social

SINGAPORE

wearesocial.sg • @wearesocialsg • 133 We Are Social

SINGAPORE: DATA SNAPSHOT

5,460,302

3,971,318

3,200,000

8,063,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

JAN 2014

100%

73%

59%

148%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 134 We Are Social

SINGAPORE: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 16M 64%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 57M

wearesocial.sg • @wearesocialsg • 135 We Are Social

SINGAPORE: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

70% 2H 10M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

49%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

18%

wearesocial.sg • @wearesocialsg • 136 We Are Social

SINGAPORE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

96%

92%

54%

45%

36%

25%

68%

59%

19%

18%

13%

12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 137 We Are Social

SINGAPORE: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

72% 96%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

87%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

44%

wearesocial.sg • @wearesocialsg • 138 We Are Social

SOUTH AFRICA

wearesocial.sg • @wearesocialsg • 139 We Are Social

SOUTH AFRICA: DATA SNAPSHOT

48,601,098

20,012,275

9,800,000

68,394,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

62%

41%

20%

38%

141%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 140 We Are Social

SOUTH AFRICA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 37M 38%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 29M

wearesocial.sg • @wearesocialsg • 141 We Are Social

SOUTH AFRICA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

40% 3H 02M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

19%

wearesocial.sg • @wearesocialsg • 142 We Are Social

SOUTH AFRICA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

92%

69%

62%

49%

34%

81%

71%

35%

35%

25%

13%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

PINTEREST

wearesocial.sg • @wearesocialsg • 143 We Are Social

SOUTH AFRICA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

40% 92%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

89%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

30%

wearesocial.sg • @wearesocialsg • 144 We Are Social

SOUTH KOREA

wearesocial.sg • @wearesocialsg • 145 We Are Social

SOUTH KOREA: DATA SNAPSHOT

48,955,203

41,091,681

13,000,000

53,624,427

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

83%

84%

27%

110%

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 146 We Are Social

SOUTH KOREA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

3H 27M 75%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 35M

wearesocial.sg • @wearesocialsg • 147 We Are Social

SOUTH KOREA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

74% 1H 01M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

37%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

17%

wearesocial.sg • @wearesocialsg • 148 We Are Social

SOUTH KOREA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

84%

75%

56%

38%

33%

8%

48%

36%

22%

7%

7%

1%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

ME2DAY

NATE CONNECT

wearesocial.sg • @wearesocialsg • 149 We Are Social

SOUTH KOREA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

73% 94%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

94%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

56%

wearesocial.sg • @wearesocialsg • 150 We Are Social

THAILAND

wearesocial.sg • @wearesocialsg • 151 We Are Social

THAILAND: DATA SNAPSHOT

67,448,120

17,779,139

24,000,000

84,075,036

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

34%

26%

36%

125%

66%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 152 We Are Social

THAILAND: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 07M 24%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 04M

wearesocial.sg • @wearesocialsg • 153 We Are Social

THAILAND: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

25% 3H 39M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

50%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

36%

wearesocial.sg • @wearesocialsg • 154 We Are Social

THAILAND: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

96%

69%

57%

40%

23%

76%

68%

36%

32%

22%

7%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

wearesocial.sg • @wearesocialsg • 155 We Are Social

THAILAND: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

31% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

94%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

51%

wearesocial.sg • @wearesocialsg • 156 We Are Social

TURKEY

wearesocial.sg • @wearesocialsg • 157 We Are Social

TURKEY: DATA SNAPSHOT

80,694,485

35,990,932

36,000,000

68,000,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

72%

45%

45%

84%

28%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 158 We Are Social

TURKEY: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 51M 36%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 53M

wearesocial.sg • @wearesocialsg • 159 We Are Social

TURKEY: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

44% 2H 32M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

51%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

26%

wearesocial.sg • @wearesocialsg • 160 We Are Social

TURKEY: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

93%

72%

70%

33%

26%

75%

60%

34%

28%

11%

11%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 161 We Are Social

TURKEY: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

30% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

92%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

43%

wearesocial.sg • @wearesocialsg • 162 We Are Social

UNITED ARAB EMIRATES

wearesocial.sg • @wearesocialsg • 163 We Are Social

UAE: DATA SNAPSHOT

5,473,972

4,517,169

4,400,000

13,775,252

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

84%

83%

80%

16%

252%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 164 We Are Social

UAE: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 12M 71%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 57M

wearesocial.sg • @wearesocialsg • 165 We Are Social

UAE: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

81% 3H 17M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

52%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

22%

wearesocial.sg • @wearesocialsg • 166 We Are Social

UAE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

96%

93%

73%

64%

49%

26%

67%

53%

32%

27%

22%

10%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 167 We Are Social

UAE: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

74% 90%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

82%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

38%

wearesocial.sg • @wearesocialsg • 168 We Are Social

UNITED KINGDOM

wearesocial.sg • @wearesocialsg • 169 We Are Social

UK: DATA SNAPSHOT

63,395,574

54,861,245

36,000,000

82,109,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

80%

87%

57%

20%

130%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 170 We Are Social

UK: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 11M 64%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 32M

wearesocial.sg • @wearesocialsg • 171 We Are Social

UK: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

76% 1H 51M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

45%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

9%

wearesocial.sg • @wearesocialsg • 172 We Are Social

UK: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

87%

79%

44%

33%

22%

13%

63%

54%

24%

10%

9%

7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

wearesocial.sg • @wearesocialsg • 173 We Are Social

UK: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

62% 87%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

73%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

39%

wearesocial.sg • @wearesocialsg • 174 We Are Social

UNITED STATES OF AMERICA

wearesocial.sg • @wearesocialsg • 175 We Are Social

USA: DATA SNAPSHOT

316,668,567

254,295,536

178,000,000

327,577,529

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

82%

80%

56%

18%

103%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 176 We Are Social

USA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 13M 60%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 25M

wearesocial.sg • @wearesocialsg • 177 We Are Social

USA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

75% 2H 17M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

54%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

15%

wearesocial.sg • @wearesocialsg • 178 We Are Social

USA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

92%

85%

46%

44%

33%

30%

67%

56%

22%

17%

16%

11%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

PINTEREST

LINKEDIN

wearesocial.sg • @wearesocialsg • 179 We Are Social

USA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

56% 94%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

77%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

46%

wearesocial.sg • @wearesocialsg • 180 We Are Social

DATA SOURCES USED IN THIS REPORT

Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014.

Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013).

Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).

Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013.

wearesocial.sg • @wearesocialsg • 181 We Are Social

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Making Friends & Influencing People • 45 We Are Social

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Making Friends & Influencing People • 46 We Are Social

WE ARE SOCIAL SINGAPORE

SIMON KEMP, MANAGING DIRECTOR

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG