we are social

BANGLADESH SOCIAL, DIGITAL AND MOBILE IN

NOVEMBER 2012

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE

CONTACT SIMON KEMP AT WE ARE SOCIAL:

SAYHELLO@WEARESOCIAL.SG

@WEARESOCIALSG

+65 9146 5356

WEARESOCIAL.SG

3

161,084,000

29,415,693

3,282,600

101,574,000

TOTAL POPULATION

INTERNET USERS

USERS ON TOP SOCIAL NETWORK

MOBILE SUBSCRIBERS

BANGLADESH OCT2012

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

28%

18%

63%

72%

2%

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);

URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) 3

161,084,000 CURRENT POPULATION OF BANGLADESH:

SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

BANGLADESH HAS THE EIGHTH LARGEST POPULATION IN THE WORLD

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5

(! )!

2,500,000 PEOPLE IN 2013

BANGLADESHS POPULATIONWILL GROW BY MORE THAN

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6

12.5 SECONDS THATS ONE CHILD BORN EVERY

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 7

60%OF BANGLADESHS POPULATION

IS UNDER THE AGE OF 30

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8

24

MEDIAN AGE OFBANGLADESHS POPULATION:

SOURCE: THE US CENSUS BUREAU (NOV 2012) 9

34%OF BANGLADESHS POPULATION

IS BELOW THE AGE OF 15

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10

72%OF BANGLADESHS POPULATION

LIVES IN RURAL AREAS

SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 11

US$2

THE AVERAGE DAILY INCOME IN BANGLADESH IS BARELY

SOURCE: WORLD BANK (ACCESSED NOV 2012) 12

56%

ADULT LITERACY RATE IN BANGLADESH:

SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012) 13

20%OF BANGLADESHS POPULATION HAS

NO ACCESS TO ANY MEDIA WHATSOEVER

SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012) 14

32,000,000 PEOPLE IN BANGLADESH HAVE NO ACCESS TO MEDIA MORE

THAN THE POPULATION OF MALAYSIA

SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012) 15

(! )!

29,415,693NUMBER OF INTERNET USERS IN BANGLADESH

SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 16

18%

INTERNET PENETRATIONIN BANGLADESH:

SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012) 17

IN CONTRAST: MEDIAACCESS IN BANGLADESH

SOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 18

NO MEDIA ACCESS AT ALL

INTERNETUSERS

20% 18%

94%OF BANGLADESHS

INTERNET SUBSCRIPTIONS

MOBILE ACCOUNTS FOR

SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 19

5,000,000 PEOPLE USE THE INTERNETEACH DAY IN BANGLADESH

SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 20

TIMES OF PEAK INTERNETUSAGE IN BANGLADESH:

SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 21

MORNINGS MONDAYS

MON!

AVERAGE INTERNET CONNECTIONSPEED IN BANGLADESH:

1.2 MBPS

SOURCE: NETINDEX (ACCESSED NOV 2012) 22

10 TIMESSLOWER THAN THE GLOBAL AVERAGE

ON AVERAGE, BANGLADESHS INTERNET CONNECTIONS ARE

SOURCE: NET INDEX (SEP 2012) 23

900 CYBERCAFS IN BANGLADESH

ESTIMATES SUGGEST THERE ARE AROUND

SOURCE: THE FINANCIAL EXPRESS (FEB 2012) 24

IN PERSPECTIVE: THE COST OFINTERNET ACCESS IN BANGLADESH

SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012) 25

1 HOUR IN A CYBERCAF

AVERAGE DAILY INCOME

$1.40 $2.00

4 WEBSITES EACH DAY

BANGLADESHI NETIZENSVISIT AN AVERAGE OF

SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 26

10,000 PEOPLE REGULARLY VISIT ONLINE RETAIL STORES IN BANGLADESH

SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 27

0.006%OF BANGLADESHS POPULATION REGULARLY

VISITS ONLINE RETAIL STORES

SOURCE: BASED ON DATA FROM FINANCIAL TECH SPOTLIGHT (MAR 2012) 28

MOST POPULAR SOCIAL MEDIA IN BANGLADESH:

SOURCE: REZWANUL BLOGSPOT (2012) 29

FACEBOOK BLOGS

3,282,600 SOCIAL MEDIA USERS IN BANGLADESH:

SOURCE: FACEBOOK AD PLANNER (NOV 2012) 30

2%

SOCIAL MEDIA PENETRATIONIN BANGLADESH IS JUST

SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012) 31

34%

FACEBOOK GROWTH INBANGLADESH OVER THE PAST SIX MONTHS:

SOURCE: SOCIALBAKERS (NOV 2012) 32

NEW FACEBOOK USERS INBANGLADESH IN THE PAST SIX MONTHS:

871,420

SOURCE: SOCIALBAKERS (NOV 2012) 33

FACEBOOK ADDS 1 NEW USER INBANGLADESH EVERY 20 SECONDS

SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 34

(! )!

SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 35

FACEBOOK IN BANGLADESH OCT2012

MALE:78%

FEMALE:22%

18-24:49%

13-17:13%

25-34:29%

35-44:6%

45-54:2%

55-64: 1%

65+: 1%

200,000 BLOGGERS IN BANGLADESH

THERE ARE AN ESTIMATED

SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011) 36

70,000

MEMBERS OF BANGLADESHS ' + (SOMEWHEREIN) BLOGGING PLATFORM:

SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012) 37

17% OF BANGLADESHS MOBILE INTERNET USERS ACCESS

SOCIAL NETWORKING SITES ON THEIR PHONES

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)

38

101,574,000 MOBILE PHONE SUBSCRIPTIONS IN BANGLADESH:

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 39

63%MOBILE PENETRATION IN BANGLADESH:

SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012) 40

50,000 NEW MOBILE SUBSCRIPTIONS EVERY DAY

IN THE FIRST SIX MONTHS OF 2012

BANGLADESH ADDED MORE THAN

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 41

THATS ONE NEW MOBILE SUBSCRIPTION EVERY 2 SECONDS

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 42

(! )!

US$ 13.50

MOBILE HANDSETS ARE AVAILABLE IN BANGLADESH FOR AS LITTLE AS

SOURCE: THE DAILY STAR (MAY 2012) 43

33%OF BANGLADESHS MOBILE USERSHAVE MORE THAN ONE HANDSET

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 44

NUMBER OF SIM CARDS USED BY BANGLADESHS MOBILE SUBSCRIBERS

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 45

1 SIM CARD 3+ SIM CARDS

81% 4%2 SIM CARDS

15%

5%OF BANGLADESHI MOBILE USERS SHARE A PHONE

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 46

27,786,046 MOBILE INTERNET USERS IN BANGLADESH:

SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 47

17%

MOBILE INTERNETPENETRATION IN BANGLADESH:

SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012) 48

HOWEVER, AWARENESS OF MOBILE INTERNET REMAINS RELATIVELY LOW IN BANGLADESH

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 49

AMONGST URBAN SUBSCRIBERS

AMONGST RURAL SUBSCRIBERS

58% 39%

3G NETWORKIN OCTOBER 2012

BANGLADESH LAUNCHED ITS FIRST

SOURCE: CELLULAR-NEWS.COM (OCT 2012) 50

0.2%OF BANGLADESHS POPULATION

3G NETWORKS ARE CURRENTLY AVAILABLE TO LESS THAN

SOURCE: BASED ON DATA CITED IN THE FINANCIAL EXPRESS (JUL 2012) 51

1 IN 3 BANGLADESHI MOBILE SUBSCRIBERS

SENT JUST 1 SMS PER MONTH IN 2011

52 SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)

THATS 400 TIMES FEWER THANTHE FILIPINO AVERAGE, MAINLY

BECAUSE BENGALI CHARACTERS ARE NOT SUPPORTED ON MOST HANDSETS

SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 53

(! )!

DEVICES RADIO LISTENERS USE TO ACCESS RADIO PROGRAMMING IN BANGLADESH

SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 54

MOBILE PHONE RADIO SET

73% 34%

87380193619373927309398723029287761615392623

833923972653543426282398838267251626303

4001917827628292735241272544272920329272928

3623872398787234587623459876234509878788

76238762348723476234908345092340982387623762

367453486276353487634589456098459873458

745098394857298264359873645623458724387560

3498098239408572038974589762349587623405

8972345085698734569872345876384765234762345

9874589735496839586908734509873245762347

8678635473465987340598234786765547643893892

090923409823498234984908034998324090294

3850956703495872387230934958732452134897324

5974560982837623492347623497238476234987

23487237828723797249736974269823497623409845

089734587623586230972459087623497623478

61249861240972349861234986123498763497862349

8623947623948613497862394862394786200976

09239762364523476588874783476438748763487639

8729812398243783924798741848627635348763

458945609845987345874509839485729826435987

3645623458724387560349809823940857203897

4589762349587623405897234508569873456987234

5876384765234762345987458973549683958690

8734509873245762347867863547346598734059823

478676554764389389209092340982349823498

490803499832409029438509567034958723872309

34958732452134897324597456098283762897458

9762349587623405897234508569873456987234587

6384765234762345987458973549683958690873

4509873245762347867863547346598734059823478

676554764389389209092340982349823498490

803499832409029438509567034958723872309349

58732452134897324597456098283762349234768

73245213489732459745609828376289745897623495

876234058972345085698734569872345876384

7652347623459874589735496839586908734509873

2457623478678635473465987340598234786765

547643893892090923409823498234984908034998

3240902943850956703495872387230934958732

8678635473465987340598234786765547643893892

090923409823498234984908034998324090294

73 73

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