video commerce and online product video case studies by jason arend of pfi for streaming media east...

Video Commerce and Online Product Video Case Studies by Jason Arend of PFI for Streaming Media East 2010 session "Video Commerce: The Quiet Revolution" This is an update to my presentation at Streaming Media West 2009 with new analytics, statistics and strategies. It focuses the multichannel video strategy implemented for PFI from the television show Shopping Western Style. Plus video content and product videos made solely for the web. Results from a similar a strategy are also discussed from the Starlite Theatre where videos of live performance, behind the scenes footage and exclusive interviews were used to raise online ticket sales by a staggering 593% To read the transcript of this of what was said go to http://www.slideshare.net/jasonarend/jason-arends-streaming-media-east-2010-video-commerce-speech-and-presentaion-transcript Jason Arend jason@jasonarend.com http://www.jasonarend.com http://www.linkedin.com/in/jasonarend http://www.twitter.com/jasonarend PFI pfiwestern.com shoppingwesternstyle.com