about @altamiranyc aka craig arend
TRANSCRIPT
CRAIG ARENDI came to NYC with no friends. No family. No job. And no place to stay. Now I’ve worked for 2 consecutive years for the New York Times and include Nissan, Mac Cosmetics, L’Oreal, Kiehl’s, DSL Shoe Warehouse, Net-a-Porter, Saks
Fifth Avenue, Kenneth Cole and Sundance Labs among my clients
FOUNDED ON JUNE 11, 2007• Started with a point and click
camera that’s now so old, it could be part of the Smithsonian.
• Founded in June 2007, BEFORE the fashion blog bubble
• One of the first street style bloggers. BEFORE street style was “big”
FOUNDED MODELS OFF DUTY IN 2008 BEFORE IT WAS TRENDY IN STREET STYLE
• SOLO pages of my work featured in the most influential fashion publications from Teen Vogue to Vogue
GOOGLE TRENDS CHART CONFIRMS I PIONEERED MODELS OFF DUTY
• pre-2008: zero search activity for phrases Models Off Duty and Models Street Style
• post-2008 extreme upward slope search proves I lead the boom
THIS LEAD TO 6 SOLO VOGUE INTERVIEWS
Portugese Vogue
Italian Vogue French Vogue
Vogue China
Vogue Mexico and Vogue Latin America
AND A JUMPOGRAPHY
NICHE
Jumpography subjects ranged from Vogue’s Hamish Bowles to Miroslava Duma to Hanneli Mustaparta
NYMAG.COM used it
In fact, NYMAG.COM used it twice
Jumpography with Miroslava
Duma
WHICH LEAD TO TWO FRONT PAGES FOR THE NEW YORK TIMES FASHION & STYLE
SINCE 2007, I HAVE A PROVEN TRACK RECORD BASED ON ORIGINAL CONTENT
BLOGSPOT.COM 14,612,887 page views = 10,873 page views per post
GOOGLE+ PROFILE VIEWS 10.7 million INSTAGRAM 63,900 followers = 55 followers per post
TUMBLR 305,229 followers = 265 followers per post
TWITTER 7,758 followers = 2 followers per tweet
WHICH LEAD TO TAKING OVER THE NEW YORK TIMES INSTAGRAM FOR FASHION
MONTH BEFORE ANY OTHER BLOGGER
September 6, 2012 first day of 4 consecutive RTW
seasons of Instagram TakeoverLeila Yavari at PFW Leila Yavari at LFW
WHICH LEAD TO MULTIPLE SOLO PAGES IN THE THURSDAY STYLE SECTION OF THE NEW YORK TIMES
This is an unprecedented honor for any street photographer. An honor rivaled only by Bill Cunningham
10.3.14 1.1.15
WHICH LEAD TO AN APRIL ‘14 CONDE NAST NISSAN BEHEMOTH
ADVERTORIAL• the 3 page pull out advertorial
ran in Lucky, Glamour, GQ, Details, Self, and Wired. I didn’t just shoot it, I was the “talent” that sold the cars.
• the videos ran 50 million times on the corresponding Conde Nast sites including style.com (US)
SOME PHOTO EXAMPLES
1. TAP 2. CLICK 3. SHOPThis design innovatively eliminates the need for 3d party apps. Prospective buyers only have to click out of Instagram ONCE to buy.
Alternate 3d party mobile apps require consumers to surf between 3-4 different sites before they can buy, by which time their buying “temperature” is removed.
I’M ALSO TECHNOLOGICALLY INNOVATIVE: THE KENNETH COLE INSTASHOP
THE WORLD’S FIRST RETAIL SITE BUILT OUT OF SEPARATE INSTAGRAM ACCOUNTS
MEN’S STYLE INFLUENCER
CLIENTS
SUMMARY: I CREATE OPPORTUNITIES BEFORE OTHER BLOGGERS DO
AND I’VE STOOD THE TEST OF TIME
WARNING: unauthorized reproduction or redistribution of this copyrighted work is strictly prohibited
Craig [email protected]
001.646.283.3725