twitter for business slideshare

Twitter for BusinessHow can microblogging help me?

A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network.

Old media is a lecture – social media is a conversation.

What is Social Media?

What is Twitter?

Blog or Website Microblogging

Do you use?◦ Facebook◦ Linked In◦ Plaxo◦ Buzz◦ Yahoo◦ Myspace

You Already Microblog

Ambient Intimacy◦ Where updates◦ What updates◦ When updates

Broadcasting◦ Sharing◦ Non-personal

Real-Time Search◦ Time sensitive◦ Bi-directional

What can I use Twitter for?

By keyword By hashtag (#jobs) By location Use Advanced Search Contribute to

the database

Real-time Search

Build stronger relationships Attending a conference?

◦ Which session are you in◦ Did you ask a question

Away on Vacation?◦ When are you leaving◦ Have you returned

Great meeting?◦ Repeat a common client

question and link to answer

Ambient Intimacy

Broadcasting

What to broadcast? Why broadcast?

Available Jobs Interesting website Instructional video Important blog Milestones Local eyewitness news Anything of note that

is interesting to your followers

Sharing provides value to your audience

Demonstrates domain expertise

Creates recency in the mind of your followers

1. Job postings2. Companies hiring3. Graduating classes4. Statistics5. Seminars / Conferences6. Promotions7. Eyewitness News / Traffic/Weather8. Questions / Answers9. Tips / Advice10. Links of interest

10 Themes Anyone Can Use

1. Real-time Search◦ Look for things of interest to you

2. Become a Follower◦ Follow 10 people you find interesting

3. Build a following◦ Have something to say◦ Appeal to a target audience

4. Develop your “voice”◦ funny, direct, easy going, stressed out,

laid back, insider, go to person

Where to Start?

Follow people that follow your competitors

Follow reporters from your industry Follow your contacts Focus on Connectors & Mavens Retweet people you want as followers Tweet using industry hashtags Thank retweets

Lead, follow our get out of the way

Link to content instead of creating it

Link to your followers content◦ Blogs◦ Tweets◦ Flickr◦ Slideshare

Links Are Currency Link to interesting

or novel content◦ Pictures◦ Videos◦ Stats

Link to people that have followers

Tweet as often as practical Tweet the same thing more than once Pace yourself, schedule tweets

Don’t be a bore

Engage Enlighten Educate

Developing Your Voice

Pictures Directories Schedule (socialoomph) Profiles Integrations

Extending Twitter

Yfrog tweetPhoto Twitpic Flickr

Pictures & Video

Twellow Justtweetit twitdir Wefollow

Directories

Schedule tweets Vet followers Keyword Alerts

A goofy name but a handy service

Link in your twitter profile to corporate site used elsewhere, creates backlinks

Include a link from your other social media profiles to your twitter account

Profile Advantages

Facebook Linkedin Plaxo Yahoo Buzz

Write Once, Publish Many

Need help? John A Robbjrobb@seoexpertise.cahttp://twitter.com/johnarobb

Thank you