blueprint to build the perfect twitter profile slideshare

17
MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Blueprint To Build The Perfect Twitter Profile MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran By @GerryMoran SCALE: 160 characters Another MarketingThink.com Social Media Blueprint How To Build The Perfect Twitter Profile

Upload: gerry-moran

Post on 08-May-2015

2.116 views

Category:

Business


2 download

DESCRIPTION

Blueprint To Build The Perfect Twitter Profile Slideshare. Use these 14 slides to help you build your Twitter profile to help you get found and create a professional account. I take apart the following sections of your Twitter profile to show you what you need to do and what you should do: 1. Name & Handle 2. Picture 3. Bio 4. Location 5. Link 6. Background 7. Pictures 8. Lists 9. Favorites 10. Interactions 11. Mentions 12. Followers 13. Following 14. Tweets Good luck with your Twitter profile tune-up! @GerryMoran

TRANSCRIPT

Page 1: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Blueprint To Build �The Perfect Twitter Profile

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

By @GerryMoran SCALE: 160 characters

Another�MarketingThink.com�

Social Media Blueprint How To Build The

Perfect Twitter Profile

Page 2: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Name & Twitter Handle

Name & Handle. Keep your handle as close as possible to your name so you can use it as a ‘signature’

Coaching: Consider two accounts, personal and business, to address your personal and business goals

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Page 3: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Picture. Include professional-like photo with a close up on your smiling face sans pets, boats, QR codes and significant others. Pics are limited to 160kb and 128x x 128x

Perfect Picture

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Include the same photo from your LinkedIn profile for consistency, ensuring you are looking left or directly into the camera

Page 4: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Be-Findable Bio

Bio. Use 160 characters to create a humanizing description of yourself

Coaching: Treat your bio as SEO copy using relevant keywords

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Page 5: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Link

Link. Place your website, blog, or LinkedIn profile here

Coaching: Do not enter “http:www.” when entering your URL create a cleaner link listing

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Page 6: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Beautiful Background

Background. Place a dark-color, horizontal graphic that is no bigger than 1252x626 or smaller than 640 pixels wide to complement the white text

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Include graphics and copy built into the background to expand your overall profile

Page 7: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Location

Location. Enter the largest and closest area or city

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Use the location that will show up when others geo-search

Page 8: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Pictures

Pictures. Tweet relevant pictures to complement your profile

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Take and tweet at least 6 pictures to get the most use from this gallery

Page 9: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Lists

Lists. Create up to 20 lists to categorize and follow up to 500 users in each list. Lists are limited to 25 characters. This area includes your lists and the lists in which others have placed you

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: You can include someone in your list who you don’t follow to see their tweets

Page 10: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Favorites

Favorites. Favorite 5 tweets weekly to keep this area relevant and show Twitter ‘love’ to others

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Use this area to build a short testimonial list from favorites that mention you

Page 11: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Direct Message Folder

Direct Message (DM) Folder. Folder contains your DM’s and DM’s/responses from others. You are limited to 250 daily DM’s

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: When this folder has a blue dot over it, it means you have a message! Check for messages a few times a day

Page 12: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

@Connect / Interactions

Interactions. This folder notes everytime someone follows, favorites, mentions, retweets, or places you on a list

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Use these interactions as a way to start and continue a public conversation. It’s also a great way to increase your Klout score

Page 13: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

@Connect / Mentions

Following. Notes every time someone mentions you in a Tweet with a Reply or Mention. There is overlap with the Interactions ‘folder’

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Automatically follow people who RT and mention you. Keep your following limited to 250 a day

Page 14: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Following

Following. Follow people who complement your personal brand and goals. You can follow up to 2,000 without any ‘problems’.

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: Automatically follow people who RT and mention you. Keep your following limited to 250 a day

Page 15: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

Tweets

Tweets. Lists all of your Tweets

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

Coaching: You are limited to 1,000 daily Tweets

Page 16: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog

Copyright ®

2013 Gerry M

oran | All R

ights Reserved | m

oran.gerry@gm

ail.com

By @GerryMoran SCALE: 160 characters

Another�MarketingThink.com�

Social Media Blueprint How To Build The

Perfect Twitter Profile

MarketingThink.com

Please pass this blueprint on to help build better social media messaging throughout the world!

Reach me @GerryMoran with any questions!

Rev. Feb. 25, 2013  

NAME  

Lists. Create up to 20 lists to categorize and follow up to 500 users in each list

Coaching: You can include someone in your list who you don’t follow to see their tweets

CATEGORY  

(160 char)  

TWEETS   Picture

(160kb, 128x128px)

@TWITTER_HANDLE  

TWITTER BIO  

LOCATION   LINK  

FOLLOWING  

FOLLOWERS  

FAVORITES  

LISTS  

TWEETS  

(25 char.)  

Link. Place your website, blog, or LInkedIn profile here

Coaching: Do not enter “http:www.” when entering your URL create a cleaner link listing

Following. Follow people who complement your personal brand and goals

Coaching: Automatically follow people who RT and mention you

Picture. Include professional-like photo with a close up on your smiling face sans pets, boats, QR codes and significant others

Coaching: Include the same photo from your LinkedIn profile for consistency, ensuring you are looking left or directly into the camera

Name & Handle. Keep your handle as close as possible to your name so you can use it as a ‘signature’

Coaching: Consider two accounts, personal and business, to address your personal and business goals

Bio. Use 160 characters to create a humanizing description of yourself

Coaching: Treat your bio as SEO copy using relevant keywords

Location. Enter the largest and closest area or city

Coaching: Use the location that will show up when others geo-search Pictures. Tweet relevant pictures to

complement your profile

Coaching: Take and tweet at least 6 pictures to get the most use from this gallery

Background. Place a dark-color, horizontal graphic that is no bigger than 1252x626 or smaller than 640 pixels wide to complement the white text

Coaching: Include graphics and copy built into the background to expand your overall profile

Favorites. Favorite 5 tweets weekly to keep this area relevant

Coaching: Use this area to build a short testimonial list from favorites that mention you

Page 17: Blueprint To Build The Perfect Twitter Profile Slideshare

MarketingThink

Blogging Session #1

Topics | Keywords | Editorial Calendar

MarketingThink.com Helping You Survive In A Social & Digital World

Social Media & Marketing Coaching Blog | Social Media & Marketing Coaching | Social Media Channel Management

@GerryMoran | 215-817-4085 | [email protected]

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran