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Twitter for Business How can microblogging help me?

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Introduction to twitter and microblogging.

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Page 1: Twitter For Business Slideshare

Twitter for BusinessHow can microblogging help me?

Page 2: Twitter For Business Slideshare

A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network.

Old media is a lecture – social media is a conversation.

What is Social Media?

Page 3: Twitter For Business Slideshare

What is Twitter?

Blog or Website Microblogging

Page 4: Twitter For Business Slideshare

Do you use?◦ Facebook◦ Linked In◦ Plaxo◦ Buzz◦ Yahoo◦ Myspace

You Already Microblog

Page 5: Twitter For Business Slideshare

Ambient Intimacy◦ Where updates◦ What updates◦ When updates

Broadcasting◦ Sharing◦ Non-personal

Real-Time Search◦ Time sensitive◦ Bi-directional

What can I use Twitter for?

Page 6: Twitter For Business Slideshare

By keyword By hashtag (#jobs) By location Use Advanced Search Contribute to

the database

Real-time Search

Page 7: Twitter For Business Slideshare

Build stronger relationships Attending a conference?

◦ Which session are you in◦ Did you ask a question

Away on Vacation?◦ When are you leaving◦ Have you returned

Great meeting?◦ Repeat a common client

question and link to answer

Ambient Intimacy

Page 8: Twitter For Business Slideshare

Broadcasting

What to broadcast? Why broadcast?

Available Jobs Interesting website Instructional video Important blog Milestones Local eyewitness news Anything of note that

is interesting to your followers

Sharing provides value to your audience

Demonstrates domain expertise

Creates recency in the mind of your followers

Page 9: Twitter For Business Slideshare

1. Job postings2. Companies hiring3. Graduating classes4. Statistics5. Seminars / Conferences6. Promotions7. Eyewitness News / Traffic/Weather8. Questions / Answers9. Tips / Advice10. Links of interest

10 Themes Anyone Can Use

Page 10: Twitter For Business Slideshare

1. Real-time Search◦ Look for things of interest to you

2. Become a Follower◦ Follow 10 people you find interesting

3. Build a following◦ Have something to say◦ Appeal to a target audience

4. Develop your “voice”◦ funny, direct, easy going, stressed out,

laid back, insider, go to person

Where to Start?

Page 11: Twitter For Business Slideshare

Follow people that follow your competitors

Follow reporters from your industry Follow your contacts Focus on Connectors & Mavens Retweet people you want as followers Tweet using industry hashtags Thank retweets

Lead, follow our get out of the way

Page 12: Twitter For Business Slideshare

Link to content instead of creating it

Link to your followers content◦ Blogs◦ Tweets◦ Flickr◦ Slideshare

Links Are Currency Link to interesting

or novel content◦ Pictures◦ Videos◦ Stats

Link to people that have followers

Page 13: Twitter For Business Slideshare

Tweet as often as practical Tweet the same thing more than once Pace yourself, schedule tweets

Don’t be a bore

Page 14: Twitter For Business Slideshare

Engage Enlighten Educate

Developing Your Voice

Page 15: Twitter For Business Slideshare

Pictures Directories Schedule (socialoomph) Profiles Integrations

Extending Twitter

Page 16: Twitter For Business Slideshare

Yfrog tweetPhoto Twitpic Flickr

Pictures & Video

Page 17: Twitter For Business Slideshare

Twellow Justtweetit twitdir Wefollow

Directories

Page 18: Twitter For Business Slideshare

Schedule tweets Vet followers Keyword Alerts

A goofy name but a handy service

Page 19: Twitter For Business Slideshare

Link in your twitter profile to corporate site used elsewhere, creates backlinks

Include a link from your other social media profiles to your twitter account

Profile Advantages

Page 20: Twitter For Business Slideshare

Facebook Linkedin Plaxo Yahoo Buzz

Write Once, Publish Many

Page 21: Twitter For Business Slideshare

Need help? John A [email protected]://twitter.com/johnarobb

Thank you