twit business slideshare
TRANSCRIPT
USING TWITTER FOR BUSINESS
COMMUNICATIONPROFESSIONAL ADMINISTRATE SUPPORT SERVICES
“SELLING TO PEOPLE WHO ACTUALLY WANT TO HEAR FROM YOU IS MORE EFFECTIVE THAN INTERRUPTING
STRANGERS WHO DON'T”.
- SETH GODIN
Professional Administrative Support Services
WHY USE TWITTER FOR ADVERTISING?
• TWITTER IS A INEXPENSIVE TOOL THAT WILL ALLOW YOU TO GAIN NEW SUPPORTERS BUILD RELATIONSHIPS AND INCREASE SALES
• IT ALLOWS FOR SHORT BURST ANNOUNCEMENT
Over 232 Million twitter usersFrom wearesocial
Professional Administrative Support Services
USING TWITTER FOR ADVERTISING
• SOCIAL MEDIA (TWITTER) LEVELS THE PLAYING FIELD IT GIVES LARGE AND SMALL BUSINESS EQUAL ACCESS TO THE PUBLIC.
• TWITTER IS FAR BETTER THAN E-MAIL OR FACEBOOK FOR REACHING THE MASSES
Professional Administrative Support Services
HOW ORGANIZATIONS CAN UTILIZE TWITTER
• BUSINESS NETWORKING TOOL
• INFORM CUSTOMERS ABOUT PRODUCTS AND SPECIAL PROMOTIONS
• BUILD CUSTOMER LOYALTY AND RETENTION
• EDUCATIONAL TOOL
• BE PRO-ACTIVELY STRATEGIC IN BUILDING BUSINESS PARTNERSHIPS
Professional Administrative Support Services
TWITTER ADVANTAGES• TWITTER LIKE OTHER
SOCIAL MEDIA GIVES SMALL AND LARGE ORGANIZATIONS AN EQUAL VOICE
• TWITTER IS ABOUT PEOPLE JOINING AND VOLUNTARILY COMMUNICATING WITH OTHERS
• ACCORDING TO AD AGE TWITTERS USERS ARE MORE LIKELY TO MAKE ONLINE PURCHASES THAN ANY OTHER GROUP OF SOCIAL MEDIA USERS
RECIPROCAL FOLLOW
• 40% OF THE PEOPLE YOU FOLLOW WILL IN - TURN, FOLLOW YOU BACK.
• THEY ARE NOTIFIED OF A NEW FOLLOWER, AND 4 OUT OF 10 WILL IMMEDIATELY FOLLOW YOU, EVEN WITHOUT LOOKING AT YOUR ACCOUNT PAGE IN MANY CASES
Professional Administrative Support Services
TYPES OF TWEETS
• INFORMATION
• NEWS
• EVENTS
• SALES PITCH AND ANNOUNCEMENT
• MISCELLANEOUS MESSAGES
• RETWEET & REPLIES
• QUOTES AND INSPIRATION
• QUESTIONS
• ASK A QUESTION, THAT WILL ENCOURAGE DIALOGUE
Professional Administrative Support Services
HISTORY
NELLY CLAIMED
HE PUT ST. LOUIS ON THE MAP
TWITTER CO- FOUNDER
JACK DORSEY
MADE ST. LOUIS INTERNATIONAL
TWITTER SIGN UP
• REGISTER AT TWITTER.COM
• EMAIL ACCOUNT
• PASSWORD
• USERNAME
Professional Administrative Support Services
TWITTER PROFILE
BIO
THIS SECTION ALLOWS YOU TO EXPLAIN IN 160 CHARACTERS OR LESS “WHO YOU ARE”
• BACKGROUND USE YOUR COMPANY LOGO
Professional Administrative Support Services
STRATEGY
• NO MORE THAN 20% OF YOUR CONTENT SHOULD BE DIRECT SALES RELATED
• THE MAJORITY OF YOUR CONTENT SHOULD BE INFORMATION YOUR AUDIENCE WILL LOVE
• THE IDEAL TWEET IS 100 CHARACTERS LONG
Professional Administrative Support Services
VISUAL STRATEGY ON TWITTER
• USE PHOTOS' VIDEO’S & VINES ( REMEMBER A PICTURE IS WORTH A THOUSAND WORDS
• EVERY 3 TO 4 TWEETS SHOULD INCLUDE A PICTURE
Professional Administrative Support Services
SOURCES
• PRESENTATION IS BASED ON INFORMATION FROM THE FOLLOWING RESOURCES:
• ADVERTISING FOR PROFITS FROM HOME
• TWITTER MARKETING FOR DUMMIES
• TWITTER MARKETING AN HOUR A DAY
Professional Administrative Support Services
PASSPROFESSIONAL ADMINISTRATIVE SUPPORT SERVICES WEBSITE
• TWEET &TALK
• WE ARE OFFERING 4 WEEKLY 4 HOUR CALL BLOCKS FOR COLD CALLING /APPOINTMENT SETTING
• SOCIAL MEDIA FOR 30 DAYS
• CONTACT US FOR MORE INFORMATION
• [email protected] OR (314)877-8144