twitter basics for slideshare
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The evolution of tools for business owners
basics
Dr. Kella Price, SPHR, CPLP@kellaprice
Source: "The Who, Why, and How of Twitter" by BuySellAds.com
Twitter for Trainers
#TWITTER101During this collaborative session, please feel free to Tweet your;• Ideas• Tips• Tricks• Discoveries • Ah Ha! Moments
So that everyone can benefit!•Other useful hashtags: #ABWA
How do I get started?
• Set up your account – recognizable name• @kellaprice• @LnDDave @HRBlogger
• Brand yourself– 1 line “bio”– Website address– Actual location– Use a picture
• Customize background
Keep your name consistent/recognizable
Twitter networking intro(name,role,company,favorite drink)
© SAP 2009 / Page 7
What should I tweet?
• Images• Videos• Blog Post Updates –
Twitterfeed (twitterfeed.com)
• Interesting Comments, inspirational thoughts
• Valuable resources• News• Responses• Announcements• Ask QuestionsVideo on how to use Twitterfeed:
http://bit.ly/ISycSC
What should I tweet?
• Images• Videos• Blog Post
Updates – Twitterfeed (twitterfeed.com)
• Interesting Comments, inspirational thoughts
• Valuable resources
• News• Responses• Announcement
s• Ask Questions
Link Shortener
Link Shortener Analytics
Creating a Tweet in 140 characters…
or less
As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx
Step 1: shorten link
http://bit.ly/nvoZN6
Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.
Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.
Step 3: Remove words that do not impact meaning
U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6
Step 4: Remove vowels where possible, change “to” to “2”
2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6
Step 5: Add hashtags
2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM
Now the tweet is exactly 140 characters!
Followers…
• Send invites to your email or contact list
• Find them on Twitter• Think potential employers• Colleagues, other students• Interesting people• Use hashtags (#ABWA , #Lancaster
#Palmdale)
Interacting with your followers…
• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#twitter101)• Direct message
Source: http://searchengineland.com/images/sphere-of-influence.gif
Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
Find your followers…
• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#twitter101)• Direct message
BUILD YOUR BRANDby building a
PERSONAL CONNECTION
Tweet me!@kellaprice#ASTD2012#TU222
Who manages it?
• Media/PR, Consumer Relations• Can be managed by multiple users
using tool like Hootsuite
What are you saying on Twitter?
© SAP 2009 / Page 20
Use synchronous posting tool
• Ping.fm, Hootsuite, Tweetdeck• Link accounts to facilitate updates• Microblogging increases visibiilty
– Include links, video snippets• Keep pages active and change them
often
Ping.fm
Tweetdeck
Hootsuite
Twitter Chats
• http://bit.ly/ChatSched Learn how to make a Chat transcript: http://bit.ly/Js2r4G
Tweetchat
• Tweetchat• TweetDeck• HootSuite• TweetReports
Lists
• Facilitates communicating targeted messages
• Filter method
Paper.li
What is your favorite Twitter tool and why?
Twitter Crowdsourcing!What is your most valuable
learning?
© SAP 2009 / Page 31
Thank you!What are your questions?
Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com
252.622.8119Price Consulting Group