tv advertising analysis monthly report – may 2015

TV Analysis Monthly Report May 15

* May 2015 Airtime has increased by 6.0% as compare to April 2015.

Trend AnalysisComparison Apr 15 - May 15

Total Minutes of Advertising

Apr-15 May-15

379,532

440,545

* May 2015 Airtime has increased by 28% as compare to May 2014.

Trend AnalysisComparison May 14 - May 15

Total Minutes of Advertising

May 14 May 15

440,545 342,070

TOP 10 CATEGORIES% Share of Advt. Minutes

23%

17%

10% 9%

7%5% 5% 4%

3% 3%

15%

TOP 10 ADVERTISERS% Share of Advt. Minutes

UNILEVER

PAKISTAN

TELE

NOR PAKISTAN

NESTL

E PAKISTAN

PEPSI

COLA

PROCTER &

GAM

BLE

COCA COLA

RECKITT

BENCKISE

R

QMOBILE

ENGRO FO

ODS

HAIER M

OBILE

15%

6%

5% 4%4%

3%3% 3% 2% 2%

TOP 15 BRANDS% Share of Advt. Minutes

2%

2%

2% 2%2%

2% 1% 1% 1% 1% 1%1% 1% 1%

1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4%3% 3% 3%

3% 3%3% 3%

3% 3% 3% 3% 3% 2% 2%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

TV ONE8XM

CITY42

NEWS ONEJALWA

SINDHTV

ABB TAKK ATVAPNA TV KTN

AAJ NEWSA-PLUS

GEO KAHANI

METRO ONE

NICK LODIAN

3%3% 3%

3%3% 3% 3% 3% 3% 2%

2% 2% 2%2% 2%

Genre Split in May 15% Share of Advt. Minutes

NEWS42%

ENT41%

MUSIC7%

MOVIES3%

KIDS3%

SPORTS2% HEALTH

1%

FOOD1%

Time Band Split May 15% Share of Advt. Minutes

Late Night (00:00 - 05:59), 11%

Morning Time (06:00 -

11:59), 20%

After Noon (12:00 - 16:59),

25%Evening Time (17:00 - 18:59),

11%

Prime Time (19:00 - 22:59),

27%

Late Prime Time (23:00 - 23:59), 6%

THE END

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