tropo telecom ap is pre conference workshop

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Tropo worshop presentation at the Telecom API event 11 Nov 2013

TRANSCRIPT

APIs for Carriers

Sam Machin

Solution Architect

Tropo Inc.

@sammachin

1

the platform approach

Monday, November 11, 13

2

And you are??

1998 2013

Monday, November 11, 13

2

...Oh and I’m also a Developer

(this isn’t me, but @danlane has a cooler desk setup!)Monday, November 11, 13

Ubiquitous, free platform (HTML)

Unified mechanism for accessing resources (URIs)

Developer-friendlySimple Common APIs (HTML + CSS + JS)No software to buy or set up Free documentation on the web

3

What caused success of the Web?

“Yay! APIs” :)Monday, November 11, 13

19

Its not just about the technology

STOP!

Monday, November 11, 13

The Platform Approach

20Monday, November 11, 13

Platforms are components of Products

20

Platforms Products

Monday, November 11, 13

Re-Use Your Platforms

20

“When you want to make a cake don’t start by building a chicken farm”

Monday, November 11, 13

What do platforms change

20

•Project Management

•Finance

•Capacity Planning

•Service Management

•Architecture Design

•InvestmentMonday, November 11, 13

13

So we need some API Platforms then?

“API’s are not a product in themselves, they are a way to

improve the power of your existing products”

Monday, November 11, 13

5

Telco API’s then?

AppUser calls an App, powered by APIs

AppApp calls a User, powered by APIs

This is ok, but where is the real value?

Monday, November 11, 13

People are using your products today,

they’re making calls,

lots of calls,

to other people.

5

Use Your Assets....

Monday, November 11, 13

12

Make the calls more valuable

Apps in your calls™

User calls a User

App

Monday, November 11, 13

12

Which ‘Phone’ has more user value?

Monday, November 11, 13

12

Are you just the pipe to the App?

Monday, November 11, 13

42

What about WebRTC?

Monday, November 11, 13

42

The Web is Everywhere

Monday, November 11, 13

42

Therefore....

WebRTC Brings Real Time Comms to the Web

Soon realtime comms services will be everywhere....

Will your service be one of them

???

Monday, November 11, 13

21

What can we do

•Control Call Routing

•Add Media to Calls

•Move endpoints during the call

•Enable multiple devices for RTC

•Conference Calls together

•Collect User input

•Record Calls

•And combine this with data from external web services....

Monday, November 11, 13

42

WORKSHOP Time....

Monday, November 11, 13

21

Platform Capabilities

•Control Call Routing

•Add Media to Calls

•Move calls during the call

•Enable multiple devices for RTC

•Conference Calls together

•Collect User input

•Record Calls

Monday, November 11, 13

42

Thanks for Listening

Monday, November 11, 13

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