cisco spark and tropo and the programmable web

Spark/Tropo and the Programmable Web

Cloud Integration Platform Use-Cases and Coding Walk-Through

Casey Bleeker, Business Development Manager, [email protected]

David Staudt, Developer Evangelist, [email protected]

mailto:[email protected]

mailto:[email protected]

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicBRKDEV-2004

• Why are APIs important?• Spark and Tropo – Cloud Collaboration Platforms Overview• Key API Features and Use-Cases• Programming the Web: Integration Platform-as-a-Service (iPaas)• Quick Tour: IFTT, Built.io, Zapier• Deep Dive: Anatomy of a Spark/Tropo iPaaS Solution• Q&A & Closing

Agenda

2

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public

Why are APIs important?

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4© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Answer is: Digitalization

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

Cisco Collaboration Evolution

PAST FUTURE

Agility

Provide aplatform for buildingcustom solutions Digitize

Your Business

AccelerateInnovation with Hybrid

Enable Simple & SeamlessExperiences ExperiencesSimplify

Collaboration InfrastructureConvergeVoice, Video, & Data

Deliver the best of both worlds

Create ubiquitous appeal to ensure adoptionUnify

communication foundation

Enhance productivity with cost reduction

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Services with APIs: Growth Since 2005

2016

30,000

2006 - 1862008 - 8652010 – 2,0262012 – 5,0182013 – 9,011

Source: Programmable Web research 2013+20152016 –30,011

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How Many API calls?

5 billion/day 2015

5 billion/day 2012

350 billion/day 2015

15 billion/day 2012

40 billion/day 2013 80% of theirtransactions

2012

A P I .

60% of theirlistings

2012

A P I .

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API Awareness

1995 2000 2010 2015

Why do we need awebsite?

Ofcoursewe have awebsite!

Why do we need API’s?

Ofcourse we haveAPI’s!

source: http://www.mashery.com/blog/state-apis-industry-overview

March 2015: Spark announcedMay 2015: TROPO acquisition completed

Oct 2015: Announcement of Spark for DevelopersJan 2016: Spark Call & Spark Room (CloudBerry)

API-rich offerings

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9

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© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public10

How Cloud APIs are silently disrupting our Experience…

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Why are APIs Important?

Speed to Market

Cloud APIs allow companies to rapidly meet the demands of their users.

Agility Size doesn’t matter. Companies of all sizes can innovate and share their value.

FlexibilityData and functionality can be composed

and reused in different ways to fill portfolio gaps, and do what no one else can.

Monetizing Core Value

Companies can package and expose their core services more easily.

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…“The core competency for Collab Specialists is shifting from telephony and networking,

towards software skills such as API's and integrations”…

Jonathan RosenbergVP.CTO CTG

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The New Collaboration LandscapePowered by APIs that are simple, open, and pay as you go

Embed a collaboration service

into your offering

Accelerate time to market

Generate better business outcomes

Improve employee satisfaction

Access your favorite tools

wherever you work

Build customized solutions

for verticals

- -

Integrate with your existing

IT management tools

Results

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The SolutionCisco Collaboration Cloud APIs

Complete collaboration

solution

Modular building blocks

Connect people, services and business processes like never before

Integrate, extend, and customize Spark experiences

Cisco Spark Platform Embed voice and SMS services to enhance

business processes

Tropo Platform

Our flexible platforms offer a comprehensive set of tools to extend and embed cloud collaboration services. Team productivity and deeper customer engagement.

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Spark and Tropo

Cloud Collaboration Platforms Overview

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Unlimited virtual rooms

Cisco Spark

Persistent and secure messaging and file sharing

Face-to-face meetings with screen sharing

Superior business-class experience

Making Teamwork Simpler.

The Cisco Spark™ application simplifies teamwork by making communication seamless. Send messages, share files, and meet with different teams, all in one place.

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Cisco Spark

Secure & Open

Complete & Simple

Spark for DevelopersUser Integrations, APIs/SDKs, etc.

Spark Hybrid ServicesCloud + Prem

Partner ServicesInterconnect

Message Meeting Call

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Business Process & Workflows

Collaboration Space

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Developers at the Core

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“Many new technologies that emerge from developers’ use of open platforms will help to transform the customer experience”

OPTION 1

Open IT platforms put developers at the core of defining and shaping how IT systems are used

Deloitte 2016 Technology Industry Outlook


Summit ‘14 Calendar 2015 Summit ‘15

Introduce Project Squared Cisco Spark Developer Platform

Features Introduced• Teams• Search• Room filters• Pairing with endpoints• Refreshed design• Create room from

a WebEx• APIs and Integrations

Features Introduced• Moderation,

delete posts• Meeting roster and

add guest to meeting• Add files from other

apps (Box/Dropbox) on mobile

Features Introduced• Messaging• File sharing• Video call/meeting• Join a WebEx

from Spark

Cisco Spark: from App to Platform

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Cisco Spark for Developers

21© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Make it easy for users to integrate Cisco Spark with the apps they love and give developers tools to transform collaboration experiences.

Teams unify workstreams

in a click

Native Integrations

Power-users create their own apps

in minutes

App Integration Services

Developers accelerate the value of Spark in

their environments

PlatformAPIs / SDKs

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Who Uses the Integrations and APIs?

-

Developer

Power User

App Integration servicesNative Integration’s

/Rooms

/Memberships/Messages

/Webhooks/People

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• Unify workstreams from right inside the Cisco Spark app with native integrations

• Trello, Pagerduty, Zendesk, Github

Use Native Integrations or Create Your Own

Screens are for marketing use only and may change in production BRKDEV-2004 23


App Integration Services

Build your own integrations between

Cisco Spark and the other apps you love

Use built-in filters to automate how content is shared

Platforms that create connections between

hundreds of apps

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Developer Portal Interactive Docs

Server SDKs

Developer Site

24/7 Dev Support

Watch a Site Overview Now!

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https://www.youtube.com/watch?v=EEeZ0hIdmbA


‘Your App’ Now with

Cisco Collab!

Spark APIs Extend Cisco Collaboration Cloud

GET

POST

DELETE

PUT

/Rooms

/Memberships

/Messages

/Webhooks

/People

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Spark Demo

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Business Process & Workflows

Collaboration

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Tropo Platform

29© 2015 Cisco and/or its affiliates. All rights reserved.

Enable developers to quickly and easily embed communication capabilities into applications and business processes.

Voice and SMS APIs with value-added features

• Easy to use• 24/7 support• Pay as you go

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About Tropo

• Cloud-based APIs: no software to install, no maintenance

• Build voice and SMS applications that enhance new or existing business processes

• Make or receive calls and text messages, transfer calls, set up conferences, and more

• Enjoy free development – no upfront costs, only pay for what you use in production

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Old-styleCommunicationDevelopment

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Easier?

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Making It Simple for Developers

+• Ask • Call • Conference • Hang-up

• Record • Reject • Say • Transfer

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Included API Features

Capture the dialogue: Record part or all of a call for free, and use optional transcription capabilities

Play audio to callers: Set prerecorded audio messages or use text-to-speech in 40+ languages and dialects

Collect caller input: Use dual-tone multifrequency (DTMF) signaling or speech recognition in 80+ languages and dialects at no additional cost

No telco expertise required: Quickly provision phone numbers and simply pay as you use them

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Tropo API Platform Components

• Inbound• Outbound• Priced per minute

Voice Calling

• Inbound• Outbound• Priced per message

Text Messaging

• Local Numbers• Toll Free Numbers• 40+ countries• Monthly rental fee

Number Provisioning

• Transfers• Conferences

Advanced Call Control

• Redundant US Data Centers

• Tropo.eu• Usage based model

Tropo Cloud

Global NetworkCapabilities

RichAPI

Rich Media

• DTMF• Speech Recognition• Audio playback

and text-to-speech transcription

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© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 36BRKDEV-2004

Tropo APIs Power Many Use CasesPopular Examples

Localized outbound dialer

Phone number masking

Appointment reminders

Self-service interactive voice response (IVR) applications

Speech recognition and text-to-speech

Programmable marketing communications

Emergency response notifications

Click-to-call-back

Fraud protection alerts

Two-factor authorization

Internet of Things (IoT) integrations


Tropo Demo

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Programming the Web

Internet Platform-as-a-Service (iPaas)

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Integration Platform as a Service (iPaaS)

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Integration Platform as a Service (iPaaS). Connects software, back-end systems, mobile apps, and even sensors and devices through a simple interface easily connecting the web apps you use, making it easy to automate tedious tasks.

Partners, ISV’s or iPaaS… You can wait for third-party app developers to offer the SaaS integrations you

need. You can hire expensive freelance programmers to build custom software for

you. Or you can simply do it yourself with an iPaaS app!

What Are They?

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Provides thousands of pre-built, ready-to-use activities of over 100 services. Well-known service integrations for Spark, Tropo, and Webex include:

Salesforce, Marketo, AWS, Zendesk, GitHub, Dropbox, Wordpress, MailChimp, Pocket, Google Drive, OneNote, Fitbit, Uber, PushBullet, and many more.

iPaaS Integrations

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Key API Features and Use-Cases

• Rooms/People Automating room creation and population

• Messages App-driven notifications and reports

• Webhooks Interactive chat ‘Bots’

• Oauth Custom/embedded chat messaging

• TTS/Speech Recognition Voice driven interactive customer service

• SMS Automated outbound notifications, inbound SMS apps

• Recording/Transcription Voice messaging and voice notes/records

• Telephony/Conferencing Notifications and team voice comms


A new Dropbox edit can trigger an email notification to your inbox. Geo-fencing. Sonos speaker system turns on, Hue lights turn on, and Nest

temperature changes when you approach your home.

iPaaS Use Cases – IFTTT (Consumer)

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Signup form for Team Updates: Wufoo web form adds user to a Spark Room and into a MailChimp mailer.

Support Ticket: Zendesk ticket sends an alert to Spark room, adds users and SMS support team.

iPaaS Use Cases – Zapier (Enterprise)

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Customer Support/Translation Services: O365 email in Spanish is automatically converted to English in a Spark Room https://developer.ciscospark.com/blog/blog-details-7569.html

SFDC: Wufoo web form is filled out, insert a record into Salesforce, create a Trello task to follow up, and insert an appointment on your Google Calendar to call the new customer. https://www.tropo.com/2015/10/simple-enterprise-integrations-built-io-flow/

iPaaS Use Cases – Built.io (Enterprise)

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https://developer.ciscospark.com/blog/blog-details-7569.html

https://developer.ciscospark.com/blog/blog-details-7569.html

https://www.tropo.com/2015/10/simple-enterprise-integrations-built-io-flow/




Example Scenario – Power User with GitHub Integration

• No development needed

• User configures in Spark client

• GitHub posts updates automatically toSpark based on selected activity

* User interface is representative and subject to changeBRKDEV-2004


Quick Tour/Hello WorldIFTT, Built.io, and Zapier

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Deep DiveAnatomy of a Spark,Tropo, and Webex iPaaS Solution on Built.io

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Continue Your Education in the DevNet Zone• Try a Spark or Tropo DevNet Learning Lab

1. Create Spark Rooms, Add Participants and Post Messages 2. Learn to create a Spark Webhook that will subscribe to new messages in a room3. Register a new Spark app, and authenticate from a browser based app4. Quickly create a Tropo app with TTS, audio file playback and outbound calling

• Attend other Spark/Tropo API sessions or take an instructor-driven Workshop• DEVNET-2020: [Workshop] Working with Spark APIs • DEVNET-2021: Spark API Authentication - Bots and Oauth• DEVNET-2025: [Workshop] Build a Multi-Function iPaaS Application Using Python• DEVNET-3002: [Workshop] Tour the DevNet Quiz App (Spark & Tropo Integration)


Continue Your Education in the DevNet Zone• Take the DevNet « Coding Track »

• DEVNET-1001: Coding 101, Introduction to REST APIs • DEVNET-1060: Intro to API Authentication Types (Oauth, token HTTP Basic)• DEVNET-1080: Introduction to Git• DEVNET-2002: Coding 102, REST API Basics using Spark• DEVNET-2003: Coding 102, REST API Basics using APIC-EM• DEVNET-2006: Coding 103, Deep Dive on JSON & more Python

• Meet the Experts at the Demo Pods

BRKDEV-2004DEVNET-2002


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