the next billion
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Copyright (c) 2014 CommonsWare, LLC
The Fuuuuuuuuuu-uuuuuuuuuuuture!
The Next Billion
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2013: 900+ million smartphones sold
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one billion users
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apps!
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dedication
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hard work
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energy drinks
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world population = 7.145 billion
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the next billion
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change is constant
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nature of users
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nature of the world in which our users live
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image courtesy of Wikimedia Foundation
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multiple overlapping lifecycles
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next billion: lots of early majority
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drivers for adoption
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innovators intrinsic
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early adopters intrinsic
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early majority extrinsic
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what's my motivation?
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peer pressure
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kids
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plasticity
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adaptability
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dancing
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different strokes for different folks
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next billion: learning curve
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UX
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discoverability
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tap
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swipe
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pinch
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long tap
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double touch drag
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handstand back 3 flip with one-and-a-half-twists in the pike
position
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core features = core gestures
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do the expected
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adhere to standards
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innovate UX carefully
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assistance
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RTFM
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Read The hey we Forgot the Manual
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manuals = boring
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JIT assistance
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on-demand popup overlays
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on-demand screencast demos
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Read The Fun Manual
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entertainment
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language
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i18n
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geek is not a native language
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speak like a human, please#KTHXBYE
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what do early users use?
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social network
streaming media
game
utility
social network
social network
game
streaming media
game messaging
messaging
game
utilityutility
utility
streaming mediagame
utility
utility
game
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pointy-haired boss
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early adopters: trying new technologies to solve problems
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early majority: more use in solving problems
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more emphasis on business apps
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more emphasis on bespoke apps
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bespoke in the large
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bespoke in the small
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who will write these things?
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scalability of development
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scalability of developerlanguage
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scalability of developmentlanguage
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cross platform
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cross platform means never having to say you're sorry
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cross platform means always having to say you're sorry
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bespoke priorities !=mass-market priorities
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security
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defending your users' data
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defending your users
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making convenient also be secure
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countless other differences
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skate to where the puck is going
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first billion = low-hanging fruit
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how will you help the next billion?
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