eagle: take the pulse of "the next billion"
DESCRIPTION
NATHAN EAGLE – is the CEO of Jana, currently teaching at MIT and Harvard. He discussed the role of mobile data as a proxy indicator of socio-economic wellbeing – from mobile phone movement patterns to predict the spread of Malaria in Kenya to his research on social networks which identifies communication diversity as a key indicator of an economically healthy community. He introduced participants to JANA, and the capabilities of mobile phone surveys and global samples sizes using free airtime as a participation incentive in emerging economies. Slides: NATHAN EAGLE : Take the Pulse of “the Next Billion” Research Paper: Network Diversity and Economic DevelopmentTRANSCRIPT
Take the Pulse of “the Next Billion”
Nathan Eagle CEO, Jana, Inc.
Adjunct Assistant Professor, Harvard University
Mobile Operator Data: CDR
2
• CDR Column Elements – Caller (Texter) / Receiver
• Hashed ID! – Time / Duration – Cellular Towers
• Typical Data – 1 Month – 5 Years – 5% – 100% of the population
Reactions to Regional Shocks
• Spatial Dynamic Bayesian Anomaly Detection – Quantify tower-level behavioral priors
N. Eagle and E. Horvitz. (2009).‘Spatial Dynamic Bayesian Anomaly Detection for Real-Time Disease Detection’, AAAI.
Science – In press, Caroline Buckee, Amy Wesolowski, Nathan Eagle, Bob Snow
Mobility & Malaria
Network Diversity & Economic Opportunity
N. Eagle, M. Macy, R. Claxton. (2010). ‘Network Diversity and Economic Development’, Science, 328(5981), pp. 1029-1031.
R2=.78
Bottom-Up Data Collection
SMS Blood Bank
• Real-time monitoring of blood supplies at local district hospitals in Eastern Kenya
Jana Enables Global Organizations to Engage Directly with 2.1 Billion People
in 101 Countries Through the Mobile Phone
Our Global Network
9
El Salvador, Guatemala, Honduras,
Mexico, Nicaragua, Panama
Bolivia, Brazil, Chile, Colombia, Ecuador,
Guyana, Peru, Suriname, Uruguay, Venezuela
Anguilla, Antigua and Barbadua, Aruba, Barbados, Bermuda, British Virgin
Islands, Cayman Islands, Cuba, Dominica, Dominican Republic,
Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherlands
Antilles, Puerto Rico, St. Kitts & Nevis, St. Lucia, St. Vincent & Grenadine, Trinidad & Tobago, Turks & Caicos
Armenia, Kazakhstan, Moldova, Poland, Romania, Russia, Turkey
Afghanistan, Bangladesh, Cambodia, China, Fiji, India, Indonesia, Laos, Malaysia, Nepal, Pakistan, Papua New Guinea, Philippines, Samoa, Solomon Islands, Sri Lanka, Tonga, Vanuatu, Vietnam
Benin, Burundi, Cameroon, Central African Republic, Congo, Ghana, Egypt, Iraq, Ivory Coast, Jordan, Kenya, Liberia, Madagascar, Mali, Morocco, Mozambique, Niger, Nigeria, Senegal, South Africa, Sudan, Tunisia, Uganda
Connect and engage with 2.1 billion people in 95 emerging markets across Asia, Africa, and Latin America.
Our Global Network
10
By integrating into the systems of 232 mobile operators, Jana can reward 2.1 billion consumers across the world.
Jana Research
11
Jana Research Take the pulse of the “next billion” consumers in 95 markets across Asia, Africa, and Latin America.
Panel Recruitment Targeted Surveys Global Data Collection Omnibus
Reach sample populations that are demographically representative of markets with Jana’s global panels.
• Mobile technology allows for inclusion of hard to reach socio-economic levels
• Top quality panel recruitment with a strict double opt-in requirement
• Panel management and survey practices to reduce panelist fatigue
• Strict panelist privacy and client confidentiality practices
Continuous profiling efforts gives access to a wide range of audiences – from general consumers to hard-to-find or low-incidence groups.
Detailed profiling in areas such as:
• Demographics: Age, gender and location, and can be targeted on income, ethnicity, household size, marital status and education
• Behavior: Consumer behavior pertaining to categories, consumption and usage
• Technographics: Handset make, operating system, smart vs. feature phone, mobile Internet capable and camera phone
Jana can quickly and efficiently program, translate and host multi-country surveys and rapidly gather relevant data.
• Multi-country data collection capabilities
• Multi-mode data collection – mobile and online
• Translation capabilities in 70+ languages
• Expertise of dedicated project manager
• End-to-end project management expertise
Quick, cost effective, global consumer insights.
• Nationally representative sample of 1,000 respondents
• Balanced to age, gender and geography
• Weekly survey deployments
• Available in 5 markets and expanding rapidly: Brazil, India, Nigeria, Philippines, Pakistan
Question: What Would You Do with $15?
12
“Buy perfume”
“Pay my school fees”
“I’d give it to the needy”
“Pay dowry”
“Give it to my mosque”
“I’d put it in the bank”
“Buy a domain name for my website”
