SOCIAL GAMIFICATION“Welcoming the next billion gamers”“Welcoming the next billion gamers”

A j KhAnuj Khanna, Executive Board Advisor, Star ArcadeGlobal Messaging & VAS Conference, June 2011

About Star Arcade• Independent social games publisher from Finland

M bil i l i f h billi• Mobile social gaming for the next billion gamers

• Any device, any platform, any network

• Fast growing global gaming community

• Entertaining competitive and addictive games• Entertaining, competitive and addictive games

• Freemium, advertiser funded and premium games

• Available on all Smartphone platforms with Facebook integration.

Star Arcade Games

Coming Soon

Upcoming games

Coming Soon

Star Karting (wt)Upcoming games g ( )

The gaming phenomenon

• Gaming has become Mobile, Local & Social.Socially competitive and inclusive• Socially competitive and inclusive.

• Multiple devices and connectivity options.• Many business modelsy

•Premium, Freemium, Advertiser Funded, etc.• Global consumer participation and gaming beyond borders.• Driving in new customer groups from new demographics communities and geographiesdemographics, communities and geographies.

Global distribution opportunities

Distribution Options

Facebook & upcoming social app stores• Facebook & upcoming social app stores

• Handset vendor app stores

• Independent app and games stores

• Direct2consumer publisher portals.

• Mobile operator portals.

• Scratch card retailing• Scratch card retailing

• Affiliate portals

• Embedded content

• In game distribution and advertising

New revenue models & monetisation Monetisation Options

• App store billingApp store billing• Facebook credits• Virtual currency

i billi• in-app billing • Operator billing• Credit cards, e & m wallets• Scratch cards• Advertiser funded games• Try & Buy & Freemium.y y• Trials, offers and couponing

High revenue growth and future potential

• Mobile gaming market is estimated to have produced more than $6 billion in revenues in 2010.o e a $6 b o e e ues 0 0

• Online social gaming is forecasted to generate $3 billion in 2011billion in 2011.

• Penetration of smartphones will expedite uptake and revenues.

•Market leaders such as Zynga and Rovio bucking the y g gtrend in successful monetisation and profitability.

The market gap?

1. What about the forgotten or the next Billion gamers.?

• Developing and emerging markets not being serviced effectivelyDeveloping and emerging markets not being serviced effectively.

2. Device fragmentation and cross-platform gaming opportunities.

• Too much focus on the iPhone platform

3 Longevity of gaming experience can be extended3. Longevity of gaming experience can be extended.

4. Acquisition of new gamers and retention of existing consumers via social

integration and interaction can be improved.

Star Arcade’s vision & proposition

“Our mobile social gaming community is aimed at the “next billion” gamers from

developing markets who have the desire to play games but do not own the

most expensive devices or always have access to high speed broadband

services.”

“Star Arcade is providing free to download multi player mobile games which

work on phones regardless of the operating system, network or the country

where the consumer is located in. We are offering entertaining social games to

the vast majority of global consumers whose first experience of accessing the

internet and playing games is going to be on a mobile phone ”internet and playing games is going to be on a mobile phone.

Contact us todayyWe are looking for distribution partners

www.star-arcade.comHarri Myllyla, CEO, Star Arcade, harri@star-arcade.com , Mobile: +44 7900562198

Anuj Khanna, Exec Advisor, Star Arcade anuj@wirelessexpertise.com , Mobile: +44 7916056916