the next billion
Post on 13-Sep-2014
212 views
DESCRIPTION
Mark Murphy's talk from Future Insights Live 2014 in Las Vegas: "2013 marked the year when smartphones reached a billion users. With that milestone behind us, let's look at what we as developers should expect from the next billion users." Miss his talk? Join us at a future show: www.futureofmobile.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.TRANSCRIPT
Copyright (c) 2014 CommonsWare, LLC
The Fuuuuuuuuuu-uuuuuuuuuuuture!
The Next Billion
Copyright (c) 2014 CommonsWare, LLC
2013: 900+ million smartphones sold
Copyright (c) 2014 CommonsWare, LLC
one billion users
Copyright (c) 2014 CommonsWare, LLC
apps!
Copyright (c) 2014 CommonsWare, LLC
dedication
Copyright (c) 2014 CommonsWare, LLC
hard work
Copyright (c) 2014 CommonsWare, LLC
energy drinks
Copyright (c) 2014 CommonsWare, LLC
world population = 7.145 billion
Copyright (c) 2014 CommonsWare, LLC
the next billion
Copyright (c) 2014 CommonsWare, LLC
change is constant
Copyright (c) 2014 CommonsWare, LLC
nature of users
Copyright (c) 2014 CommonsWare, LLC
nature of the world in which our users live
Copyright (c) 2014 CommonsWare, LLC
image courtesy of Wikimedia Foundation
Copyright (c) 2014 CommonsWare, LLC
multiple overlapping lifecycles
Copyright (c) 2014 CommonsWare, LLC
next billion: lots of early majority
Copyright (c) 2014 CommonsWare, LLC
drivers for adoption
Copyright (c) 2014 CommonsWare, LLC
innovators intrinsic
Copyright (c) 2014 CommonsWare, LLC
early adopters intrinsic
Copyright (c) 2014 CommonsWare, LLC
early majority extrinsic
Copyright (c) 2014 CommonsWare, LLC
what's my motivation?
Copyright (c) 2014 CommonsWare, LLC
peer pressure
Copyright (c) 2014 CommonsWare, LLC
kids
Copyright (c) 2014 CommonsWare, LLC
plasticity
Copyright (c) 2014 CommonsWare, LLC
adaptability
Copyright (c) 2014 CommonsWare, LLC
dancing
Copyright (c) 2014 CommonsWare, LLC
different strokes for different folks
Copyright (c) 2014 CommonsWare, LLC
next billion: learning curve
Copyright (c) 2014 CommonsWare, LLC
UX
Copyright (c) 2014 CommonsWare, LLC
discoverability
Copyright (c) 2014 CommonsWare, LLC
tap
Copyright (c) 2014 CommonsWare, LLC
swipe
Copyright (c) 2014 CommonsWare, LLC
pinch
Copyright (c) 2014 CommonsWare, LLC
long tap
Copyright (c) 2014 CommonsWare, LLC
double touch drag
Copyright (c) 2014 CommonsWare, LLC
handstand back 3 flip with one-and-a-half-twists in the pike
position
Copyright (c) 2014 CommonsWare, LLC
core features = core gestures
Copyright (c) 2014 CommonsWare, LLC
do the expected
Copyright (c) 2014 CommonsWare, LLC
adhere to standards
Copyright (c) 2014 CommonsWare, LLC
innovate UX carefully
Copyright (c) 2014 CommonsWare, LLC
assistance
Copyright (c) 2014 CommonsWare, LLC
RTFM
Copyright (c) 2014 CommonsWare, LLC
Read The hey we Forgot the Manual
Copyright (c) 2014 CommonsWare, LLC
manuals = boring
Copyright (c) 2014 CommonsWare, LLC
JIT assistance
Copyright (c) 2014 CommonsWare, LLC
on-demand popup overlays
Copyright (c) 2014 CommonsWare, LLC
on-demand screencast demos
Copyright (c) 2014 CommonsWare, LLC
Read The Fun Manual
Copyright (c) 2014 CommonsWare, LLC
entertainment
Copyright (c) 2014 CommonsWare, LLC
language
Copyright (c) 2014 CommonsWare, LLC
i18n
Copyright (c) 2014 CommonsWare, LLC
geek is not a native language
Copyright (c) 2014 CommonsWare, LLC
speak like a human, please#KTHXBYE
Copyright (c) 2014 CommonsWare, LLC
what do early users use?
Copyright (c) 2014 CommonsWare, LLC
social network
streaming media
game
utility
social network
social network
game
streaming media
game messaging
messaging
game
utilityutility
utility
streaming mediagame
utility
utility
game
Copyright (c) 2014 CommonsWare, LLC
pointy-haired boss
Copyright (c) 2014 CommonsWare, LLC
early adopters: trying new technologies to solve problems
Copyright (c) 2014 CommonsWare, LLC
early majority: more use in solving problems
Copyright (c) 2014 CommonsWare, LLC
more emphasis on business apps
Copyright (c) 2014 CommonsWare, LLC
more emphasis on bespoke apps
Copyright (c) 2014 CommonsWare, LLC
bespoke in the large
Copyright (c) 2014 CommonsWare, LLC
bespoke in the small
Copyright (c) 2014 CommonsWare, LLC
who will write these things?
Copyright (c) 2014 CommonsWare, LLC
scalability of development
Copyright (c) 2014 CommonsWare, LLC
scalability of developerlanguage
Copyright (c) 2014 CommonsWare, LLC
scalability of developmentlanguage
Copyright (c) 2014 CommonsWare, LLC
cross platform
Copyright (c) 2014 CommonsWare, LLC
cross platform means never having to say you're sorry
Copyright (c) 2014 CommonsWare, LLC
cross platform means always having to say you're sorry
Copyright (c) 2014 CommonsWare, LLC
bespoke priorities !=mass-market priorities
Copyright (c) 2014 CommonsWare, LLC
security
Copyright (c) 2014 CommonsWare, LLC
defending your users' data
Copyright (c) 2014 CommonsWare, LLC
defending your users
Copyright (c) 2014 CommonsWare, LLC
making convenient also be secure
Copyright (c) 2014 CommonsWare, LLC
Copyright (c) 2014 CommonsWare, LLC
countless other differences
Copyright (c) 2014 CommonsWare, LLC
skate to where the puck is going
Copyright (c) 2014 CommonsWare, LLC
first billion = low-hanging fruit
Copyright (c) 2014 CommonsWare, LLC
how will you help the next billion?