when the next 3 billion join social media
TRANSCRIPT
Are you ready for the next 3 billion people to join the social web?
Editorial Manager, Hootsuite
@dgodsall
David Godsall
By the end of 2015, almost half the world will have internet access…
Source: International Telecommunications Union
What about the other half?
At the current rate of growth, another 3 billion people will be able to get online by the end of 2018
It took 25 years to connect the first 3 billion.
How are the next 3 billion going to get
online so FAST?
3 Facts About Mobile Devices in 2015:• There are now 7 billion mobile cellular
subscriptions globally.
• Mobile broadband penetration is at 47%, but growing at approximately 20% annually.
• 3G population coverage is at 69% of the world, up from 45% in 2011.
Photo: Oxfam East Africa
Source: ITU ICT Facts and Figures 2015
Internet.orgIf you have a web-capable mobile device and you live in a place with coverage, but you can’t afford the data rates, one way you might soon get online is through Internet.org. Launched in 2013, this Facebook-led project already offers free basic mobile internet service to more than 9 million people, from India to Zambia.
Source: Internet.org
Project LoonFor areas where expanding conventional mobile network infrastructure isn’t practical, there’s Google’s famous moonshot. Using a network of thousands of balloons circling the earth’s stratosphere, the search giant plans to provide 3G-like mobile data speeds to remote and rural areas.
Source: Wikimedia Commons
Community-led initiativesHundreds of innovative smaller projects are poised to fill in whatever coverage gaps remain. Take the Village Base Station, from a startup called Endaga: this simple, rapidly deployable technology enables remote communities to build their own mobile networks.
Source: Endaga
For the next 3 billion, getting
online means joining social media.
Picture the internet when you first got
online.
Now imagine connecting for the first time in 2015.
Source: comScore global, Morgan Stanley. Adapted from Morgan Stanley Internet Trends 2010 (Mary Meeker)
2006 2007 2008 2009 2010+
Social
Uniq
ue U
sers
Social is now the communication medium of choice for businesses and consumers
Websites Facebook Pages
15Million
30Million
Busi
ness
es
in t
he U
nit
ed S
tate
s
Businesses are now twice as likely to have a Facebook page than a website
How are the next 3 billion going to
change the social web (and be
changed by it)?
That’s where these four come in…
Ebele Okobi
Head of Public Policy,Facebook
Kurt WagnerAssociate Editor,
Re/code
Kurtis Heimerl
Co-founder,Endaga
David Godsall
Editorial Manager,Hootsuite
@twitter@dgodsall
Panel Moderator
If you think doubling the number of people who have access to the
social web by 2018 will impact you or your business…
VOTE FOR THIS PANEL!
Thank you!