the magic of apis - brightonseo 2013
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The Magic of APIs BrightonSEO 2013
Matt Beswick
@ma$beswick
20 minutes?!?
@ma$beswick
Not just for geeks*
@ma$beswick
*Knowing how to code helps.
@ma$beswick
Get your learning on…
Some Data
Your Code
Cool Stuff
APIs (over) Simplified
@ma$beswick
Example 1: Competitor Analysis
*Knowing how to code helps.
h$p://moz.com/products/api h$p://developer-‐support.majes<cseo.com/
Our Heroes!
pick some sites
@ma$beswick
pick some sites
Get a combined list of links.
@ma$beswick
@ma$beswick
Export to excel. Analyse. Get loads of links.
1. Create a list of twitter users 2. Get a list of their last 200 tweets 3. Check those tweets for links 4. Look for trends… and reach out!
A quick how to…
Enter your list of users…
Wait a few minutes for this
Analyse a page for topics
Get that list and store it
Use it as a basis for outreach
An example Textwise Response…
Don’t Forget Your Spider
Keep on crawlin’! Build up a searchable
database of sites
Use that db as a basis for outreach
… and also check who they link to.
Crawl each of those sites and check for
topics…
Start with a ‘seed’ list of sites
… and here’s a quick example of sites.
How about this?
www.ma$beswick.co.uk/outsourcing-‐guide/
Use the process I just described but mix it up by outsourcing some extra valida<on, and then using the BuzzStream API to get your data into their system.
http://www.mattbeswick.co.uk/big-list-of-apis/
Examples & Free Code!
Thanks! www.mattbeswick.co.uk
@mattbeswick
www.hiddenpixel.com
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