the dos and don'ts of social media

Be consistent in your online participation

Pay attention to what’s being discussed at relevant forums and respond

Engage in real, value adding conversations

Thoroughly know the subject you are talking about

Personalize your interaction

Portray your individuality

Have a professional but approachable profile

Respond to your customers’ grievances ASAP

Mention your Social Media presence in other marketing collaterals

Monitor your online reputation

Moderate what is posted on your pages

Request to connect through other avenues—both online and offline

Syndicate your Social Media content

Overtly push your products/services Spam your contacts with pointless updates Have grammar and spelling errors in your

posts Fail to respond to requests of help related

to your domain of expertise Fail to update your profile often Get distracted with add-ons and plug-ins

that you lose track of your productive hours online

Build your network

Propagate your presence

Stay connected

Monitor

Search for users related to your field of expertise

Add them to your network◦ Remember to personalize your request ◦ Follow up with an informative, brief post

about your services/products

Join groups pertaining to your area of expertise◦ Answer questions people put up

pertaining to your area of expertise

Announce your Social Media presence through your newsletters, blogs, e-mail signature blocks and other marketing collaterals◦ Provide links to your Social Networking

page on your website, e-mails, newsletters etc.

Acquire permission from group members and others on your network to send e-mails

E-mail a monthly newsletter◦ It should be value adding, not a mere

advertisement of your products/services

Post at least one new update everyday on the social networking site

Monitor your Social Networking profile everyday to ensure there are no defamatory comments◦ In case of dissatisfied customers

providing negative reviews, respond with solution rather than blocking negative comments

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Web: www.newplans.com