storytelling and social media

h"p://infospce.ischool.syr.edu/author/chelseadebaise/  

Key  trends,  challenges,  opportuni4es,  partnerships      Ayelet  Baron  [ayeletb]  Ins4gator,  Speaker,  Author,  Coach  

About  Me  

Kenya  Na4onal  Youth  Summit  

Source:  h"p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html  

…  But  people  don’t  change  as  fast  

Pre  1990:  People  are  not  connected      

1990:  Connec4ng  people  to  informa4on  

2000:  Connec4ng  people  to  people  

2013:  Everything  is  connected  

The  New  Consumers  are  smarter,  more    empowered,  and  more  demanding  than  previous  genera4ons    

92%  trust  recommenda4ons  from  

friends  and  family  above  all  other  forms  of  adver4sing,  

up  18%  since  2007    

70%  trust    online  consumer  reviews,  up  15%  

since  2008  

47%  trust  television,  down  24%  since  2009  

We  trust  strangers  

We  are  the  first  genera4on  to  work  in  a  truly  networked  world  

#1  –“Common  sense  is  not  so  common.”    –  Voltaire  

Your  business  strategy  and  social  tools:  What  are  you  leading  with?  

OH:  “Are  you  connected  with  us  on  every  social  pla`orm?”    

#2  –  Going  back  to  basics  

h"p://switchandshiB.com/wp-­‐content/uploads/2013/02/connected700x300.jpg  

Agile

Mobile

Authentic

Transparent

Relationships

#3  –  Social  is  two-­‐way:  The  rela4onship  is  no  longer  linear    

Don’t  buy  into  the  self-­‐proclaimed  gurus  

#4  –Set  your  own  rules.  Focus  on  abundance.  Break  down  the  silos.  

Cookie  cuder  solu4ons  work  well  when  you  are  baking  

#5  –  Live  your  purpose  and  mission:  effec4veness  is  the  gap  between  words  and  ac4ons  

OH  at  Wisdom  2.0:  

25%  of  organiza4ons  in  the  US  have  a  

medita4on  room.    é Mindfulness  and  meaning  to  deal  with  ê  

in  trust  

#6  –  Greater  transparency  through  shared  experiences  

“Businesses  are  no  longer  the  creator  of  a  brand;  it  is  now  co-­‐created  by  consumers  through  shared  experiences  and  defined  by  the  results  of  online  searches  and  conversa4ons  …  social  media  has  increased  the  power  of  the  consumer.”  

#7  –  It’s  ALL  about  rela4onships  –  how  are  your  stories  connec4ng?  

Socialize  your  culture;  not  just  your  technology  

#8  –  Social  media  tools  enable  your  strategy  

Commitment  Curve:  How  people  change  behavior  at  work  and  life  

#9  –  We  have  yet  to  experience  the  power  of  communi4es:  The  new  consumers  feel  disconnected  and  alienated.  They  seek  a  

stronger  sense  of  community  and  belonging.  How  does  your  tribe  engage?  

What  stories  connect  your  people?  

#10  –  If  you  have  a  device  and  connec4vity,  you  have  a  voice.  If  you  have  a  voice,  you  have  a  choice.  

YOUTH  

“Knowledge  is  beder  than  food”  

paulisakson.com Think small

Ayelet Baron http://ayeletbaron.com

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