Brand Storytellingin Digital and Social Media

Billy Strawter Jr.Social Coop Media

Co-FounderDigital Strategist

@bjstrawter

Mike McClure The Yaffe GroupSVP Digital MarketingExec Creative Director@mikekmcclure

Arts &Culture

Perfect for storytelling.Perfect for social.

for Storytelling Successin Digital and Social

3 keyelements

1: Beauthentic

2: Be entertaining or informative

http://dld.bz/eYZaS

http://dld.bz/eYZaT

http://dld.bz/eYZaU

3: Be interactive

How to findyour story

Your corebrand attributes

and values

https://youtu.be/S1zXGWK_knQ

Your history & the stories you tell

https://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1U

Your product and its history

Your employees

Youremployees

YourCustomers

#lastnightatthemet

Story formats in Digital and Social Media

Visual formats

Combining visual & text based formats

blogs, web articles, Facebook posts

Pre-produced video based formats

https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.be

Live video based formats

in social and digital

How todistributeyour story

Customize for eachsocial channel

vs. uploading directly to Facebook

Uploading to Youtube to share

Should you boost it?Choosing the right story to boost and when.