special events – they’re worth it!
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Sponsored by:
Special Events – They’re Worth It!
Joan Mound October 2, 2013
Twitter Hashtag - #4Glearn
Part
Of:
Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com
INTEGRATED PLANNING
Part
Of:
Sponsored by: Part
Of:
Coming Soon
Sponsored by:
Today’s Speaker
Joan Mound Partner
ejIMPACT
Assisting with chat questions: Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:
THEY ARE WORTH IT!
Key to the success of an organization’s:
Financial security
Visibility
Growth in volunteers through committees & board
Potential major gift donors
Common thread
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Staff Time
Allocation
Corporate Event Chair
Volunteer
Committee
What is the difference between a –
Corporate Event Chair
Corporate Sponsor
Awardee
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How much is each event netting?
How many people are working on each event?
How much of their time is being spent on each event?
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Fully responsible for the event
Financial success
Partnering with the liaison from the Corporate Event Chair company
Oversees the day to day process
Partners with the Overall Chair of the volunteer committee
Prepares all the materials, meeting agendas, spreadsheets, reports
STAYS ON TIMELINE!!
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The single most important ingredient
to a financially successful
Special Event
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Why are they so important?
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What can they do that you can’t?
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Who Are They- The Profile
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What is their role –
The Job Description
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Can you do this alone?
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YOUR SUPPORT SYSTEM!
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Who serves on your committees?
Board Members?
Board Members?
Board Members?
Do they serve on more than one committee?
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You need new volunteers who are not on the board. Why?
New ideas
Give board members a break
New resources
New volunteers are potential board members
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Where do you find these people? Members
People who use your services
People from companies that support you
What service organizations are in your community? Rotary
Junior League
Lions
Are you a membership driven organization?
Places to advertise for volunteers: Craig’s List
Volunteermatch.com
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COMMITTEE RESPONSIBILITIES
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BE SURE TO HAVE JOB DESCRIPTIONS FOR THE:
Overall Chair
Sub-committee Chairs
Committee Members
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Timeline
Budget
Sponsorship Opportunities
Board Commitment
Corporate Event Chair
Committees
How to give visibility to your organization
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Who should do what
Identify & secure Corporate Event Chair
Plan, organize, implement & execute event
Committees
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Why so long?
What should it look like?
Who prepares it?
What makes it so important?
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GALA
It’s all in the percentages
Sponsorship 60%
Donations, Ticket Sales, Host a Table 7%
Ad Journal 13%
Auction 10%
Fund a……. 10%
100%
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WALK (or any “thon”)
It’s all in the percentages
Sponsorship 10%
Corporate Chair Team 15%
Other Teams/Individuals 75%
100%
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Sponsorship Opportunities
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Personal Contribution – why that is so important
Helping to identify and secure the Corporate Event Chair
Opening doors to companies for Sponsorship & Teams
Identify individuals and corporations that can make a major gift
Agree to sign letters to their contacts and make follow-up calls
Gala – sell sponsorships & fill tables
“Thons” – build teams & participate
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3 Most Important Questions!
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Is There a Dedicated Staff Person?
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Is There Buy-in From the Board?
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Are you and your organization ready
to make a change through a new and
proven process?
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“No one has ever become poor from giving”
Ann Frank
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Areas of Expertise:
Coaching and implementation in all areas of fundraising & development:
Special Events
Planned Giving
Major Gifts
Strategic Planning
Feasibility Studies
Capital Campaigns
Annual Appeals & Direct Mail Campaigns
Board Development & Trainings
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Ellen Donohue
edonohue@ejimpact.com
Joan Mound
jmound@ejimpact.com
(386) 445-3030
www.fundraisingcourses.com
www.ejimpact.com
www.ejimpactblogging.com
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