special events – they’re worth it!

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Sponsored by: Special Events – They’re Worth It! Joan Mound October 2, 2013 Twitter Hashtag - #4Glearn Part Of:

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The three most important components of a successful Special Event and the true definition of a “successful” special event.

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Page 1: Special Events – They’re Worth It!

Sponsored by:

Special Events – They’re Worth It!

Joan Mound October 2, 2013

Twitter Hashtag - #4Glearn

Part

Of:

Page 2: Special Events – They’re Worth It!

Sponsored by:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

[email protected]

INTEGRATED PLANNING

Part

Of:

Page 3: Special Events – They’re Worth It!

Sponsored by: Part

Of:

Coming Soon

Page 4: Special Events – They’re Worth It!

Sponsored by:

Today’s Speaker

Joan Mound Partner

ejIMPACT

Assisting with chat questions: Jamie Maloney, 4Good

Founding Director of Nonprofit Webinars and Host:

Sam Frank, Synthesis Partnership

Part

Of:

Page 5: Special Events – They’re Worth It!

THEY ARE WORTH IT!

Page 6: Special Events – They’re Worth It!

Key to the success of an organization’s:

Financial security

Visibility

Growth in volunteers through committees & board

Potential major gift donors

Common thread

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Page 7: Special Events – They’re Worth It!

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Page 8: Special Events – They’re Worth It!

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Staff Time

Allocation

Corporate Event Chair

Volunteer

Committee

Page 9: Special Events – They’re Worth It!

What is the difference between a –

Corporate Event Chair

Corporate Sponsor

Awardee

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Page 10: Special Events – They’re Worth It!

How much is each event netting?

How many people are working on each event?

How much of their time is being spent on each event?

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Page 11: Special Events – They’re Worth It!

Fully responsible for the event

Financial success

Partnering with the liaison from the Corporate Event Chair company

Oversees the day to day process

Partners with the Overall Chair of the volunteer committee

Prepares all the materials, meeting agendas, spreadsheets, reports

STAYS ON TIMELINE!!

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Page 12: Special Events – They’re Worth It!

The single most important ingredient

to a financially successful

Special Event

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Page 13: Special Events – They’re Worth It!

Why are they so important?

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Page 14: Special Events – They’re Worth It!

What can they do that you can’t?

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Page 15: Special Events – They’re Worth It!

Who Are They- The Profile

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Page 16: Special Events – They’re Worth It!

What is their role –

The Job Description

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Page 17: Special Events – They’re Worth It!

Can you do this alone?

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Page 18: Special Events – They’re Worth It!

YOUR SUPPORT SYSTEM!

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Page 19: Special Events – They’re Worth It!

Who serves on your committees?

Board Members?

Board Members?

Board Members?

Do they serve on more than one committee?

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Page 21: Special Events – They’re Worth It!

Where do you find these people? Members

People who use your services

People from companies that support you

What service organizations are in your community? Rotary

Junior League

Lions

Are you a membership driven organization?

Places to advertise for volunteers: Craig’s List

Volunteermatch.com

Linkedin

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Page 22: Special Events – They’re Worth It!

COMMITTEE RESPONSIBILITIES

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Page 23: Special Events – They’re Worth It!

BE SURE TO HAVE JOB DESCRIPTIONS FOR THE:

Overall Chair

Sub-committee Chairs

Committee Members

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Page 25: Special Events – They’re Worth It!

Timeline

Budget

Sponsorship Opportunities

Board Commitment

Corporate Event Chair

Committees

How to give visibility to your organization

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Page 26: Special Events – They’re Worth It!

Who should do what

Identify & secure Corporate Event Chair

Plan, organize, implement & execute event

Committees

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Page 27: Special Events – They’re Worth It!

Why so long?

What should it look like?

Who prepares it?

What makes it so important?

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Page 28: Special Events – They’re Worth It!

GALA

It’s all in the percentages

Sponsorship 60%

Donations, Ticket Sales, Host a Table 7%

Ad Journal 13%

Auction 10%

Fund a……. 10%

100%

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Page 29: Special Events – They’re Worth It!

WALK (or any “thon”)

It’s all in the percentages

Sponsorship 10%

Corporate Chair Team 15%

Other Teams/Individuals 75%

100%

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Page 30: Special Events – They’re Worth It!

Sponsorship Opportunities

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Page 31: Special Events – They’re Worth It!

Personal Contribution – why that is so important

Helping to identify and secure the Corporate Event Chair

Opening doors to companies for Sponsorship & Teams

Identify individuals and corporations that can make a major gift

Agree to sign letters to their contacts and make follow-up calls

Gala – sell sponsorships & fill tables

“Thons” – build teams & participate

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Page 32: Special Events – They’re Worth It!

3 Most Important Questions!

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Page 33: Special Events – They’re Worth It!

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Page 34: Special Events – They’re Worth It!

Is There a Dedicated Staff Person?

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Page 36: Special Events – They’re Worth It!

Is There Buy-in From the Board?

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Page 38: Special Events – They’re Worth It!

Are you and your organization ready

to make a change through a new and

proven process?

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Page 39: Special Events – They’re Worth It!

“No one has ever become poor from giving”

Ann Frank

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Page 40: Special Events – They’re Worth It!

Areas of Expertise:

Coaching and implementation in all areas of fundraising & development:

Special Events

Planned Giving

Major Gifts

Strategic Planning

Feasibility Studies

Capital Campaigns

Annual Appeals & Direct Mail Campaigns

Board Development & Trainings

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Page 41: Special Events – They’re Worth It!

Ellen Donohue

[email protected]

Joan Mound

[email protected]

(386) 445-3030

www.fundraisingcourses.com

www.ejimpact.com

www.ejimpactblogging.com

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