2018 media kit - adam sando › wp-content › uploads › 2014 › 07 › 2018.01.02_w… ·...

W O R T H G R O U P | W O R T H . C O M

2 0 1 8 M E D I A K I T

E N G A G I N G T H E E X T R A O R D I N A R Y

W O R T H . C O M W O R T H G R O U P | 2 0 1 8 M E D I A K I T | 02

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TO U R M I S S I O N

WORTH ENGAGESEXTRAORDINARY INDIVIDUALS,ORGANIZATIONS AND CITIES WORLDWIDE. — ERIC SINOWAY, CHIEF EXECUTIVE OFFICER, WORTH GROUP

Worth provides 360 ̊sales and marketing—print, digital, events and direct-to-consumer channels.

Advertising in Worth magazine has no waste—100% of our audience is qualified.

Worth’s digital platform engages affluent and accomplished users through compelling and actionable content.

Worth events put you directly in front of your customer in the right environment.

WORTH’S LEADING WEALTH ADVISORS PROGRAM IS A CHANNEL TO $68 BILLION AUM.

WORTH’S CONTRIBUTORS ARE SOME OF THE MOST INFLUENTIAL EXECUTIVES, INVESTORS AND ENTREPRENEURS ACROSS INDUSTRIES.


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The Worth Group engages extraordinary individuals, organizations and cities worldwide. The company’s flagship product, Worth magazine was founded in 1992. The award-winning magazine is the definitive resource on entrepreneurship, finance and lifestyle. Its digital platform, anchored at worth.com, features the highest quality content from the most authoritative figures on the subjects about which they are experts. Its event platform, consisting of Worth’s signature Summits and a wide variety of intimate engagements, provides educational, entertainment and social networking opportunities for select consumers and wealth advisors.

The highest quality content. The most authoritative writers. The most engaged audience. The most sought-after demographic group in America.

EXECUTIVES: Richard Bradley, EDITOR IN CHIEF/CHIEF CONTENT OFFICER •

Dean Sebring, CREATIVE DIRECTOR • Adam Bryan, CHIEF OPERATING OFFICER •

James Dimonekas, PRESIDENT • Eric Sinoway, CHIEF EXECUTIVE OFFICER •

Kirk Posmantur, CHAIRMAN

SOME INVESTORS INCLUDE: Jeff Arnold, Founder, WebMD • Wesley Chan, Founder, GOOGLE

ANALYTICS and GOOGLE VOICE • David Falk, Sports agent and Founder/CEO, FAME

• Mindy Grossman, CEO, WEIGHT WATCHERS • Soledad O'Brien, EMMY AWARD

WINNING JOURNALIST • Steve Sadove, Former Chairman and CEO, SAKS • Henry R.

Silverman, Former Vice Chairman, APOLLO • Howard Stevenson, HARVARD BUSINESS

SCHOOL • Anwar Zakkour, Co-Head TMT, BANK OF AMERICA MERRILL LYNCH

A B O U T W O R T H G R O U P


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Worth creates and publishes insightful and engaging content that is distributed under the Worth brand via print,

digital, social media and broadcast channels.

Worth builds, curates and sells extraordinary

products and platforms to

sophisticated consumers and organizations.

Worth provides sales and marketing

services to world-class brands, organizations

and financial institutions that serve an

affluent audience.

Sponsorship Sales • Marketing Strategy • Campaign Development • Custom

Content Creation • Product Sales • Event Ideation and Execution

Worth Summits • Conversations With Worth • Worth

Private Aviation Network

Worth Magazine • Worth.com • Worth Newsletters • Captivate

Network Partnership • Social Media

W H AT W E D O

0201 03C O N T E N T C R E AT I O N S A L E S & M A R K E T I N G P R O D U C T S & P L AT F O R M S

The Worth Group focuses on three distinctive areas.

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B Y T H E N U M B E R S

Worth engages the country’s most concentrated affluent audience.

Worth engages a sophisticated and affluent consumer audience

comprises 120,000 HNW individuals and households that we

identify as the most desirable for brands that serve the affluent.

Consisting of print, digital, broadcast and in-person events,

Worth’s channels for this B2C audience are highly targeted and

effective. The HNW consumers that we select to receive Worth

magazine have a minimum net worth of $5 million.

$5MILLION+

HIGH NET WORTH INDIVIDUALS

Worth connects with a highly influential and desirable business

audience comprising of 5,000 of America’s largest, most highly

regarded and influential wealth advisors. Consisting of broker-

dealers, RIAs, multi-family offices and insurance and accounting

firms that serve the affluent, this B2B audience is unique to

Worth. The 50+ wealth advisory firms that utilize Worth as a sales and marketing partner manage over $68 billion in assets from some of the wealthiest people in the world.

$68 BILLION

WEALTH ADVISORS

TOTAL ASSETS UNDER MANAGEMENTNET WORTH

$200MM I N I M U M A U M O F T H E 5 , 0 0 0 F I R M S

T H AT R E C E I V E WORTH

40 +N U M B E R O F W E A LT H A D V I S O R Y F I R M S T H AT W O R K W I T H WORTH

26N U M B E R O F Y E A R S S I N C E W O R T H

WA S L A U N C H E D I N 1 9 9 2

$89ME S T I M AT E D AV E R A G E N E T W O R T H O F T H E

C O N S U M E R W O R T H R E A C H E S AT F B O S *

*Russ Alan Prince Associates

T H E W O R T H A U D I E N C E


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Worth magazine is the definitive resource for entrepreneurship, finance and lifestyle for a sophisticated audience.

Worth’s digital platform features the highest quality content from the most authoritative figures and an active social media presence.

Worth’s signature Summits convene wealth advisors and invited guests for educational, networking and social experiences.

SUMMITSDIGITAL AND SOCIALPRINT

Worth’s national salon series provides unrivaled opportunities for meaningful in-person engagement with highly targeted and qualified consumers.

CONVERSATIONS WITH WORTH

Worth’s proprietary media network of the 275 leading FBOs in America is the most narrowly targeted marketing opportunity to the single wealthiest group in the country—those who fly privately.

PRIVATE AIRPORTS

Worth’s relationships with leading advisors—important firms and the thousands of wealthy clients who trust them—provide opportunities for bespoke events throughout the country.

LEADING ADVISORS

Worth offers multiple platforms that speak to an affluent and influential audience.

T H E W O R T H A U D I E N C E


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Worth magazine is an award-winningprint publication distributed four times per year to a uniquely sophisticated, influential and affluent audience.

P R I N T P L AT F O R M

30+AWARDS WON FOREDITORIAL & DESIGN


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TE D I T O R I A L C O N T E N T

The people whom Worth writes about—and for—are important. They create jobs, build organizations, make policy, drive philanthropy, support communities and generate ideas that shape the future.

$200MM I N I M U M A S S E T S U N D E R

M A N A G E M E N T O F 5 , 0 0 0 F I R M S T H AT R E C E I V E W O R T H

125KB PA - A U D I T E D C I R C U L AT I O N

O F W O R T H M A G A Z I N E

275N U M B E R O F P R I VAT E

A I R P O R T S W H E R E W O R T H I S D I S T R I B U T E D


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Q 4 2 0 1 8

Power 100The authoritative ranking of the most powerful people influencing the world of global finance. This group has the power to affect the lives of millions of people—whether by enacting sweeping legislation, financing new busi-nesses or locking up executives who break the rules. The Power 100 is the definitive ranking of those who influence our lives and livelihood.

Q 3 2 0 1 8

DestinationsThe authoritative list of Ameri-ca’s 15 most dynamic cities with thriving entrepreneurial, econom-ic, cultural, philanthropic, tourist and civic activity. The list is based on a holistic editorial eval-uation of each city’s business, investing, travel, civic leadership and quality of life attributes.

Q 1 2 0 1 8

Women in FinanceThe status of women in finance has been an important topic in the financial world for years now, but it has never been more pressing than it is today, after a year in which women’s issues generally have been urgently and passionately debated. In professional cultures such as Hollywood and broadcast journalism, women are forcing profound social change through courage, candor, and, yes, clout. Is Wall Street next?

Q 2 2 0 1 8

Business of Sports The world of sports is a global obsession, but some of its most fascinating stories take place outside the arena. Worth looks at the entrepreneurs who are challenging our concept of sports, the increasing financial acumen and deal-making of athletes and new ways for weekend warriors to pursue their passions.

The Worth Group produces actionable content of the highest quality for highly attractive consumer and business audiences. Worth’s content appears in its award-winning print magazine, published quarterly, online at worth.com, at our powerful live events and with syndication partners.

Worth magazine is the owner’s manual for high net worth individuals, thought leaders and experts of industry.

NATIONAL SALES CLOSE:

January 3, 2018

AD MATERIALS DUE:

January 17, 2018

NEWSSTAND ON SALE:

February 27, 2018


May 30, 2018

AD MATERIALS DUE:

June 13, 2018

NEWSSTAND ON SALE:

July 17, 2018


August 22, 2018

AD MATERIALS DUE:

September 6, 2018

NEWSSTAND ON SALE:

October 9, 2018


March 15, 2018

AD MATERIALS DUE:

March 29, 2018

NEWSSTAND ON SALE:

May 15, 2018

2 0 1 8 E D I T O R I A L C A L E N D A R


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TA D V E R T I S I N G S P E C S

TEXT AREA TEXT AREA

TEXT AREA MARGINSTOP .25”BOTTOM .25”SIDES .25”

Bleed area must be .125 inches beyond trim

TWO-PAGE SPREAD DIMENSIONSTRIM SIZE 15.75” x 10.5”BLEED SIZE 16” x 10.75”LIVE AREA 7.375” x 10” (Keep all text within this area)

SINGLE PAGE DIMENSIONSTRIM SIZE 7.875” x 10.5”BLEED SIZE 8.125” x 10.75”LIVE AREA 7.375” x 10” (Keep all text within this area)

TEXT AREA

TEXT AREA MARGINSTOP .25”BOTTOM .25”SIDES .25”

Bleed area must be .125 inches beyond trim

Please have your ad designer review the following guidelines prior to sending your ad. Any materials submitted must be clearly labeled with your company’s name. DO NOT E-MAIL YOUR FILE. Please see information on our Ad Portal in the UPLOADING AD FILES section at the bottom of the page.

Uploading Ad Files

All ads must be submitted through the Ad Portal. Create an account and upload your final pdfs to: http://www.adshuttle.com/sandow

Size RequirementsFile Requirements

We only accept HIGH RESOLUTION, CMYK PDFs. All PDFs must meet PDF/X-1A standards at 300 dpi.

IMAGES: High-res images (including logos) must be a minimum of 300 DPI AT FINAL SIZE (PLACED IN LAYOUT). Do not resample a file larger than its original size. Make sure all images are linked before creating PDF files.

COLOR: All files must use CMYK process colors. This includes all images, fonts and graphics. We do not accept RGB files or SPOT colors.

FONTS: All fonts must be fully embedded (no subsets) in the PDF file. SPREADS: For two-page spread ads, please create your PDF as SPREADS, not single pages.

QUESTIONS CONCERNING ADS Peter Jablonski, Director of Sales & Marketing Email: [email protected] Tel: 917.934.2848


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C-Suite/Management/ Business Owners

Investable Assets $250K+

Savvy Investors

Accredited Investors

Charitable Giving/Philanthropy**

Power Spenders***

65%90%100%100%95%95%

D E M O G R A P H I C S & D I S T R I B U T I O N

DALLAS HOUSTON

CHICAGO

FLORIDA

LOS ANGELES/ ORANGE COUNTY

SAN FRANCISCO

FAIRFIELD COUNTY, CT

DELAWARE VALLEY

GREATERMANHATTAN

BOSTON

ATLANTA

ORLANDO

NASHVILLE

SAN DIEGO

Home Value $1 Million+

90% Home Value $750K+

97%Home Value $500K+

100%

Own Multiple Homes

25%

Net Worth $5+ million*

100%Female

45% Male

55%

Worth magazine is delivered to a proprietary database of 125,000 high net worth individuals and wealth advisors in 12 major U.S. markets. Worth households aged 30 – 65 have a minimum net worth of $5 million; Worth households aged 25 – 29 have a minimum net worth of $2 million.

BPA-Audited

125,000 Rate Base

* Households aged 30 - 65.

** Individual has been identified as donating a minimum of $5,000 anually to charity.

*** These individuals have significantly more liquidity to spend on nonessential goods and services than 90% of all U.S. households.

Source: Worth magazine subscriber file, analyzed by Wealth Window.


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TF B O ( P R I VAT E AV I AT I O N ) N E T W O R K

> Worth’s FBO platform is THE ONLY ONE of its type in the country

> Brand partners have included Saks Fifth Avenue, Gulfstream, Ralph Lauren, Beretta and St. Regis

Worth’s FBO distribution network provides exposure for Worth magazine 365 days a year and is a platform for highly targeted brand promotions or customized campaigns.

Sponsors may wrap, bellyband or sticker issues of Worth at select FBOs.

Placing catalogs or specific promotional pieces Communicating

key messages with integrated signage

Worth’s distribution network in 275 private airports provides unprecedented opportunities to connect with private travelers whose average net worth is an estimated $89 million.** Russ Alan Prince Associates


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In an era of exponentially increasing online content of questionable quality, Worth’s digital offerings feature the highest caliber content relevant to an affluent and sophisticated audience.

ENGAGING AND TRUSTED DIGITAL CONTENT

D I G I TA L P L AT F O R M


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Worth’s digital platform is the online home for sophisticated consumers who value high-quality, authoritative content relevant to their lives. Worth.com features opinion pieces of record and serves as a primary source for thought leaders and other journalists.

Worth’s digital content is selectively syndicated to other online and broadcast channels. Engagement opportunities include:

• Display advertising

• High-impact ad units

• Immersive campaigns

• Custom native content

• Rich media units

Worth publishes two newsletters that reach highly targeted, affluent consumers. Worth Reading is published weekly with editorial content from Worth magazine and worth.com. Sponsored newsletters are 100 percent customized with content branded by advertisers.

Engagement opportunities include:

• Display advertising

• Custom native content

Worth is active in select social media channels. Integration with Worth’s social media efforts complements other digital, print, in-person or relationship-marketing campaigns. It provides brand association in organic and authentic ways.

Worth’s social channels can be activated to support a comprehensive and integrated relationship.

Engagement opportunities include:

• Earned media efforts and campaigns

• Engagement with influencers

• Image inclusion related to Worth events

• Production of assets featuring advertiser

Worth’s digital platform, newsletters and social channels engage a highly desirable audience through trusted content created by Worth editors and expert contributors.

WORTH.COM NEWSLETTERS SOCIAL MEDIA

D I G I TA L E N G A G E M E N T


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TD I G I TA L N E W S L E T T E R S

Worth newsletters connect our partners with our readers.

WORTH READING

Worth Reading is distributed weekly to a highly targeted and influential audience base. The featured editorial content contains a mix of sophisticated evergreen and timely stories from both Worth magazine and Worth.com.

Worth Reading newsletters include the following:

• 100 percent SOV

• Native advertising: 500 x 150

• Native advertising: 200 x 200

• 25 words of provided ad copy

WORTH PARTNERS

Worth sponsored newsletters are brand-dedicated emails that reach our discerning audience with featured content written exclusively for your brand. Our editors lend our voice to your brand to amplify your message and feature a call to action that links directly to your site.

Sponsored newsletters include the following:

• 100 percent sponsored content, branded by advertiser

• 150 words of effective advertorial text written collaboratively by Worth marketing team and advertiser

• Advertiser logo, images and advertorial text to run in the Worth-designed template

NATIVE ADVERTISING500 x 150

NATIVE ADVERTISING

200 x 200


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TW O R T H S U M M I T S

All events and timing subject to change.

Women and Finance Safety and Security Business of Sports Destinations Power 100 CEO Summit

The Worth Group presents world-class summits. Events that convene thought leaders of the highest caliber

around the thematic areas of destinations, sports, global

finance and more. Each invitation-only Worth Summit

comprises a social and intellectual component and is set in

an intimate environment for peer-to-peer networking and

idea-sharing. Previous speakers—including Larry Fink, CEO

of BlackRock; David Rubenstein, Co-CEO of the Carlyle Group;

Mark Lazarus, the chairman of NBC Sports Worldwide; Val

Ackerman, the Big East commissioner; and Tony Robbins, the

iconic life coach—have impacted the dialogue among public,

private and civic leaders and delivered thought-provoking

and actionable content of the highest level.

2018 WORTH SUMMITS INCLUDE:


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The conversations are lightly moderated by Richard Bradley, Worth’s Chief Content Officer/Editor in Chief with 20 select guests, from the business and financial community. These events evoke power, connection, excellence and influence at the highest level. The purpose of Conversations with Worth is to provide opportunities for members of the “Worth Family” to engage in stimulating behind-the-scenes discussions on topics ranging from professional sports to finance, wine, emerging technologies and ancient art.

Worth hosts an intimate salon series of dinners, called Conversations with Worth, featuring high profile thought leaders.

PAST CONVERSATIONS WITH WORTH SPEAKERS INCLUDE

Founder and CEO, Spanx, SARA BLAKELY; J. Craig Venter Institute, Co-Founder and Executive Chairman,

Human Longevity, Inc., CRAIG VENTER ; Founder, Muddy Waters Research, CARSON BLOCK; American

Economic, PHILIPPA MALMGREN; Entrepreneur, best-selling author and philanthropist, TONY ROBBINS;

Global Chairman of Pratt/Visy Industries, ANTHONY PRATT; Co-founder & former CEO of Pandora Media,

JON KRAFT; and Assistant GM of the New York Yankees, JEAN AFTERMAN.

L O S A N G E L E S N A S H V I L L E

N E W Y O R K

O R L A N D O

AT L A N TAS A N D I E G O

S A N F R A N C I S C O

M I A M I

C H I C A G O

DALLAS

C O N V E R S AT I O N S W I T H W O R T H

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worth(wûrth)

n.The quality that commands esteem or respect; merit; excellence; the quality that renders something desirable, useful or valuable.

WORTH GROUPEXCELLENCE. AUTHORITY. CREATIVITY. CONNECTIVITY.

101 PARK AVE., 4TH FLOOR, NEW YORK NY 10017 | 917-934-2800 | WORTH.COM | @WORTHMAG

2018 media kit - adam sando › wp-content › uploads › 2014 › 07 › 2018.01.02_w… ·...

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