social media landscape 2012

2012 Social Media Landscape & Using Social

Media for your Business presented by jodi gersh, @jodiontheweb

What is Social Media?

Social media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.*

*wikipedia

Social has become part of everything

• Blogs

• Microblogs

• Online Chat

• Widgets

• Gaming

• Social Networks

• Social Bookmarks

• Message Boards

• Podcasts

• Mobile/Geo

• Video Sharing Sites

• Photo Sharing Sites

• Virtual Worlds

• Wikis

Some numbers

• > 800 million active users (200 million accounts added in 2011)

• > 700 billion minutes spent/month on Facebook

• > 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week.

• > 250 million access Facebook via mobile devices

Sources: Facebook, AdAge 2012

• There are 100 million active Twitter users worldwide (>400 million accounts)

• 34% Marketers have generated leads from Twitter (w/20% closing the deal)

• 55% of Twitter users access via mobile

• Twitter's active user base generates 140 Million "tweets" per day

• 1 billion search queries a day

Sources: Twitter, AllTwitter, AdAge 2012

• Exceeds 3 billion views a day

• 48 hours of video uploaded every minute (doubled in past year)

• Average person spends 15 minutes a day

Sources: YouTube, 2011

LinkedIn • > 100 million active users

• 75 of Fortune 100 companies use LinkedIn for marketing and recruiting

• ~Two billion people searches on LinkedIn in 2010

• ‘LinkedIn Groups’ (more than one million) - discuss issues with others in your industry. You can bounce ideas off industry experts and stay informed on new developments.

• LinkedIn allows you to connect with companies or individuals by industry, company size, geographic location, and more.

Sources: LinkedIn, TheNextWeb, 2012

Niche Sites

• Photos: Instagram ‘The Latest Crazy Instagram Stats: 150 Million Photos,

15 Per Second’

• Design Inspiration: Pinterest ‘Pinterest sees site visits increase by 4,000% in just 6 months’

• Music: Spotify ‘More than 1.5bn Spotify tracks have been shared on Facebook so far’

These are just a few examples…

Not just for college kids

Avg Facebook User = 38 y/o

You need a Strategy

Def: A plan of action or policy designed to achieve a major or overall aim.

What is not a Strategy?

“We need to be on the Twitters!”

“We need a Facebook!”

7 Steps* to Creating Your Social Media Strategy

1. Determine your goals

2. Do your Research

3. Create a Content Strategy

4. Join the Conversation

5. Strengthen Relationships

6. Measure Results

7. Analyze, Adapt and Improve

*source socialmediaexaminer.com

Step 1

S.M.A.R.T. GOALS!!!

This is the step most people miss.

Social media should be the tool you use to reach your goals.

Setting your goals will help determine which social media sites, tools etc. you’ll use.

20 Possible Goals*

• I’m a content provider, and I want to expand my reach.

• I want my customers to be able to stay updated with news about my company.

• I want to get to know my customers.

• I want to promote my product.

• I want to stay abreast of current news and trends.

• I want to share my ideas with likeminded individuals.

• I want to increase brand awareness.

• I want to provide customer service and support easily.

• I want to find a job.

• I want to recruit.

*source: webpronews.com

• I want people to like my brand.

• I want to collaborate on business projects.

• I want to directly sell a product.

• I want to earn respect within my industry.

• I am getting information overload, and I want to get organized.

• I want to drive traffic to my site.

• I want to attract advertisers and make money.

• I want to get more involved with local prospects.

• I want to get more involved with people on an international and global level.

• I want to keep up with my competitors.

After you’ve figured out your goals, you need to decide which tools will help you get there.

There are a lot of varieties of social media out there. Just because everyone knows Facebook, Twitter and YouTube doesn’t mean those are the best outlets for your strategy.

Research

Step 2

Brian Solis: Conversation Prism

Content Strategy

A strategy within a strategy? Yep!

• Create list of relevant, important contacts and influencers for your industry

• Create an Editorial Calendar for scheduling content

Step 3

Join the Conversation

This is not a one way street.

Social media is about conversation and two way communication.

Social media is also very reciprocal.

Step 4

Strengthen Relationships

Maybe you thought this would be easy. It takes some work.

Step 5

Measure Results

The metrics will depend on your goals.

• Example:

– GOAL: Increase traffic to your website

– METRIC: Page views and referrals from social networks.

• When you create your goals, you should determine the metrics.

Step 6

Analysis and Adaptation

Remember when I said it wasn’t easy?

It’s an on-going process.

Step 7

How to Get Started?

Follow the steps.

Really.

Takeaways/Reference

Blogs & Sites • Mashable.com • Techcrunch.com • ReadWriteWeb.com • TheNextWeb.com • Hubspot.com

I’m jodiontheweb www.jodiontheweb.com

@jodiontheweb

jodiontheweb

jodiontheweb

Thank you!