seo & content marketing in 2015 advanced strategies that works!

Advanced Content Marketing & SEO (SEM Rush Webinar)April 21st

By James Norquay – Twitter – @connections8

@connections8

What have I been doing for the last 10+ years? 2004 > NOW

2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors. These sites were mostly acquired by a US media company.

2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search & Grew the unit to millions in revenue.

2012 – Headed up the SEO activity for Virgin Mobile Australia (Agency lead)

Late 2012 – NOW – Started my own Sydney CBD based Digital Agency Prosperity Media. Some recent clients include:

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Search Metrics Ranking Reports (Link Building Still VERY important)

http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

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Remember with all projects set an actionable timeline!!!

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Content Freshness Is Important

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Always look out of Negative SEO

https://ahrefs.com/

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Ensure that you DISAVOW all spam links QUICKLY

https://support.google.com/webmasters/answer/2648487?hl=en

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Website Speed it highly important for Conversion + SEO

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Make sure your sites are running HTTPS (Transactional)

https://yoast.com/move-website-https-ssl/

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100% Make sure you are full mobile ready

Business Insider

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Follow Google Updates – Google+ & Search Engine Land

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Open Graph Tags, Facebook Mark up, Twitter Mark up ECT…..

Schema.org & Markup is VERY important

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Social Buttons Get THEM RIGHT!!!

Good = Social Shares + Keep users on site

Not that great = Multiple touch points and takes users off site!

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What Is Working

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Giving out gifts and getting links and social traffic

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Creators are important!

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Creators are important!

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How to Find Creators = Buzzsumo.com & Followerwonk.com

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http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/

Interview someone REALLY interesting

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Seed content via “creators”

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TEN THOUSAND + Visitors to the Interview

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Quizzes work for link building and traffic

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COMPETITIONS work for link building and traffic

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AWARDS & BADGES work for link building and traffic

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Get your Facebook Fans to help make your content and then get them to share it!!!

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Think about content which can be repeated each year

Business Insider

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Small Business Survey Data

Thumbtack

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EGO Bait in the finance niche via Twitter

Remember: Followerwonk or BuzzSumo to target mid-tier users.

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Social Branded Profiles = Winning

About.meCrunchbase.com

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Deals Website to promote all business offers = Winning

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Emerging Image Sharing Sites = Winning

Polyvore.com

ImgFave.com

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Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!

Search term “Buy Sunglasses Online”

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Email influencers and ask them to SHARE content

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Always link to your products in YouTube descriptions

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Buzz Feed can work but you need the RIGHT content

Even CommBank is doing it now…

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Creative Web Application - Death by Caffeine App

1,800 Backlinks

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Hot SEO Tools

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SEM Rush.com

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Monitor Backlinks.com

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Screaming Frog

www.screamingfrog.co.uk/seo-spider/ 

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Truesocialmetrics.com

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Ahrefs.com

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smo.knowem.com

Social Media Optimizer Tool

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Ahrefs Top Content Tool

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Bing Webmaster Tools

http://www.bing.com/toolbox/webmaster

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Find us Online : ProsperityMedia.com.au

Email me: James@prosperitymedia.com.au

Call Us: 1300 886 452

Thank You