SEO TrainingsNovember 3-17

Agenda

Monday Tuesday Wednesday Thursday Friday Saturday

Sunday

1 Nov 2 Nov 3 Nov1. SEO Basics: How it worksTrainer: Ludwig & Shushan

4 Nov 5 Nov4.Creating SEO-friendly SitesTrainer: Ludwig

5.Creating Appealing ContentTrainer: Ludwig

6 Nov 7 Nov

8 Nov2.Keyword StrategyTrainer: Shushan3.Competitor AnalysisTrainer: Shushan

9 Nov 10 Nov6.Getting Offsite: Linkbuilding StrategiesTrainer: Ludwig and Shushan

11 Nov 12 Nov7.Analyzing ResultsTrainer: Shushan

13 Nov 14 Nov

15 Nov8.SEO for International MarketsTrainer: Ludwig9. Search MarketingTrainer: Shushan

16 Nov 17 Nov10. Internet Marketing and Viral Marketing. Social MediaTrainer: Shushan

18 Nov 19 Nov 20 Nov

Search Engine Optimization Basics

How it works

Trainers: Ludwig, Shushan

What do you do, when you want to find something?

Obviously, you SEARCHSEARCH

100 Billion SearchesEach Month!

PAID SEARCHOnly 10 % click here

PAID SEARCHOnly 10 % click hereORGANIC SEARCH

Search term, Keyword

Search box, Search query

SERPsearch engine results page , is the listing of web pages returned by a search engine in response to a keyword query

Sponsored ListingsThis is the paid per click listings outlined in the red borders. This is an online bidding system is used to complement organic listings

Landing Pagethe Web Page your visitors arrive at after they click an online ad or an email-link, or mainly follow a search engine result.

Search Result/Snippet TitleGoogle shows up to 70 charactersIf a page title exceeds 70 characters, the rest

are replaced with an ellipsis (...).Snippet Google shows up to 156 characters

(including spaces) of a page's meta description tag.

Rich Snippet Google shows rich snippet text for some

types of pages and data, for example: reviews, people, businesses, and events.

URL

You can search for• News• Images• Videos

Appearing in Search Results When you publish your website, it becomes available not only for visitors

but also search engines. It is being automatically submitted to search engines or you need to

submit the url yourself Search engines continuously send spiders and web crawlers to crawl your

website and index it.

Afterwards, your website appears in the search results among millions of others.

Crawling and Indexing Without links, the engines might never

find this page Crawling means sucking content

without processing the results. Exploration of websites by search engine software (bots) in order to index their content.

Indexing means making sense out of the retrieved contents, storing the processing results in a (more or less complex) document index

Ranking by GoogleGoogle ranks a website based on Relevance Importance PageRank Website speed Content Back links Other important factors

Ranking High in Search Results

This pie chart describes how Google values and ranks a website or webpage.

PageRank

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

Alexa

Alexa ranks the top 2 million sites on the internet based on data collected by vistors who have the Alexa Toolbar in their browser.

Compete

Compete ranking is quite similar to Alexa, but it counts only US traffic

Web Site Traffic is determined by the number of visitors and the number of pages they visit.

! Not all high ranking websites have high traffic! Not all high traffic websites have high ranking

Traffic

What is SEO?

S=searchE=engineO=optimization

– The process of improving web pages so they rank higher in search engines for your targeted keywords.

– The act of modifying a web site’s build, content, and inbound linking to increase its ranking in organic/natural (vs. paid), crawler-based listings of search engines.

Process

Pros and Cons

Pros•Higher return on investment•Long-term•Pay less•Organic Results are more clickable •High rank=more trust

Cons•2-3 months before visible results•Some of the websites are not search engine friendly. •Can’t guarantee exact results

Types of SEO

On-site activities – The activities directly involved in the content and design of web pages.•Writing the title, description and keyword meta tags•Writing content – Body copy, titles, image tags, etc•Building internal links – Helping the search engines navigate the site•Site design and construction - Ensuring the web page utilizes design and code that can be properly crawled and indexed by the search engines.

Off-site activities – Building a portfolio of quality inbound links to your web site.

Black Hat SEO

Spamdexing (also known as search spam, search engine spam or web spam)

involves a number of methods in a manner inconsistent with the purpose of the indexing system.

Black Hat SEO is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

• breaks search engine rules and regulations• creates a poor user experience directly because of the black hat SEO techniques

utilized on the Web site• unethically presents content in a different visual or non-visual way to search

engine spiders and search engine users.

To read more

Register on forums and Socialize: http://forums.digitalpoint.com http://forums.seochat.com/ http://www.v7n.com/forums/ http://seoforums.org/ http://forums.seo.com/ http://www.blackhatworld.com/ (for Black Hat SEO)