rssmidwestmla

Developing and Marketing an RSS Developing and Marketing an RSS Journal Service for Your LibraryJournal Service for Your Library

Erika L. SevetsonErika L. SevetsonChristopher Hooper-LaneChristopher Hooper-LaneAllan R. BarclayAllan R. Barclay

Ebling LibraryUniversity of Wisconsin-Madison

Midwest Chapter, MLAOctober 2007

I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor

Dr. Norman Fost (Peds Fac)

Photo publicly available at http://www.coreweekly.com/coffeewith_42805.htm

RSS group

• Membership– 2 Information Architects, 1 Tech Services/Electronic

Resources, 3 Public Services

• Charge– Explore possibilities for developing an RSS current awareness

service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks

– Report on feasibility, required staff input, limitations, and development timeline.

– Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Feed Navigator (Terkko, Univ of Helsinki)

RSS group

• Membership– 2 Information Architects, 1 Tech Services/Electronic

Resources, 3 Public Services

• Charge– Explore possibilities for developing an RSS current awareness

service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks

– Report on feasibility, required staff input, limitations, and development timeline.

– Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

• Communication – Agreed on weekly face to face meetings– Created a WIKI– For all library staff to follow the group, we created:

• Intranet page • Blog

Wiki top

Wiki bottom

Intranet home

Blog

Phase 0

Adding feeds

Phase 1

Phase 1

Phase 1

Phase 2

Phase 2

Adding categories

Clip of adding the journal Brain as a top journal to the Neurology subject guide

OPML bundles

• Users can import either:• RSS feeds of all journals on a subject • RSS feeds of only the top journals in a

subject

Clip of adding an OPML bundle for the top journals in Neurology

Phase 3

Phase 4

Education—in person

UW Medical/Nursing/PharmacyTech Update Brownbag (Feb. 2007)

On the road: CGEA/AAMC (March 2007)

Education—in person

Library Workshop Series

Curriculum integration

Education—virtual

• Clip of RSS Overview

• Clip of subscribing with Internet Explorer

Education—virtual

Education—internal

• Updates at staff meetings• 10-15 minute RSS teaching “script”• Google Reader & Bloglines instruction accounts

Marketing

• Incorporate into subject guides & portals

Marketing—next steps

• Elevator speech

• Table tents

• Brochure

The future

Thank you!

• PPT at www.slideshare.net

• Search for Ebling

• Emailesevetson@library.wisc.edu

chooper@library.wisc.edu

abarclay@library.wisc.edu