Industry Analysis Aslan Maleki Miles Colwell Sara Kim Chad Robertson Luxury Vehicles

Automotive Market

Luxury Vehicles

Total Market Size

Age of Market Century of History Bigger Target Client Foreign and Euro Dominated

Purchasing Patterns

Market Share of Brands

Who Can be Behind the Wheel?

Demographics

Brand Loyalty vs. Industry Average

Brand Loyalty vs. Industry Average

Even in Times of Need

Changes in the Overall Market

Leasing

Stages of Cycle

Threats K900 Equus

Domestic vs. Foreign

Outlets of Marketing Internet Television Print Radio Expo/Shows

Celebrity Endorsements

Range Rover Daniel Craig

Purchasing Operations