Industry Analysis - Luxury Vehicles

Download Industry Analysis - Luxury Vehicles

Post on 10-Aug-2014

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Overview of an industry that our team focused on the luxury automotive segment.

TRANSCRIPT

  • Industry Analysis Aslan Maleki Miles Colwell Sara Kim Chad Robertson Luxury Vehicles
  • Automotive Market
  • Luxury Vehicles
  • Total Market Size
  • Age of Market Century of History Bigger Target Client Foreign and Euro Dominated
  • Purchasing Patterns
  • Market Share of Brands
  • Who Can be Behind the Wheel?
  • Demographics
  • Brand Loyalty vs. Industry Average
  • Brand Loyalty vs. Industry Average
  • Even in Times of Need
  • Changes in the Overall Market
  • Leasing
  • Stages of Cycle
  • Threats K900 Equus
  • Domestic vs. Foreign
  • Outlets of Marketing Internet Television Print Radio Expo/Shows
  • Celebrity Endorsements
  • Range Rover Daniel Craig
  • Purchasing Operations