industry analysis - luxury vehicles
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Overview of an industry that our team focused on the luxury automotive segment.TRANSCRIPT

Industry Analysis
Aslan Maleki
Miles Colwell
Sara Kim
Chad Robertson
Luxury Vehicles

Automotive Market

Luxury Vehicles

Total Market Size

Age of Market
Century of History
Bigger Target Client
Foreign and Euro Dominated

Purchasing Patterns

Market Share of Brands

Who Can be Behind the Wheel?

Demographics

Brand Loyalty vs. Industry Average

Brand Loyalty vs. Industry Average

Even in Times of Need

Changes in the Overall Market

Leasing

Stages of Cycle

Threats
K900 Equus

Domestic vs. Foreign

Outlets of Marketing
Internet
Television
Radio
Expo/Shows

Celebrity Endorsements

Range Rover – Daniel Craig

Purchasing Operations
