happy tom

6
HappyTom Subscription pet food delivery service Executive Summary

Upload: victor-nikonets

Post on 11-Aug-2014

500 views

Category:

Business


6 download

DESCRIPTION

Subscription pet food delivery service. (SAAS acquiring) Advantageous subscription terms (Long-term subscription period=you pay less)

TRANSCRIPT

Page 1: Happy Tom

HappyTom Subscription pet food delivery service

Executive Summary

Page 2: Happy Tom

Company • HappyTom – subscription pet food delivery service. (SAAS acquiring); • We are obsessed with website usability and high level of customer service; • Diets composed by veterinarian-nutritionist; • Famous brands from super-premium segment (Royal Canin, Hils, Purina Pro Plan);

• Free online advice from veterinarians in your city; • Currently, our subscriber’s base – 25 customers. Average price – 42$ (500 UAH).

Segmentation and target audience • Segment: Women, aged 25-55, disposable income, without children or empty nesters. • Who will we target? Picture 1: Woman (aged 25-35), professional (career-oriented), almost

don’t have time on household matters.

• Who will we target? Picture 2: Adult family (aged 45-55), who live separately from their children.

Executive Summary (1-5)

Page 3: Happy Tom

Market Our market – EU countries (UK, France, Germany, Netherlands, Italy, Spain, Poland, Ukraine) with representative branches. Kick off in Poland and Ukraine in October 2014;

Data:

• Annual growth of domestic animal population - 2%;

• Market is resistant to economic downturns and recessions;

• Annual growth of demand – 5%;

• Annual growth of e-commerce sector – 10%;

Market volume – 5,7 bln. $ (Poland and Ukraine – 800 mln. $).

Competitors

Executive Summary (2-5)

Ukraine Poland Germany United Kingdom Netherlands Italy Spain France

zootovary.com zooplus.pl zooplus.de petsathome.com zooplus.nl zooplus.it zooplus.es zooplus.fr

pethouse.ua krakvet.pl fressnapf.de zooplus.co.uk ranzijn.nl giramico.it mascotaplanet.com wanimo.com

zooapteka.kiev.ua animalia.pl bitiba.de petplanet.co.uk

zooroyal.de pet-supermarket.co.uk

Page 4: Happy Tom

Our competitive advantages

- Direct recommendations from veterinary clinics

- Advantageous subscription terms (Long-term subscription period=you pay less)

- Free online consultation from veterinarian-nutritionist + individual diet planning with instant subscription

- Launch of apps on AppStore, Google play

- Cooperation with charity funds (quick growth of loyalty to our brand)

- Attractive affiliate program

- Example: tell a friend and get a free month subscription!

- And your friend will get a discount for the initial subscription!

Executive Summary (3-5)

Page 5: Happy Tom

Growth stages

• Seed round

• Kick off in Poland and Ukraine (October 2014); • Timeframe - 6 months;

• Website launch and start developing an app;

• Objective: amount of customers – 1k; • Round A

• Timeframe – 12 months;

• Objective: kick off in UK, France, Germany, Netherlands, Italy, Spain; • Number of customers – 16k;

• Round B

• Scaling in represented countries;

• Objective: increase gross sales up to 40$ mln. per year, net profit by 10%

Executive Summary (4-5)

Page 6: Happy Tom

Our team: • Sergey Shukailo co-founder & CFO(Finance, Marketing, HR, Clients support) mycash.ua

+38 (050) 477 93 69, [email protected]

• Victor Nikonets co-founder & CEO(Sales, Marketing, Operating activity, Organization) mycash.ua

+38 (067) 549 73 44, [email protected]

• Experience in attracting investment on seed & round A stages (Mycash).

• Achievement of KPIs.

Executive Summary (5-5)