reputational management naomi johnson

@ReallyConnect

company/really-connect

groups/ReallyConnect

reallyconnect.com

Reputational Management

Women’s Leadership Network

+ 450 other corporates & 1000’s of SMEs

Who are we?

Naomi JohnsonTraining Consultant at Really Connect

Personal Branding and Marketing Specialist

Author of ‘Grassroots to Green

Shoots’ www.grassrootstogreenshoots.comHow to contact Naomi?

Naomi@reallyconnect.com T: 020 313 73 313in/naomijohnsonukwww.reallyconnect.com

Naomi Johnson

Women’s Leadership Network

Focus on effective strategies for supporting career progression

Make links, share experiences and showcase high quality practice

Develop leadership skills within the membership

Share ideas on issues which affect leadership development and training

Agenda

Establish Outcomes

The Three R’s

What is Thought Leadership

Social Media: Where does LinkedIn fit?

Creating An Engaging Profile that Gets Results

Thought Leadership

Questions

Outcomes?What would you most like to take away from today?

The Three R’s

Recruitment

Reputation Retention

Agenda

Establish Outcomes

The Three R’s

What is Thought Leadership

Social Media: Where does LinkedIn fit?

Creating An Engaging Profile that Gets Results

Questions

Thought Leadership?

10

Thought LeadershipYour name comes up in all the right

conversations

… for all the right reasons

And you attract the right sort of opportunities

(paraphrase Daniel Priestley, Author of Key Person of Influence)

• Leveraging Trust Already In Your Network

• Establish Your Personal Brand

• Enhance Your Company Brand

Our Objective

Agenda

Establish Outcomes

The Three R’s

What is Thought Leadership

Social Media: Where does LinkedIn fit?

Creating An Engaging Profile that Gets Results

Questions

LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES

Organization

Branding, Job Openings, Products & Services - Company Profile

Branding, Ads, Job Posts, Interaction- Marketing Solutions (fee)- Talent & Sales Solutions (fee)- Company Status Updates

Find:- Talent Solutions (fee)- Sales Solutions (fee)

CEO, Faculty Heads, Teachers et

Branding & Lead Generation- Personal Profile- Rich Media

Branding, Visibility, Interaction- Status Updates

See below (all co-workers)

All Students

Branding & Lead Generation- Personal Profile- Rich Media

Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups

Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise

Fundamental Networking Principles

What makes LinkedIn so Powerful?The REAL Power is in the 2nd Degree

1st Degree: everyone knows 250 people

2nd Degree: those 250 know 125 = 31.250

3rd Degree: 31.250 * 125 = 3.906.250

4th Degree: 3.906.250 * 125 = 488.281.250

5th Degree: 488.281.250 * 125 = 61.035.156.250

Advanced Search

Biggest Mistake?

Using LinkedIn as

a (passive) billboard

instead ofa (proactive) tool

Agenda

Establish Outcomes

The Three R’s

What is Thought Leadership

Social Media: Where does LinkedIn fit?

Creating An Engaging Profile that Gets Results

Questions

Passive

Active Pro-Active

An Engaging Profile:

• Professionally polished Capitals Paragraph spacing No typos Proper English Company logos

Engaging Profile (cont.)

• Speak in layman's language, why?

• Talk about problem you solve

• Easy to understand solution

Engaging Profile (cont.) • How do you want a person to get in contact with you?

• Join your mailing list?• Send you a connection invite?• Pick up the phone?

Fundamental Principle the “Know, Like & Trust” Factor

“All things being equal people do business with – and refer business to – people they know, like and trust.”

Bob Burg (USA), Networking Expert

Profile Picture?

Profile Picture?

Professional Profile Picture

5 Tips Profile Picture

Professional picture: no drinks, vacation…

Headshot: not your desk, feet or full body

Relax & Smile

Background: neutral, maybe branded

Up-to-date: people should recognize you!

What’s in a name?

What’s in a name?

What’s in a name?

Summary

Summary

Recommendations?

Recommendations?

Recommendations?

Endorsements?

Endorsements?

Endorsements?

Invitations?

Special Offer

Agenda

Establish Outcomes

The Three R’s

What is Thought Leadership

Social Media: Where does LinkedIn fit?

Creating An Engaging Profile that Gets Results

Questions