referral marketing

Rev Up Your Referrals

WOAMTEC April 2014

What is a Referral?

R.E.F.E.R.R.A.L.S.

Repeat BusinessEffortless as an ExpertFUNEarned not Given (Incubation & Nurturing)Reciprocity, Boomerang EffectReap the Rewards of Follow-UpAuthentic & Active NetworkingLearn Your NumbersSchedule Time

Repeat Business vs One – Time

Business-to-Business

•Mortgage Brokers•Insurance Agents•Home Improvement Contractors

Consumer-to-Business

•Friends•Family•Neighbor•Coworker

Repeat Business has built-in…

•Know •Like•Trust

Effortless as an Expert

FUN! = Shared Hobbies

Some of the best referral sources will have similar interests.

i.e. Spas, Golf, Social Networking, Wine Tasting, Running Groups, etc.

The problem you solve, NOT your title

• Earned Referrals

• Top of Mind

• Service Level

Reap the Rewards of Follow-UP:

Funnel – invite to connect on social networks, hand written thank you notes, phone call, etc.

Move the conversation forward

Reciprocity

Authentic & Active

Networking

Learn Your Numbers

Schedule Time to Build Relationships

How Is Your Referral Marketing Funnel Performing?

Let’s talk:nishikajones at gmail dot com