referral marketing

16
Rev Up Your Referrals WOAMTEC April 2014

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Referral marketing is all about profitable relationships that grow your business. How is your Referral Marketing funnel performing?

TRANSCRIPT

Page 1: Referral Marketing

Rev Up Your Referrals

WOAMTEC April 2014

Page 2: Referral Marketing

What is a Referral?

Page 3: Referral Marketing

R.E.F.E.R.R.A.L.S.

Repeat BusinessEffortless as an ExpertFUNEarned not Given (Incubation & Nurturing)Reciprocity, Boomerang EffectReap the Rewards of Follow-UpAuthentic & Active NetworkingLearn Your NumbersSchedule Time

Page 4: Referral Marketing

Repeat Business vs One – Time

Business-to-Business

•Mortgage Brokers•Insurance Agents•Home Improvement Contractors

Consumer-to-Business

•Friends•Family•Neighbor•Coworker

Page 5: Referral Marketing

Repeat Business has built-in…

•Know •Like•Trust

Page 6: Referral Marketing

Effortless as an Expert

Page 7: Referral Marketing

FUN! = Shared Hobbies

Some of the best referral sources will have similar interests.

i.e. Spas, Golf, Social Networking, Wine Tasting, Running Groups, etc.

Page 8: Referral Marketing

The problem you solve, NOT your title

• Earned Referrals

• Top of Mind

• Service Level

Page 9: Referral Marketing

Reap the Rewards of Follow-UP:

Funnel – invite to connect on social networks, hand written thank you notes, phone call, etc.

Move the conversation forward

Page 10: Referral Marketing
Page 11: Referral Marketing

Reciprocity

Page 12: Referral Marketing

Authentic & Active

Networking

Page 13: Referral Marketing

Learn Your Numbers

Page 14: Referral Marketing
Page 15: Referral Marketing

Schedule Time to Build Relationships

Page 16: Referral Marketing

How Is Your Referral Marketing Funnel Performing?

Let’s talk:nishikajones at gmail dot com