5 marketing steps to take to grow beyond referral marketing
TRANSCRIPT
5 Marketing Steps to Take to Grow Beyond Referral Marketing
Presented by Tony Laelfor
Today’s Presenter• 15 years of marketing & sales• Software products• Professional services • Sales worth $100s monthly to
$100,000s annually• Provides marketing and sales strategy
Tony LaelPartner at Fannit.com Founder of MarketingManager.us
Lifestyle vs. Business
The DifferenceLifestyle• You and a helper• $100-300k per year• Manage you & your clients• Almost 100% referral business• All goes to you
“I don’t want to take on too much”
Business• Lead 3+ people• $300k+ per year• Manage your business & clients• Multiple channels • Employees & contractors
“I want to grow beyond referrals”
Is this you?
Yeah, but after tax season
right?
5 Marketing StepsGrow beyond referral marketing
1 Know Who You Are• Personalities you get along with• Industries you understand• Skill sets you have (or do not)• Case studies• Your beliefs about money• Do you have desire?
• Marketing• Sales• Financial• HR• Service
2 Define Your Target Client • Personalities • Views on value of your services• Demographics• Size (annual revenues) • Needs• Industries
3 Develop a Blueprint for Content
Topics that matter to your prospects!
Content that has context: considering options
What would normally close a new client?
Example Content & System Blueprint
4 Find People & Systems to Automate• It takes a team• There are affordable
marketing automation systems out there!• Strong model: 1 person,
assisted by outsourced team• Get their attention
where they live – on mobile devices, in social and …
Go to Market – think channels!• Email marketing• Social prospecting (not marketing)• Paid search
… all drawing people to your web site – your content – your message
#1 Goal is Lead Generation
5 Go! Measure & Adjust
Thank You!
Tony LaelPartner at Fannit.com Founder of MarketingManager.us
