persuasive techniques

PersuasiveTechniques

http://www.youtube.com/watch?v=cFdCzN7RYbw

Bias An unfair preference

for or against something based on

personal views.

Bias

http://www.youtube.com/watch?v=WrENCy1g7Q4

Counter-ArgumentA statement against the argument being made.

StereotypeAn oversimplified

opinion, prejudice, or judgment to categorize a

group of people.

Stereotype

http://www.youtube.com/watch?v=vqzrY1aRwZ4

Exaggeration

To expand something beyond the truth.

Exaggeration

https://www.youtube.com/watch?v=YoV_xfvTViA

Fallacy

Something that is believed to be true

but isn’t.

Logical &Rhetorical

Fallacies

- used in debate to mislead or distract

people from the real issue

Fallacy

https://www.youtube.com/watch?v=1N3TROA8MYY

Fallacy

https://www.youtube.com/watch?v=Z71w-rHkeSk

Fallacy

https://www.youtube.com/watch?v=nmRCpqO_1JA

Ad Hominem- Latin term meaning:

"to the man"

-an argument made personally against an opponent instead of

against their argument

Ad Hominem

http://www.youtube.com/watch?v=FD50OTR3arY

Sentimental Appeal

-Fallacy also known as “Ad Populum”

(means: to the people)

-Argument built on emotions instead of evidence.

Sentimental Appeal

https://www.youtube.com/watch?v=1eMmcMK_3Ao

Appeal toReason

-To call upon a reader’s ability to think in a

rational way in order to cause a change in his/her

thoughts.

Appeal toReason

https://www.youtube.com/watch?v=Pr9ruvxA3K4

http://www.youtube.com/watch?v=nZMZoy3rrlM&list=PL056B45DB13B3D864

Argument by:

Cause & Effect

Examples:Since Caused by In effectBecause of This results in Brought aboutDue to Consequently Made possible

AccordinglyAs might be expectedThereforAs a result of Give rise toIf…then Leads to Was responsible for

Bait and Switch

A tactic where the customer is attracted by an advertisement for a low-priced item but then

is encouraged to buy the higher priced one.

Bait and Switch

https://www.youtube.com/watch?v=AYl_tGzkMDQ

Propaganda

https://www.youtube.com/watch?v=Pw8mQFCfGxE

Propaganda

http://www.youtube.com/watch?v=ohoXZ6EcneA

Bandwagon-Attracting customers by popularity/peer pressure

-Wants you to “jump on the bandwagon” and “join the

crowd”

Bandwagon

https://www.youtube.com/watch?v=VQ3d3KigPQM

Popular GlitteringGeneralities

- Freedom- Liberty- Strength- Choice- Patriotism - Change- Security- Family

Plain Folks

-Suggesting something is practical and a good

value for ordinary people.

Plain Folks

https://www.youtube.com/watch?v=GKvXyN_t7UA

RepetitionUsing the product name, keyword, or phrase over

and over so that it becomes embedded in the audience’s mind.

Repetition

https://www.youtube.com/watch?v=6cMjLXNTs-0

False Authority

Using a famous person to endorse a product.

False Authority

https://www.youtube.com/watch?v=wmYZQmX2Jz8

Transfer

http://www.youtube.com/watch?v=fCayrGzv75Y&playnext=1&list=PLf2Y3ULd9O46EUgUCoGi8AbPNO0CjqRbH&feature=results_video