online presence: developing your online presence

Strategies for Online PresenceMoving forwards

Online Presence: Developing your presence

ITLP: http://courses.it.ox.ac.uk/detail/TWOD

Kate Lindsay | @ktdigital

I want to raise the profile of my research I want to know more about what’s going on in my field I want to get feedback on my ideas I want to be part of a community I want to build a community I want to get a job / funding

What do you want to do?

Increase web traffic by… Increase citations by… Increase downloads by… Increase connections by… Increase invitations by…

What do you want to do?

Know your objectives and make them measurable

Monitor your community Look for keywords, advocates, and influencers Craft your content to your audience and make it

shareable.

Who do you want to engage with?

Choose your audience, discover your community

Choose themes and topics Select media types Re-post and comment on others content Make it shareable. Create a content calendar Map content to existing publicity

What do I want to share?

Content is king

Is my online presence supporting my objectives?

Review your tools, critique your presence

Takes up too much time Difficult to keep track of different profiles Negative responses Not enough buy in from Department Difficult to tell if it’s working….

What challenges am I facing?

Top Tips for Time Management

Build traction by targeting your chosen audiences and commenting on their content

Keep one profile and keep it up-to-date. Post regularly (but do not overload) or post for impact

(e.g. guest blog post, join a Twitter chat, a LinkedIn group)

Spread your time evenlyConsider ‘opening hours’Post at key times (e.g. between 10-3pm).If you have multiple platforms use an aggregator e.g. Hootsuite, TweetDeck

Top Tips for Time Management

Responding to negative

comments

Expand content types Expand platforms Cross link

Where next?

Measure your impact

Revisit your objectives Keep an impact file Collect analytics and social media metrics

Google Analytics Google URL Builder

Social Media Channel Trackers Hootsuite Crowdbooster Seesmic Twentyfeet

How am I doing?

Culture24: Measure your impact onlinehttp://weareculture24.org.uk/projects/action-research/how-to-evaluate-success-online/

Altmetric: http://www.altmetric.com/

Benefit Value Impact Model by Simon Tanner

http://www.kdcs.kcl.ac.uk/innovation/impact.html