Developing Your Coalition’s

Social MediaPresence

CADCA Mid-YearTraining Institute

July, 2012

LaDonna Coy, MHR, CPS, CDLA

2

Primary Prevention Capacity building Social media communicationsOnline learning

Clients/Partners• CARS• CSAP• CADCA Institute• Collaborative Conversations• Kansas AAPS/BHS• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute • Free Spirit Publishing• Learn Resource Network• MIPH• ODMHSAS• Omega Point International• Oregon Research Institute• Paxis, Inc• PIRE• Safe & Caring Schools • Wisconsin Clearinghouse

LaDonna CoyMHR, CPS, CDLA

www.technologyinprevention.comwww.ladonnacoy.com

It will always be about people first. Words are loose bridges of intention, and we

use them to connect our ideas to other good people.

--Chris Brogan

#MYTI2012

# Hashtag

The Workshop

What made you choose this workshop?

Learning Objectives

• Define "presence" and what it means to your coalition• Map community partners, stakeholders and supporters• Establish a listening post• Design interaction to close the gap between online and

offline presence• Outline a routine and plan for interaction and reflective

practice • Track measure and learn from social media

communications in action

The Social Media Revolution

--Heather Mansfield

“Social Media isno longer new.”

Source: Mansfield, Heather (2012). Social Media for Social Good.

Wheredo you showup onlinepersonally?

You

Where do you show up online? Purpose? Intention?

Identity & Presence

Deb roy images

http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html

Whatis the focusof your coalition

work?

Whatdoes your

do in thecoalition

community?

Whyis social mediaimportantto coalition

Presence?

Family

Work

Community

You

Ripples of Influence

Coalition Presence

Find things online Keep up-to-date

Nurture NetworksShare Ideas, Resources,And experiences

Coordinate & Collaborate

Whereto begin?

PurposeClarify Your

PeopleFind Your

Listen

PlaceFind Your

PlanDevelop Your

ProcessOutline Your

PracticeRefine Your

MetricsTrack Your

The

Soci

al M

edia

Pat

h

PURPOSEClarify Your

"The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?"

–Soren Gordhamer Wisdom 2.0 Summit

Social Media Audit

Practice Maturity Scale

Whatdid you learn

fromthe audit?

PEOPLEFind Your

POLO!

Digital

Now for some ..

Diggin’

Who are your people?

Make a list …

Where are your people?

RSSRSS Reader

LISTEN

It was impossible to get a conversation going,

everybody was talking too much. --Yogi Berra

Whatis beingsaid about

youonline?

Vanity Search

Your Name Here

Your Name Here

How wide to cast your net?

1

Your Name Here

2

How often?

Your Name Here

Your email address3

The Listening Template

PLACEFind Your

Social media isn’t just about new widgets and gadgets like Twitter and Facebook. It’s about a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.

--Lisa Colton Darim

How do we pick our tools?

Social Media FormulaCreate Your

Where to show up online?

Website

Profile Musts

Coalition Name

Your Avatar Coalition Bio

Coalition InfoLanding Page

PLANDevelop Your

No amount of careful planning can ever replace

dumb luck!

What do we post about?

Website

Face-book Blog

Meetings

Trainings

Events

Conferences

Articles

ReportsStories

EditorialData

To what degree?

Who? Posts what? When? Where? Results?

Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]

Kathy RRW History Insert date(s) Blog [insert metrics]

Jake Community Event Insert date(s) YouTube [insert metrics]

Social Media Action Plan

Establish a Social Media Communications Team

PROCESSOutline Your

Social media is bigger than the message

It is the interaction …

With PEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS

Give ‘em something to talk aboutV interesting

Curation is …

…the organizing, filtering and making sense of information on the web and sharing the very best with your network.

--Beth Kanter

Interactions …

… make media social!

Like“Friend”

FollowShare

Update

TweetDigg

Text

CommentRT

PRACTICERefine Your

Practice makes better if not perfect.

– K. D. Paine

Guidelines & Policies

If you make a mistake …

Apologize, genuinelyMove on.

METRICSTrack Your

Engagement is a way to determine whether you’re

having a dialog or just yelling ever more loudly.

--K. D. Paine

Analytics

From here forward …

• Personal experience counts • Make the invisible visible • Practice influence (let go of control)• Create feedback loops & measures• Make meaning of what you find• And the “beat goes on”

Unless someone like you cares a whole awful lot,

nothing is going to get better. It’s not.

--Dr SeussThe Lorax

The more you read, the more things you know. The more you learn, the more places you'll go.

-Dr. Seuss

http://bit.ly/MYTI2012

Resources from Today

http://bit.ly/MYTI2012

http://www.prevchat.com/

PrevChat

For more Information & Instructions

New!

Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons) • Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg

• All other images were developed from scratch or via paid subscription from istockphoto.com or shutterstock.com

References & Resources • Netvibes at http://www.netvibes.com• Twitter at www.twitter.com • Google Alerts at http://alerts.google.com • TweetStats at www.tweetstats.com • A Coalition Social Media Communications Audit

http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc • The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/

CCSoMeGuidelines.docx • K. D. Paine Blog Post

http://kdpaine.blogs.com/kdpaines_pr_m/2010/01/measuring-engagement-is-just-another-term-for-measuring-relationships.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KdpainesPrMeasurementBlog+%28KDPaine%27s+PR+Measurement+Blog%29

• The Birth of a Word http://youtu.be/RE4ce4mexrU • The Social Media Revolution http://youtu.be/0eUeL3n7fDs • Workshop Resources bundled here http://bit.ly/SoMeForum2012

This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate

attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use.

Please cite all creative commons photos to the original source.

Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Mid-Year Training Institute, July, 2012, Nashville, TN