on page seo strategies made easy
Post on 06-Dec-2014
105 Views
Preview:
DESCRIPTION
TRANSCRIPT
ON PAGE SEOOptimise & dominate.
GET YOUR PRIORITIES RIGHT
• #1. Usability
• #2. SEO
• Optimising for an outcome
NO MAGIC FORMULA
• Rules of thumb
• Google ranks pages, not sites
• Give Google what it wants
• Good original content
• freetradingsystems.org
SOLID ADVICE
• 1 page... 1-2 keywords
• Unique page titles (64)
• Meta description (160) & meta keywords
• 300 words minimum - keyword density (x3 per 500 words)
• H1 tags, bold, italics, image tags.
• Keyword in urls (eg. domain.com/keyword.html)
KEYWORD TIPS & TRICKS
• Keywords get bolded in the SERPs
• Keyword stuffing = bad
• Latent semantic indexing
• Don’t follow an exact formula
• Focus on building more pages
PAGERANK SCULPTING
• Matt Cutts says...
!
!
!
!
PAGERANK WHAT?
• Nofollow for internal reputation not for page rank sculpting
• Don’t use “home” links
• Send links to pages you want to rank (www.planet13.com.au)
• High conversion money pages
• More pages = more links ... that’s why big sites win
A PICTURE IS WORTH...
DAVE’S HOT TIPS
• Duplicate content - onpage matters, offpage not really
• Use xml sitemaps & submit to Google webmaster tools
• Double indented listings on Google (is it the holy grail?)
• Sitelinks in search are awarded to trusted sites
• Can take months & need inbound links with targeted links
• www.planet13.com.au +www.freetradingsystems.org
DANGER ZONE
• Cloaking
• Selling links
• Hidden text + hidden links
• Javascript redirects + sneaky redirects
• 100% frames
• No benefit to end user
80/20 RULE
• Follow rules of thumb
• Don’t be sneaky
• Big sites win... build more pages
• Internal linking matters
• Usability #1, SEO #2
top related