on page seo strategies made easy
DESCRIPTION
In this presentation, David Jenyns talks about On Page SEO strategies that will help you dominate search engine results. He walks you through the process targeting the right keywords for your web pages and placing it correctly. To know more about On Page SEO and how to do it correctly, you can visit http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/TRANSCRIPT
ON PAGE SEOOptimise & dominate.
GET YOUR PRIORITIES RIGHT
• #1. Usability
• #2. SEO
• Optimising for an outcome
NO MAGIC FORMULA
• Rules of thumb
• Google ranks pages, not sites
• Give Google what it wants
• Good original content
• freetradingsystems.org
SOLID ADVICE
• 1 page... 1-2 keywords
• Unique page titles (64)
• Meta description (160) & meta keywords
• 300 words minimum - keyword density (x3 per 500 words)
• H1 tags, bold, italics, image tags.
• Keyword in urls (eg. domain.com/keyword.html)
KEYWORD TIPS & TRICKS
• Keywords get bolded in the SERPs
• Keyword stuffing = bad
• Latent semantic indexing
• Don’t follow an exact formula
• Focus on building more pages
PAGERANK SCULPTING
• Matt Cutts says...
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PAGERANK WHAT?
• Nofollow for internal reputation not for page rank sculpting
• Don’t use “home” links
• Send links to pages you want to rank (www.planet13.com.au)
• High conversion money pages
• More pages = more links ... that’s why big sites win
A PICTURE IS WORTH...
DAVE’S HOT TIPS
• Duplicate content - onpage matters, offpage not really
• Use xml sitemaps & submit to Google webmaster tools
• Double indented listings on Google (is it the holy grail?)
• Sitelinks in search are awarded to trusted sites
• Can take months & need inbound links with targeted links
• www.planet13.com.au +www.freetradingsystems.org
DANGER ZONE
• Cloaking
• Selling links
• Hidden text + hidden links
• Javascript redirects + sneaky redirects
• 100% frames
• No benefit to end user
80/20 RULE
• Follow rules of thumb
• Don’t be sneaky
• Big sites win... build more pages
• Internal linking matters
• Usability #1, SEO #2