nonprofit guerilla tactics

Building a Fabulous Fundraising Team

Survive! Thrive!!

Presented by Heidi Hancock, CFRE

Nonprofit Guerilla Tactics

A Warm Welcome

✓ Today’s format

✓ Who am I?

✓ Who is Exemplar?

Before we begin...

Credit!Full participation in Nonprofit Guerilla Tactics is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

A Quick PollWhat’s your demographic

What’s your organization’s Superpower?

A Quick Poll

An Eternal QuestionWhy are you here???

What to Expect

✓ Reconnaissance & Intelligence

✓ Secret Struggles

✓ 2x2 - Tactics

✓ Recruit your Army!

Competition?

Competition?

Funding

Leadership

Staff & Talent

Resources

Constituencies

EVERYTHING!

Competition?

✓ Other NPOs✓ Foundations✓ MBL✓ B-Corp✓ Private Equity Funds✓ Venture Funds✓ Startups✓ For Profits✓ Big Brands!

Competition?

Holy Cow!!

Customers

Follow the money...

$

BenefitCompany

Funders

Follow the money...

$

Direct Benefit

Organization

Beneficiaries

Indirect Benefit

It’s All About Twos

One plus...

One equals

One equals

No Middle Ground!

Just the Facts

Remember the 80/20 rule?

Surprise, it’s now 95/5!

The Secret for Success

One or One?

Both

The Second Two

It’s all about the experience

Know, Like, Trust, Try,Buy, Fulfill, Tell

It’s all about the experience

You Control the Itinerary

Point of Entry, Cultivation, Solicitation, Acknowledgement,

Stewardship

Keep ‘em Moving

Integrated Experience model

Survive and Thrive!

✓ Use your Twos!✓ Direct and Indirect Benefits✓ Know your Camps✓ Create the experience and

move ‘em through!

It’s Free and Awesome!

Our way of saying Thanks!

The Masters Circle is a free live monthly action learning session online.Where you set the topics and engage with some of

the most innovative fundraisers on the planet.

REGISTER NOW

results.mosaicnpd.com/masters/